联想促销计划_年促销计划
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“母亲节”联想促销方案
一、促销目的：
1、保证在母亲节促销时期内能够销售300个联想产品的销售指标。
2、使联想电脑的比较优势得以充分的宣传。预留潜在顾客。
3、对抗其他品牌的价格竞争，打击竞争对手。
4、通过特型产品的折价促销，带动联想其他产品的销售，刺激消费者的购买欲望，增加销售量。减少存货，节省仓储费用。
二、促销内容
1、“以旧换新”促销。凡购买联想指定型号的顾客，可持有效旧机凭证（发票或实机）在联想专柜享受200元—400元不等的“以旧换新”折价优惠。
2、限时折扣。联想产品在母亲节这一天所有产品打8折，以宣传单、视频广播等形式告知顾客。
3、特价出击。活动期间，隆重推出几款超低价产品，感恩回馈顾客。
4、折扣券销售。通过街头发放宣传单的方式将折扣券和宣传单页送到消费者手中。顾客凭发行的折扣券，可到联想专柜购物享受一定的折扣优惠。
5、购物返券。在联想专柜台购物满一定数额后，凭购物券到专柜指定地点可领取相应数额的购物券，例如买100送10。并且凡购买任意一款联想产品的女士，均可凭结婚证获赠超值大礼，如键盘、麦克等。
三、促销活动的设备准备
1、折价宣传的广告纸牌、宣传单、宣传绶带。
2、各种礼品，如耳机、洗衣粉、雨伞、厨具等。
3、促销人员准备适当的食物和水。
四、费用预算
1、宣传单的印发总费用520元：预计打印3000张（200元），预计8名发单人员每人工资40元，共计320元。
2、赠送礼品总费用：耳机、洗衣粉预计500元；台灯、雨伞预计1000元；厨具预计1000元。其他费用500元
合计：3520元
五、人员安排：
宣传单发放人员8人，礼品发放员3人，现场销售员10人，销售主管2人，保安4人，设备调试员1人.六、注意事项
1、活动促销商品以及现场促销人员一定要确保满足活动需要，防止因为商品短缺和消费者无人接待。
2、保证有保安人员现场维护秩序。保证促销活动安全有序的进行。防止促销活动随时可能引起的混乱。
3、根据活动面积确定促销的规模。规模过大会导致人员拥挤而引起踩踏事件。
4、活动现场要配备完善足够的灭火器材。设置好活动现场的总电源开关，防止出现事故时及时切断电源。
5、销售主管在活动期间负责整体促销活动的现场控制，及意外情况和客户投诉问题的处理。
“Mother's day” lenovo promotion plan
One, promotion purpose:
1, ensure the mother's day promotion period can sales 300 lenovo product sales target.2, make the comparative advantages of lenovo computers are fully propaganda.Obligate potential customers.3, against other brand price competition, blow rivals.4, through the special discount promotion, drive product sales of other products, lenovo motivate consumers purchase desire, increase sales.Reduce inventory, save storage costs.Second, promotional content :
1, “new” promotion with old change.For every purchase of the customer, lenovo designated models can be valid old machine vouchers(invoice or real machine)lenovo counters enjoy 200 yuan-400 dollars “to old change new” discount.2, limited discount.Lenovo products in the mother's day 8 fold all products, to play video radio flyer, form of informing customers.3, special attack.During the campaign, the grandly promotes a few very low-priced products, Thanksgiving feedback customers.4, coupons sales.The way by street iued leaflets discount vouchers and flyer page to consumers' hands.The customer by the coupon can be iued to lenovo, shopping enjoy certain counters special discounts.5, shopping to return ticket.Lenovo counters Taiwan after shopping full amount by coupons to shop can be gotten corresponding amount designated place, such as the coupons buy 100 sent 10.And every purchase of a lenovo products any woman, all can with marriage certificate given value, such as a keyboard, mike presents.Three, promotions equipment preparation :
1, discount CARDS, an advertising flyer, publicity sash.2, a variety of gift, like the headphones, washing powder, desk lamp, umbrellas, kitchen utensils,and so on.3, promotion personnel prepare appropriate food and water.Four, expense budget :
1, leaflets of printing total cost $520: the estimated 3,000 zhang
(printed 200 yuan), expect eight releases personnel salary 40 yuan per person, total 320 yuan.2, gifts total cost: earphones, washing powder is expected to 500 yuan;Desk lamp, umbrella is expected to 1000 yuan;Kitchen is expected to 1000 yuan.Other costs 500 yuan
Total: 3,520 yuan
Five, personnel arrangement:
Flyer iuing staff of eight people, gifts, scene 3 iue member 10, sales director salesman 2, security four people, equipment debugging member 1 person.Six, the matters needing attention
1, activity promotion goods and field sales personnel must ensure that satisfy activities need, prevent shortages and consumers because no one receives.2, guarantee a security personnel on-site to maintain order.Ensure promotion safety and orderly.Prevent promotion activities may cause confusion at any time.3, according to determine the size of the activities of promotion.Scale will lead staff crowded and cause stampede.4, the activity at the site shall be fitted with perfect enough fire extinguishing equipment.Set up the activity at the site of total power switch, prevent accident promptly cut off power supply.5, sales executive in charge of overall promotion activities during the field control, and accidental and customer complaints handling.
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