商业计划书的典型错误_商业计划书常见的问题
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融资失败之源just a couple of weekslike one million in R&D expenses in Year 2, and two million in Year 3things like revenues per employee, gro margin per employee, gro margin as a percentage of revenues, and various expense ratios(general and administrative, sales and marketing, research and development, and operations as a percentage of total operating expenses).Nobody ever believes that aumptions are conservative, even if they truly are.Develop realistic aumptions that you can support, refrain from using the words “conservative” or “aggreive” in your plan, and leave it at that.Many busine plans err by stating that their company is worth a certain amount.How do you know? The value of a company is determined by the marketand unle you are in the busine of buying, selling, or investing in companies, you probably don't have an acute sense of what the market will bear.If you name a price, one of two things can happen:(a)your price is too high, and investors will to your plan;or(b)your price is too low, and investors will take advantage of you.Both are bad.The purpose of the busine plan is to tell your story in the most compelling manner poible so that investors will want to go to the next step.You can always negotiate the price later.Stylistic Mistakes
If you make silly mistakes in your busine plan, what does that say about how you run your busine?
Use your spelling and grammar checkers, get other people to edit the plan, do whatever it takes to purge embarraing errors.All too often, a plan covers the same points over and over.A well-written plan should cover key points only twice: once, briefly, in the executive summary, and again, in greater detail, in the body of the plan.At any point in time, an investor has dozens if not hundreds of plans waiting to be read.Get to the top of the pile by making sure that the cover is attractive, the binding is profeional, the pages are well laid out, and the fonts are large enough to be easily read.On the other hand, don't go too farpreferably people who understand your market, sales and distribution strategies, the VC market, etc.Your plan may look perfect to you and your team, but that's probably because you've been staring at it for months.Good, objective reviews from outsiders with a fresh perspective can save you from myopia.You could spend countle hours tweaking your plan in the pursuit of perfection.A lot of this time would be better spent working on your product, company, and customers.At some point, you need to pull the trigger and get the plan out in front of a few investors.If the reaction is positive, and they want to move forward, great.If the reaction is negative(auming that the investor was a good fit to begin with), then you may have been heading down the wrong path.Get feedback from a couple of investors, and if a general consensus emerges, go back and refine your plan.Conclusion
It's a tough investment climate, but good ideas backed by good teams and good busine plans are still getting funded.Give yourself the best poible chance by avoiding these simple mistakes.
