我与电子商务中英文论文_我国跨境电子商务论文

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我与电子商务

摘要: 本文结合自己的体验讲述了电子商务中的B2C、C2C和Social Commerce对人们生活的影响，从而说明电子商务的重要性。关键词：电子商务B2CC2CSocial Commerce

随着信息技术的迅猛发展，网络已经渗透进我们生活的个个环节。从最早的网络信息共享的平台，发展到电子商务，互联网彻底改变人们的生活方式。随着人们生活节奏的加快，电子商务在这个追求高速生活的时代迎合了人们的需要。

B2C即企业通过互联网为消费者提供一个新型的购物环境,使消费者可以通过网络在网上购物、在网上支付。这类电子商务在很大程度上满足了消费者的生活需求, 由此产生了一种全新的购物方式。“商家对消费者”的这类电子商务也是我生活中最熟悉，最得心应手的一类。

传统的图书购买方式费时，费力，经常跑好多家书店才能买到需要的书籍。像当当这样的以图书为主的销售网站，方便，快捷，服务到家，占有了强大的图书市场份额；京东网以销售家电为主，不仅提供方便周到的服务，还保证以市场最低价格提供产品给消费者；最近流行起来的各色各样的团购网更是以超低价格实惠了消费者，也为商家吸引丰富的客源。还有很多类似的网上购物网站，都是我经常光顾的。

除了B2C以外，C2C电子商务也是我非常喜欢的一种方式。不仅可以很快速地找到自己想要的东西，还可以很方便地实现“货比三家”，更重要的是自已也可以过一下当老板的瘾。比如百度有啊、淘宝、拍拍网这类网站，消费者在网站开一个网页，销售自己的二手闲置，像衣物、电器都可以拍照传送上网卖给另一个消费者。

现如今潮流更新速度快，范围涉及广，如流行色、衣物风格、款式、配件等可以体现时尚的方方面面都在不断的更新换代。年轻人群追求时尚，喜欢新鲜新生事物，家中的闲置品便成为一个问题。C2C在这个方面填补并丰富了网购体验，使电子购物的类型、方式、商品更加丰富多样，满足了消费者更多需求。对于双方消费者而言，无疑是一次双赢的交易。

Social Commerce—社交电子商务，是电子商务的一种新的衍生模式。它是借助社交媒介、网络媒介的传播途径，通过社交互动、用户自生内容等手段来辅助商品的购买和销售行为。对于商务功能而言，对生活元素的融入达到了一个顶峰，衍生出来的社交电子商务，以自然，亲切的方式渗透到我们的生活中。

必胜客在新浪首页位置的广告中说明，只要加必胜客的关注，就可以轻松获取奖品；星巴克向来以客人的口碑作为自己最成功的“广告”，也不免俗的加入了微博世界，转发新产品介绍图文便有机会可以获取礼品等优惠；宜家家居的微博更是通过抽奖，转发等形式派送礼物到消费者的家中。诸如此类已经发展成功的大企业，也在紧跟新新人类的生活方式转变，丰富着企业的营销方式。

不知从何时起，每天逛逛淘宝网，发发微博已经成为我生活的一部分，网购确实大大地丰富了我的生活，可以说，我已经离不开电子商务了。

衣食住行的网络化方便了人们的生活，也迎合了时代发展的需要。强大的市场需求是发展的后盾，在这样的背景下，电子商务满足了人们的需求，未来长远的发展是必然的趋势，也是必将长久成功的商业发展道路。生活在数字化，信息化的时代，人们的生活也必将一代比一代幸福。

参考文献:

[1]徐丽绢.电子商务概论[M].北京：机械工业出版社,2004

[2]周朝民.网络经济学[M].上海：上海人民大学出版社，2004

E-commerce and me

Abstract: This article combined with my experience tell us the influence of B2C,C2C and Social Commerce belonged to E-commerce in our life and Shows the importance of e-commerce.Keywords: E-CommerceB2CC2CSocial Commerce With the rapid development of information technology, network has infiltrated all aspects of our lives.From the first platform for information sharing to the development of e-commerce, Internet completely changed the way people live.With the quickening pace of life, E-commerce fits the needs of people in such a high-speed time.B2C is that busine via the Internet to provide consumers with a new shopping environment, so that consumers can shop online and pay through the network.This kind of E-Commerce meets the need of consumers in life Largely and produces a new way to shopping.“Busine-to-Consumer ”is so familiar to me that I can use it well.Traditional way to buy books is time-consuming and inconvenience, often go to a lot of bookstores to buy needed books.The web sells

books mainly like DangDang is convenient, fast and has door-to-door service, so it poees a large market share in books;JingDong is a web sells appliances mainly, it Not only provides good service, but also guarantees the lowest price of the market to consumers;Recently group-buy websites which

come into fashion benefit the consumer with lower prices, and it also attract a lot of consumers to the Merchant.There are many similar shopping sites that I always visit.Besides B2C, C2C is alsoa way I like so much.Not only be able to quickly find what you want, but also be able to shop around to get a good buy.More importantly, we can be our own boes.Such as BaiduYoua,TaoBao and PaiPai, Consumers can open a web page on the site, sale their idle goods like clothing, appliance which can be sent pictures online to sold to other consumers.Fashion changes quickly nowadays, it covering widely, such as color, clothing style, design, acceories can reflect all aspects of fashion are constantly upgrading.Young people go in for fashion, like the fresh new thing, home idle products will become a problem.C2C fill in this area and enrich the online shopping experience so that the types, modes and products of electronic shopping get more diverse, meet the needs of consumers more.For consumers on both sides, no doubt, is a win-win deal.Social Commerce is a new derivative of e-commerce model.It is through the transmiion of social media and networkmedia, through social interaction, user own contents and other means to aist in the purchase and sale of goods act.To busine, the integration of the elements of life has reached a peak, derived from social commerce, in natural, friendly way to penetrate into our lives.Pizza Hut ads in Sina home location are described, as long as you make the concern of it can easily get prizes.Starbucks has

always been to look the public praise as their most succeful “advertisement”, has not been immune to join the micro-blog world, forward a picture of a new product can have a change to get a present.IKEA’s micro blog is through lucky draw, forward and so on to send presents to customs’ home.Like such large enterprises has been developed, are followed by younger generation’s lifestyle and extending the ways of marketing.I do not know since when, visiting TaoBao, sending micro blog has been a part of my life, online shopping is indeed greatly enriched my life, I can say that I can not live without e-commerce.Networking of basic neceities make people’s lives convenient and also meet the needs of the times.Strongly market demand is the backing of development, in this context, E-commerce is meet the needs of people, long-term development is an inevitable trend in future, and it is also a road that must lead to succeful development in busine.Live in the times of digitization and informatization, people's lives will also be more happine generation by generation.References:

[1]Lijuan Xu.Electronic Commerce [M].Beijing：Machinery Industry Pre,2004

[2]Chaoming Zhou.Network Economics [M].Shanghai：Shanghai People's University Pre，2004