国际贸易函电教学大纲_国际贸易函电作业
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陕西师范大学本科国际经济与贸易专业理论课教学大纲
国际贸易函电
学时:54 学分:3 课程属性:专业选修课 开课单位:国际商学院 先修课程:国际贸易实务、国际结算、商务英语
一、课程的性质
专业选修课
二、教学目的随着我国改革开放的深入,越来越需要一批既熟悉国际贸易业务,又通晓外语的专业人才进行对外贸易与技术交流。《国际贸易函电》这门课要求学生通过学习,基本了解对外经济贸易活动的步骤及涉及的基本概念等。在此基础上,结合各种国际通用的书信格式,掌握对外贸易函电往来的语言规范,专业术语及附带的各种单证表格。同时,围绕信函的主题,锻炼贸易谈判能力,学习专门的口头表达方式。
三、教学内容
《国际贸易函电》内容主要包括两大部分。第1至12章为基础理论篇,本篇结合实例从理论上阐述了进行高效率国际商务沟通与函电写作的方法和技巧以及相关知识。第13到24章为商务函电实务篇,主要结合大量函电范文介绍了与国际商务有关的主要业务函电写作方法和相关知识。对各个贸易环节,用具体的进出口公司与外国有关公司及银行间来往函电,证件(如信用证、购货合同、售货确认书、保单、提单、发票等)形式讲解。同时补充以谈判对话的内容。
四、学时分配 章 1 2 3 4 5 6 7 8 9 10 课程内容
Introduction to International Busine Communications Background of International Busine Communications Oral Communication Nonverbal Communications General Principles of Busine Communications The Layout Format of Busine Letters Structure of Busine Letters The Practical Approach of Busine Communications Writing Informative Busine Meages Writing Persuasive Busine Meages
学时4 4 3 3 3 3 3 3 3 11 12 13 14 15 16 17 Graphic Information in Busine Communications Resume and Job Application Letters Enquiries and Offers Orders and Acknowledgements Transport Insurance Payment3 3 3 3 3 3
五、教学方式
1.采用英语教学
2.作业每周布置,作业量1-2小时。主要针对贸易函电的英汉交互翻译。组织1-2次贸易谈判情景模拟练习。
六、考核方式
期末考试占50%,平时作业占20%,贸易谈判情景模拟实践占30%。
七、教材及教学参考书
[1]刘志伟.国际商务函电与沟通.北京:对外经济贸易大学出版社,2005(8)
[2] 诸葛霖.外贸英文书信.北京:对外经济贸易大学出版社
[3]廖瑛.实用外贸英语函电.武汉:华中理工大学出版社,2003
[4] 廖瑛.实用外贸英语函电---译文、练习答案及常见错误辨析.武汉:华中理工大学出版社,1997 [5] 庄学艺.外贸业务与函电.上海:上海外语教育出版社,2000 [6] 尹小莹.外贸英语函电.西安:西安交通大学出版社,2001 [7] 戚云方.外贸英语(函电与谈判).杭州:浙江大学出版社 [8] 戚云方.外贸英语(答案与套语).杭州:浙江大学出版社
八、教学基本内容及要求
PART ONE ABC to International Busine Communication Chapter 1 Introduction to International Busine Communications 1.教学基本要求
1.Recognize the important and beneficial role of communication in busine 2.Indentify the six components of the communication proce and understand how communication takes place 2.教学具体内容
1.1 Communication and Its Importance 1.2Internal Communication 1.3External Communication 1.4Proce of Communication 1.5Methods of Communication Chapter 2 Background of International Busine Communications 1.教学基本要求
1.Understand the roles that cultural systems and social customs play in communicating interculturally in busine settings.2.Understand how cultural differences in making introductions,indentifying position and status,dining,tipping and giving gifts may affect intercultural busine communication.3.Understand the impact of the development of technology on busine communication.2.教学具体内容
2.1Economic Systems 2.2Political Systems 2.3Legal Systems 2.4Linguistic Systems 2.5Social Customs 2.6Etiquette
Chapter 3 Oral Communication 1.教学基本要求
1.Grasp the general oral delivery skills 2.Understand the strategies for succeful listening skills 3.Know the strategies for succeful informative and persuasive speaking, especially their preparation and organizations 4.Make clear the preparation, procedures and follow-up of several practical cases 2.教学具体内容
3.1Oral Delivery Skills 3.2Strategies for succeful Listening 3.3Strategies for succeful Speaking 3.4Several Forms of Oral Communication Chapter 4 Nonverbal Communications 1.教学基本要求
1.Appreciate how attitude toward time and use of space convey nonverbal meages in intercultural communications.2.Understand the role that eye contact,smell,color,touch,and body language play in communicating nonverbally in cultural situations.3.Learn how silence is used to send nonverbal meages in various cultures.2.教学具体内容
4.1Time 4.2Interpersonal Space 4.3Eye Contact 4.4Smell 4.5Touch 4.6Body Language Chapter 5 General Principles of Busine Communications 1.教学基本要求
1.Identify and understand the 7 C’s principles of busine communication.2.Grasp the guidelines for the 7 C’s.2.教学具体内容
5.1Completene 5.2Concisene 5.3Consideration 5.4Concretene 5.5Clarity 5.6Courtesy 5.7Correctne Chapter 6 The Layout Format of Busine Letters 1.教学基本要求
1.Grasp the four different layout formats of the busine letter.2.Understand the layout style of busine fax and email.2.教学具体内容
