牙膏的市场调查报告_中国牙膏市场调查报告
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Market Survey Report for Freedom Toothpastes
Introduction
Freedom Toothpaste’s main activity is the production and distribution of their toothpaste‘Freedom’, which is sold worldwide.Due to a(1)fall/decrease/decline/reduction/drop in their market share of(2)2％, they are exploring the poibility of exploiting a niche in the market for a range of luxury non-mint flavoured(3)toothpastes.Aim
The aim of this research is to provide indications about the luxury non-mint toothpaste concept to help guide Freedom’s development of this range of products and indications for initial sales forecasts for Europe and North America.Methodology
This research was administered using a questionnaire agreed in advance with Freedom and put to
(4)5,000 random customers outside chemists, supermarkets, health food shops, expensive restaurants and beauty parlours in Britain, France, Germany and the United States.Results
(5)How often/ How many times a day/How many times/How frequently do you clean your teeth?
Once a day:12％
Twice a day:47％
Three times a day:33％
(6)More than three times a day: 8％
(7)What flavour does your toothpaste have?
Mint:84％
Strawberry:(8)9％
Other:7％
Would you(9)try/buy/use/chose/select other flavours if they were available?
Yes:43％
No:(10)57％
How much do you pay for your toothpaste at the moment?
(11)Le than ￡2:17％
￡2 to ￡4:73％
(12)More than ￡4:10％
Would you be prepared to pay(13)more than ￡4 for a toothpaste if you really liked it?
Yes:63％
No:30％
(14)Not sure:7％
Conclusions and Recommendations
There appears to be a distinct market for non-mint toothpastes, with a large percentage of people who are(15)ready/willing/prepared to try new flavours and prepared to pay premium prices for a toothpaste if it is a significant improvement on their present(16)brand/toothpaste.We recommend that you should research consumer reaction to toothpastes with a variety of different flavours to find out which ones they(17)prefer/like/would buy.
