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The Busine Plan Of Pu’er Tea

1.Background Information

NanFang teas co., ltd.of yunxian county, yunnan province, was established in the August of 2008.It is a comprehensive enterprise which mainly deal with Tea cultivation and sales.Now, we have more than 1000 acres of tea gardons.Amoung these gardons,650 acres are the production base of green food.At present, more than100 tons of tea can be achieve as the annual productivity.The company has a good busine environment and many highly qualified profeionals.As well ,We have the foundation of a good busine and good reputation.In doing busine with the customers from various parts of the world,we always adhere to the principle of equality,mutual benefits and the exchange of needed goods,thus,by joint efforts,to promote busine and friendships to mutual advantages.2.Product Presentation

Pu'er Tea, which named after the area Pu’er where this kind of tea centralized and marketed rose up in the Eastern Han Dynasty, turned into commercial in the Tang Dynasty, began to be popular in the Sing Dynasty, as finalized in the Ming Dynasty and prospered in Qing Dynasty with a history of thousand of years.Pu'er Tea is hot and famous both home and abroad all the time all lies its habitat of high elevation and foggy growing environment.It is a kind of pollution-free tea in nature, mellow in taste and can steep for a long time;Moreover, the unique manufacture, transportation, packaging of Pu'er Tea made it become a unique second fermenting tea, thus has formed the unique crusted fragrance and the health care function.The unique of the natural environment and the superb proce is a important point to explain why our tea products has the special taste.The tea can endurerepeated infusions and shelf-stable,and unusually effective in reducing fat and weight.The research shows that Pu'er Tea has the obvious treatment to the senile high cholesterol blood sickne, according to the WHO’S recommendation on toxicology type, Pu'er Tea belongs to the safe non-toxic scope.3.Prospective Customers

The goal of our country is South Korea,a traditional green tea consumption country.It has great potential f green tea.With the tariff rate decreased,the production of Korea’s sea has been in short supply.Only in 2007,the tea imports from China to Korea has been achieved 390 ton.At the last Canton Fair,the lotte company from Korea has a strong interest in our tea.we talked and leave a contact information from each other.They hope to doing further busine with us.We must take the opportunity to show our advantage to promote the deal.4.Marketing Strategy

(1)Product

First,as we all know, yunnan is famous for the Pu’er tea.It is the ensure of quality that the place of origin.Second,we should pay attention to build brand image so that we can make more people to know and accept our brand.(2)Price

When we make a price of our tea, not only must we considered to the price of tea market,but also make our strengths clearly.we should meet diverse consumer needs.(3)Place

We can look for wholesalers and retailers in Korea.(4)Promotion

We can promote the publicity by serve ads,catalogue,gift and exhibition.The Busine Plan Of Pu’er Tea普洱茶商业计划书