6.1The Block Style 6.2The Semi-Block Style 6.3The Full Block Style 6.4The Personal Busine Style 6.5The Layout Style of Fax 6.6The Layout Style of Busine Email Chapter 7 Structure of Busine Letters 1.教学基本要求
1.Design a right letterhead.2.Write the date line correctly.3.Write the inside addre correctly.4.Use the salutation in a proper way.5.Use proper complimentary close that matches with the salutation.6.Prepare the signature block and sign the letter in a right way.2.教学具体内容
7.1The Letterhead 7.2Date Line 7.3The Inside Addre 7.4The Salutation 7.5The Body 7.6The Complimentary Close 7.7The Signature Chapter 8 The Practical Approach of Busine Communications 1.教学基本要求 1.Grasp the five planning steps for writing a busine letter.2.Be able to write effective openings, supporting details and closings.2.教学具体内容
8.1Five Planning Steps 8.2Direct and Indirect Writing Approaches 8.3Busine Writing Pyramid Chapter 9 Writing Informative Busine Meages 1.教学基本要求
1.Indentify informative meages.2.Grasp the usage of direct and indirect approaches of writing informative meages.3.Understand the general writing skills of informative meages.2.教学具体内容
9.1Writing Positive and Neutral Meages 9.2Writing Negative Meages Chapter 10 Writing Persuasive Busine Meages 1.教学基本要求
1.Differentiate between informative meages and persuasive meages.2.Understand the usage of direct and indirect approaches in writing persuasive meages.2.教学具体内容
10.1Request for Products or Services 10.2Complaints 10.3Request for Settlement of Payment Chapter 11 Graphic Information in Busine Communications 1.教学基本要求
1.Grasp the function of statistics in busine and when to use diagrams.2.Understand how to read graphs step by step.3.Manage the four common forms of graphs;line graph;bar graph;pie graph and picture graph.4.Interpret graphic information freely and adroitly.2.教学具体内容
11.1The use of Statistics in Busine 11.2Reading and Studying Graphic Devices 11.3Interpreting Graphic Information Chapter 12 Resume and Job Application Letters 1.教学基本要求
1.Recognize the various parts that make up a resume.2.Learn to write an effective resume that facilitates your job-hunting proce.3.Indentify the purpose and contents of a job application letter.4.Learn to write an effective job application letter that attracts your prospective employer’s attention.2.教学具体内容
12.1Resume-General 12.2Chronological Resume 12.3Functional Resume 12.4Combination Resume 12.5Job Application Letter PART TWO Practical Specimen Letters of International Busine
Chapter 13 Enquiries and Offers 1.教学基本要求
1.An enquiry is aimed to obtain needed information before ordering a product or service.Price and payment terms are the most important points.2.An offer can either be unsolicited or solicited, that is in reply to an enquiry.2.教学具体内容
13.1Enquiry 13.2Unsolicited Offer 13.3Solicited Offer 13.4Counter Offer Chapter 14 Orders and Acknowledgements 1.教学基本要求
1.What is order.2.What is acknowledgements.2.教学具体内容
14.1Orders 14.2Acceptance of an order 14.3 Acceptance of an order with Changes 14.4Suggestions to Order a Substitute 14.5Rejection of an Order
Chapter 15 Transport 1.教学基本要求
1.Three parties in international trade transport.2.five modes of transport 2.教学具体内容
15.1Enquiry to Charter a Ship 15.2Reply 15.3Shipping Instruction 15.4Shipping Advice 15.5Urging of immediate Shipment
Chapter 16 Insurance 1.教学基本要求
1.Risks incurred during transport.2.The kinds of Insurance.2.教学具体内容
16.1Urging to Insure 16.2Enquiry for Insurance 16.3Reply to Enquiry 16.4Confirmation
Chapter 17 Payment 1.教学基本要求
1.Specific payment tools and payment methods.2.Letter of Credit.2.教学具体内容
17.1Request for Payment by L/C 17.2Request for Opening an L/C 17.3The Bank Agrees to Open an L/C 17.4Notice to the Seller 17.5Request for Amending an L/C 17.6Presentation of Documents by the Seller 17.7Refusal by the bank 17.8Request for Payment by the seller 17.9Request for Payment by the Bank