商务英语可行性报告写作格式及要求_商务英语写作格式

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商务英语可行性报告写作格式及要求

一、商务英语可行性报告写作要求

选择一个商务项目,对该项目的可行性进行调查研究与分析,直至确定实施该项目并撰写项目计划,是工商组织经常进行的商务活动。

二、英语商务报告的文体结构:

1.Title(题目)

2.Transmittals(报告传达书,包括作者姓名和单位、呈送对象、日期)

3.Contents(目录)

4.Summary(总结、提要、摘要、概要)

5.Introduction(引言、导言、导语、序言)

6.Findings(body)(正文)

7.Conclusions(结论)

8.Recommendations(建议、意见)

9.References(参考资料)

10.Appendices(附录、附件)

三、商务英语报告的写作语气

一般而言,报告大多由下属写给上司,使用的语言多为正式。此外,报告的内容和篇幅也决定了其写作语气比商务信函要正式的多。在撰写商务英语报告的过程中,可以适当多使用一些能提高语言正式度英语语法结构。具体而言如下:

1.使用被动语态,如:The e-Source meage will be delivered to the target audience multiple times through multiple avenues.2.使用复杂词汇,如:The training system incorporates(includes)many visual aids.3.使用长句子,如:The content and meage of the kit will be similar to that sent to conventional outlets, but will be tailored to electronic media and will either be e-mailed to the Webmaster or sent in hard copy and on a diskette(软(磁)盘).4.使用名词短语,如:The rectification(矫正;改正)of this problem can be achieved by insertion of a wedge(三角木,楔子).5.使用非人物主语,如:Putting a copy of this CD-ROM in the hands of editors of targeted publications will allow them to see for themselves the features of the State Computer Store.6.使用分词短语,如:Armed with this information, our customers will be able to identify trends and make strategic decisions in accordance with their agency’s goals.7.使用动词不定式,如:To streamline(使成流线型;使效率更高)the internal approval proce, we can e-mail our quote to our purchasing agent for budget approval.8.使用介词短语,如:With convenient acce to Web Services in our online Electronic Product and Pricing Catalog & Order Tracking and Status System, customers can generate sales and service reports upon demand.四、商务英语报告各构成部分写作介绍

一般来说,商务英语报告的常见构成部分有:摘要(Executive Summary)、标题(Title)、导言(Introduction/ Terms of Reference)、材料收集方法(Methodology/Proceedings)、调查结果(Findings)、结论(Conclusions)、建议(Recommendations)、附录(Appendices)等。以下就各个部分的内容及其写作方法分别讲解。

(一)摘要(Executive Summary)

一份正式且篇幅较长的报告通常在报告的前面加上摘要。摘要一般不超过一页,是报告的导言、调查结果、结论和建议的内容总结。这部分一般是在整篇报告写好以后再写。非正式或篇幅较短的报告则无须写报告摘要。写摘要时,应注意以下几点:

1.尽量限制段落的数量,一般可用三段式:报告的目的、报告的调查结果和结论、报告的建议。

2.摘要写作的时态用一般现在时,因为报告已经存在。如“This report shows…”属于正确表达,而“This report will show…”则不妥。

3.报告摘要中无需引用具体数据。可用“by and large、the vast majority、only a few”等语言表达大概的数据或趋势。

(二)标题(Title)

报告的标题应尽可能概括报告的内容,因为它是整篇报告的信息浓缩,而且标题应该准确、客观,不应像报刊文章标题那样为了吸引读者的注意力而别出心裁。此外,标题应该是名词短语或动名词短语。如以下几例:“Report on Improving the Training Methods of HDC、Report on the Proposed Incentive Scheme、Report on the Adoption of Flex-time Working Systems”。

(三)导言(Introduction/ Terms of Reference)

在导言部分,扼要地说明一下报告的写作背景和主旨。此外,还应该注明报告提交给何人、何时提交的。如果是事件调查报告应首先说明事件的经过,包括事件发生的日期、时间、地点、情况叙述等。以下是导言部分写作的常见句型:

· The report examines/explains...· The purpose of this report is to…investigate/evaluate/study…

· The objective of this report is to…recommend/analyze/give…

· The aim of this report is to…feedback/estimate/ae…

· Enclosed is a report about...(四)材料收集方法(Methodology/Proceedings)

报告的这部分应说明收集信息或资料的方法和步骤。在报告中注明提供这一信息可以增强报告的真实性和客观性,尤其是意见调查报告。当然并不是所有的报告都需要收集资料,因此,并非每一种报告都需要提供这部分内容。这部分内容在整篇报告所占篇幅较短,可以写成一个段落。以下是该部分写作的常见句型:

· A sample of workers was individually asked for their opinions.· A questionnaire was completed by those who were surveyed in this project.· The information was mainly achieved with a number of telephone calls to manufacturers.(五)调查结果(Findings)

