房地产可行性研究毕业论文1_房地产可行性毕业论文

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大连理工大学本科毕业设计（论文）

学院（系）：专业：学生姓名：学号：

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大连理工大学

Dalian University of Technology City Institute

大连理工大学本科毕业设计（论文）题目名称

房地产项目的可行性研究报告

——幸福里

总计毕业设计（论文）52 页

表格 16 表

插图 15 幅

小区房地产项目的可行性研究报告——幸福里

摘要

幸福里位于东航区东南人文生态区域。西傍中央商圈，南邻东航老城旅游街区。东航首家坡地景观社区，独享人文情怀文脉庭院。一流的物业管理模式，齐全的周边配套设施为您提供安全舒适、现代温馨的家园。本文通过对输次区东南人文生态区域125.59亩的一国有拍卖地块的开发经营环境的市场调查分析，以及周边主要同类竞争物业的比较后，依据东航区东南人文生态区域当地的目前市场状况和对未来的预测，对项目的可行性与开发经营策划提出初步意见，并结合项目的特点优势，对项目进行了投资分析、财务评价和风险分析，以期探讨该地块进行住宅开发经营的可能性。依据本文的方案，项目总建筑面积11.72万平方米，项目总投资15594.85万元。经测算项目财务净现值3620.11万元，项目财务内部收益率27.1%，因此项目在经济上具有较强的可行性。

太原市与东航区的一体化发展，实施“双赢”策略，创新管理体制，尽快实现各领域的“同城化”。一个全新的经济体即将诞生！大太原的概念已形成！依托各级城镇发展轴，构建成以太原—东航为核心经济圈层，介孝汾、阳泉、忻原、离柳中四个城镇密集区为外圈层的空间布局结构。加强城市功能的分工与协作，强化阳泉、介休、忻州、吕梁四个城市的区域次中心地位，明确各类城市产业定位和职能定位。

——摘自《山西省城镇化发展纲要》

关键字：幸福里；项目投资；开发经营

I 小区房地产项目的可行性研究报告——幸福里

Abstract Happine in human ecology in the Eastern District Southeast region.Near the West central busine district, south China Eastern Old City tourism district.China Eastern's first sloping landscape community, human feelings context exclusive courtyard.First-cla property management, complete surrounding facilities for you to provide a safe comfortable, modern and warm homes.Based on the input sub-region southeast of human ecology auction 125.59 acres of a state-owned land development busine environment, market research analysis, and surrounding the main comparison of competing properties, according to human ecological regions of Southeast China Eastern District of current market conditions and local predict the future, the project development and management planning feasibility and preliminary views, and advantages of combining the characteristics of the project, the project investment analysis, financial evaluation and risk analysis to explore the land for residential development and operation of the poibility of.This article based on programs, projects, total construction area of 117,200 square meters, total investment is 155.9485 million yuan.The calculated net present value of 36.2011 million yuan project finance, project financial internal rate of return 27.1%, the project has strong economic feasibility.Eastern District of Taiyuan City and the integration of development, the implementation of “win-win” strategy, innovation management system, as soon as poible in all areas “of the same city.” A new economy will be born!The concept of large Taiyuan Formation!Relying axis of urban development at all levels, constructed to Taiyuan-China Eastern Airlines as the core economic circle, referred Xiao Fen, Yangquan, Xin Yuan, from the willow in the four towns outside the circle concentrated area of space for the layout structure.Enhance urban functions of the division of labor and cooperation, strengthen Yangquan, Jiexiu, Xinzhou, Luliang four regional sub-center of

II 小区房地产项目的可行性研究报告——幸福里

the city, clear positioning and functions of various types of urban industry positioning.Excerpt from “Outline the development of urbanization in Shanxi Province”

Key words: Happine Lane;project investment;Development and Management

III 小区房地产项目的可行性研究报告——幸福里

摘要............................................................................................................I Abstract........................................................................................................II 1 前言..............................................................................................................1

1.1报告编制目的....................................................................................1 1.2报告编制依据....................................................................................1 2 项目概况......................................................................................................2

2.1建设地址及项目规模........................................................................2 2.2总体规划设计理念............................................................................2 2.3总体规划构思....................................................................................3 3 项目开发经营环境分析与预测..................................................................4

3.1 2009年国内经济及房地产市场回眸..............................................4 3.2 2010年房地产市场运行状况预测..................................................9 3.3山西省东航市房地产市场分析......................................................10 4 项目开发经营优势点................................................................................22 4.1房地产投资项目开发经营机会形成模式......................................22 4.2项目开发经营优势点......................................................................22 5 项目定位....................................................................................................24 5.1目标市场定位..................................................................................24 5.2产品定位..........................................................................................24 6 项目规划、建筑建设建议........................................................................25 6.1项目总体规划建议..........................................................................25 6.2住宅建筑设计建议..........................................................................25 6.3小区配套设施建议..........................................................................26 7 项目开发经营策略....................................................................................28 7.1项目开发经营策略..........................................................................28 7.2营销方案..........................................................................................29 7.3 项目投资估算.................................................................................31

IV 小区房地产项目的可行性研究报告——幸福里

7.4第一套方案.......................................................................................31 7.4.1总投资估价表.......................................................................31 7.4.2项目实施进度安排...............................................................32 7.4.3项目投资与筹资计划...........................................................33 7.4.4项目的价格定位...................................................................34 7.4.5项目销售计划.......................................................................34 7.4.6项目销售收入估算...............................................................35 7.4.7项目经营成本估算...............................................................35 7.4.8项目利润估算.......................................................................36 7.4.9财务评价...............................................................................36 7.5第二套方案......................................................................................38 7.5.1总投资估价表.......................................................................38 7.5.2项目实施进度安排...............................................................39 7.5.3项目投资与筹资计划...........................................................40 7.5.4项目的价格定位...................................................................41 7.5.5项目销售计划.......................................................................41 7.5.6项目销售收入估算...............................................................41 7.5.7项目经营成本估算...............................................................42 7.5.8项目利润估算.......................................................................42 7.5.9财务评价...............................................................................43 7.6 盈利能力及清偿能分析.................................................................44 8 项目开发经营风险分析............................................................................45 8.1项目盈亏平衡分析..........................................................................45 8.2项目敏感性分析..............................................................................45 8.3项目开发经营主要风险及对策分析..............................................47 结论..............................................................................................................49 参考文献........................................................................................................50 附录..............................................................................................................51

V 小区房地产项目的可行性研究报告——幸福里前言

1.1报告编制目的1、在对项目开发经营环境进行详细分析的基础上，结合项目所处的区位环境，对该地块的市场价值进行合理的评估。

2、对项目的可行性与开发经营策划提出初步意见，并对项目的规划设计、建筑方案设计、环境艺术设计提出相应的建议。

3、结合公司的状况和项目的特点，探索项目开发经营的可行方式。

4、对项目进行投资分析和风险分析。

5、对项目决策及其实施的优化提出建议。

1.2报告编制依据

1、东航市规划局规划方案；

2、亿房网站（http://www.daodoc.com）；

3、国家建设部及东航市颁布的与房地产相关法律与政策；

4、山西省2009房地产年鉴；

5、现场勘察和实地调研所得资料；