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英语阅读：奥斯卡颁奖典礼观众人数创三年最高
最近李安导演拿到了小金人，趁着美国“小气”地不登载这个好消息，西博海外教育再次宣传下，O(∩_∩)O，这篇文章大家可以当做范文读一下，坚持才能胜利！
The Oscars scored its biggest audience in three years, bolstered by a crop of widely seen movies and a closely contested race.The 85th Academy Awards rounded up 40.3 million viewers, a 3% rise from last year when the scantily-seen 'The Artist' won best picture, according to ratings data from ABC.In the key 18-to-49-year-old category for advertisers, the ceremony delivered an 11% rise from last year.Still, the show, hosted by salty comedian Seth MacFarlane, fell short of the 2010 ceremony when box office heavyweight 'Avatar' was in the running and the Academy expanded the best picture category.The Oscars rank as the second biggest draw in U.S.television after the Super Bowl, attracting big brand advertisers who spent as much as $1.8 million for a 30-second spot this year.The show commands a global audience of some 1 billion.Morning-after griping about the Hollywood institution has become a popular sport and this year was no different.The Los Angeles Times described the ceremony, which concluded by awarding 'Argo' best picture, as 'long, self-indulgent and dull even by the show's time-honored dull-defining standards.' The Washington Post pronounced it a show 'by and for showfolk.' But the Hollywood Reporter said the host, Mr.MacFarlane, did 'impreively better than one would have wagered.'
Before they started, this year's producers, Craig Zadan and Neil Meron, said they anticipated being 'ripped to shreds.' Unlike other awards shows like the Golden Globes, the Oscar ceremony is required to hand out dozens of trophies on air─at times testing the patience of viewers.Each year, the producers have to balance the demands of Hollywood, which looks to the show for a respectful tribute, and audiences at home, who want more edgy entertainment.Mers.Zadan and Meron─the producers behind movie musicals such as 'Chicago'─sought to add edge and younger viewers in their choice of host.Mr.MacFarlane had the Dolby Theater audience laughing nervously at jokes about nudity, race and sex but found his gags at times falling flat.In reality, past producers say, the succe of the movies nominated and the acceptance speeches may be more critical to audiences tuning in.The year 'Titanic' won, the show scored a high of 55 million viewers.Of this year's nine best picture nominees, six had surpaed $100 million at the box office.'Life of Pi,' which won the most awards─four─has generated almost $600 million at the box office world-wide.Its award score pushed the studio behind the movie─20th Century Fox─to the top of the rankings of Oscar winners by studio(both 20th Century Fox and The Wall Street Journal are owned by News Corp.)
According to Monday's ratings data, the Oscar audience peaked between 10 p.m.and 10:30 p.m.EST.East Coast audiences commonly fade out after 10:30 p.m., putting preure on the producers to keep the show as close to three hours as poible.This year's show clocked in at three hours, 35 minutes.Advertisers used the show as a platform to introduce new ads, much as they have done with the Super Bowl for many years.Hyundai, for instance, ran nine spots during the show and preshow, including three new movie-themed ads, featuring Jeff Bridges as the voice-over.由于本届奥斯卡有一大批高票房的入选影片，加上奖项争夺激烈，今年奥斯卡颁奖典礼的观众人数创下三年之最。
Getty Images图片：第85届奥斯卡奖颁奖典礼根据美国广播公司(ABC)的收视率数据，第85届奥斯卡奖颁奖典礼吸引了4,030万观众，比去年增加3%。去年赢得最佳影片的电影是《艺术家》(The Artist)。在对广告商来说至关重要的18到49岁的人群中，观看奥斯卡颁奖典礼的人数比去年增加了11%。
尽管如此，由老辣的喜剧演员麦克法兰（Seth MacFarlane）主持的这届奥斯卡颁奖典礼仍然不及2010年的颁奖典礼。2010年参与奥斯卡角逐的包括票房巨片《阿凡达》(Avatar)，美国电影艺术与科学学院在那一年还扩大了最佳影片的提名数量。
在美国电视转播的内容中，奥斯卡颁奖典礼的吸引力仅次于橄榄球总决赛超级碗(Super Bowl)，大品牌的广告商也对其趋之若鹜，它们最高花费了180万美元购买今年颁奖典礼的30秒广告。全球约有10亿观众观看了今年的颁奖典礼。
相关阅读在开始之前，今年奥斯卡颁奖典礼制作人扎丹(Craig Zadan)和梅伦(Neil Meron)说，他们预计会被骂得很惨。与金球奖等其他奖项不同，奥斯卡颁奖典礼的数十个奖项颁发过程都要直播，这有时非常考验观众的耐心。每年，制作人都需要平衡好莱坞的需求和在家中看电视的观众们的需求。前者希望颁奖典礼成为备受尊崇的仪式，而观众想要的是更新鲜的娱乐。
Reuters由喜剧演员麦克法兰主持的这届奥斯卡颁奖典礼的观众人数增加了3%。扎丹和梅伦是《芝加哥》(Chicago)等音乐剧的制作人，他们选择麦克法兰为主持人是为了吸引更年轻的观众。麦克法兰关于种族和性的笑话让杜比剧院(Dolby Theater)的观众不自在地发笑，但是有时他的笑话会冷场。
过去的制作人说，事实上，被提名影片成功与否和获奖感言可能对于吸引电视观众更重要。《泰坦尼克号》(Titanic)获奖那一年，奥斯卡颁奖典礼吸引了多达5,500万观众。
今年的九部提名最佳影片中，有六部的票房超过了1亿美元。赢得最多奖项的《少年派的奇幻漂流》(Life of Pi)在全球获得了将近6亿美元的票房。《少年派的奇幻漂流》共获得四个奖项，制作这部电影的20世纪福克斯电影公司(20th Century Fox)由此成为赢得奥斯卡奖项最多的电影制作公司。（20世纪福克斯电影公司和《华尔街日报》同为新闻集团(News Corp.)所有。）
根据周一的数据，奥斯卡颁奖典礼的电视观众数量在美国东部时间晚上10点到10点半达到顶峰。晚上10点半之后，东海岸的观众数量通常会逐渐减少，这增加了制作人员尽可能把典礼压缩到三个小时的压力。今年的典礼长达三小时35分钟。
与超级碗一样，广告商们多年来将奥斯卡颁奖典礼作为推出新广告的平台。例如，现代集团(Hyundai Group)在颁奖典礼中和节目之前插播了9条广告，包括三条新的以电影为主题的广告，布里吉斯(Jeff Bridges)为广告配音。
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