报告的调查结果部分是报告建议的依据,其内容应当准确无误,结构清晰,语言流畅、衔接。这部分内容的每一个段落都应当有一个明确的主题句,一般放在段首,这样便于读者摄取这部分的信息。以下是这部分主题句写作的常见句型:

· The findings of the investigation indicate that…

· It was proposed/found/ felt/discovered that…

· It was generally the case that…

· Most people thought/suggested that…

· A number of people mentioned that…

· Several changes were put forward.· Several staff members expreed the view that…

若报告中需提供图表统计数据或描述行情走势,撰写人应当熟悉这方面写作的常用句型,以下就是该方面写作的一些典型句子结构:

· The table/chart/graph/diagram/figure/statistics shows/describes/illustrates that…

· As it can be seen from the table/chart/figure…

· It is clear/apparent from the table/chart/graph/diagram/figure/statistics that…

· The number of…increased/jumped/rose suddenly/rapidly/dramatically from…to…

· The number of…decreased/dropped/fell greatly/significantly sharply from…to…

· The number of…fluctuated slowly/slightly between…to…

· The number of…remained steady/stable(stayed the same)between…to…

· There was a(very)sudden/rapid/dramatic/significant increase/jump/rise in the number of…from…to…

· There was a(very)sharp/steep/steady/gradual/slow/slight decrease/drop/fall in the number of…from…to…

· The monthly profit/figures peaked in December at 10%.· The monthly profit/figures reached a peak/a high(point)in December at 10%.· The monthly profit/figures bottomed out in December at 10%.· Sales witneed a great rise/increase/drop/fall between…to…

(六)结论(Conclusions)

报告的结论部分是写报告的人在报告调查结果的基础上是对调查结果进行总结和解释。同一调查结果会因为撰写者的不同而得出不同的结论,但这部分不应当包括报告前文中没有提到的新的信息。

(七)建议(Recommendations)

建议往往是许多商务报告写作的最重要部分。一份报告有效程度常常取决于报告中所提供的建议的质量高低。建议部分主要内容为报告撰写人在经过充分的论证后认为应当采取的措施或行动。报告人有时也会描述采取措施后可能出现的后果或情形。

(八)附录(Appendices)

正式的商务报告为了增强报告的说服力或真实性往往会有一些附加材料,因其篇幅较长不宜放在报告当中,只能选择放在附录中。这部分内容可能包括图表统计数据、实验室报告、问卷调查等。当然,简短报告若无此需要则不需增加附录部分。

五、如何提高商务英语报告的可读性

许多人在写完报告之后往往会遗忘或忽视报告写作的最后一个过程:对报告进行编辑排版,使之结构清晰,内容便于读者阅读。报告中所增加的一些信息或符号如同公路上路标指引这司机开车一样为读者降低阅读难度,加快阅读速度,这一点对争分夺秒的商业人士来说尤为重要。以下是一些提供报告可读性的常见手段:

1.为报告提供小标题;

2.使用小段落,尽量做到每个小话题都用一个段落来阐述;

3.段落与段落之间空一行;

4.提供段落的小标题;

5.使用列举符号罗列具体信息;

6.使用星号或下划线强调重点内容。

下面为一份非正式报告的两种形式,毋庸置疑,第二篇经过编辑后的版本结构清晰、层次分明,内容清楚、一目了然,其格式不论是对写正式报告还是非正式报告都值得借鉴。

Proposed Incentive Scheme

Mr.John Smith, Office Manager, has asked me to write this report on a proposed incentive scheme offering rewards, poibly financial, to members of staff for money-saving ideas or ways to improve work practices.A sample of workers was individually asked for their opinions.The following is the findings: most thought the incentive scheme was a good idea;most preferred

financial rewards;some suggested time off instead;a few thought this was a management area.In general most workers were in favor of an incentive scheme offering financial rewards.It is recommended that the scheme be introduced.Richard Stewart

March 18, 2013

Revised version

Report on A Proposed Incentive Scheme

Terms of Reference:

Mr.John Smith, Office Manager, has asked me to write this report on a proposed incentive scheme offering rewards, poibly financial, to members of staff for money-saving ideas or ways to improve work practices.Proceedings:

A sample of workers was individually asked for their opinions.Findings:

⊙ Most thought the incentive scheme was a good idea.⊙ Most preferred financial rewards.⊙ Some suggested time off instead.⊙ A few thought this was a management area.Conclusions:

In general most workers were in favor of an incentive scheme offering financial rewards.Recommendations:

It is recommended that the scheme be introduced.Richard Stewart

March 18, 2012

总之,在商务英语各类报告的写作过程中若能抓住以上几点来写,不愁无从下笔。当然,这还要学习者平时英语知识和商务知识的积累,才能达到更好的效果。

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