大二大综合 人力篇_人力资源综合练习

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3(a)

Stakeholder定义。The stakeholder includes the suppliers, employees shareholder and government.The shareholder means someone who owns shares of the company.The Finsbury Growth Trust plc has the shares of 4.01%, which means that it is a important shareholder.The company must collect the information which is important for it to make investment decision.In my opinion, the information may divide into these categories financial information;advertising;marketing;technical support.first is financial information stakeholder can see some financial data on AG Barr plc(Appendix 6).The stakeholder pays attention to this is for receive dividends distributed.so Dividends Retained profit for the year Earnings per share on iued and Dividend per share are important information to stakeholder.second is advertising, it help company gain more popularity and expand sales.Better advertising and more popularity will result in great sales, in the end the stakeholder will have more dividend.so the complaints made to the ASA, they will take care of the complaints made to the advertising Standards Authority.It may affect the demand for Barr’s products.third is marketing, in this case we can see the company has a deliberate policy of focusing on the drinks market.A G Barr plc describes himself as an “independent”, this is a franchise agreements.It will influence the Barr’s earnings when they start and end.and examples of promotional activity like “irn-bru scooterettes”.The promotional campaigns are paid attention.It will influence demand for products, gradually influence the achievements.final is technical support, use this the company will cost control in many thing like investing in leading edge technology and provide specialist training programmers for employees and have recently introduced an ‘E-learning’ facility to enable employees to learn desktop PC skills.5..Relevant concepts: Alternative forms of structure;pupose of financial statements;marketing mix;formal organization;stakeholders.Reasons why structure may be effective include: clear differentiation of responsibility(eg between finance and marketing)which, for barr’s, are quite distinct—finance is maintaining control on costs etc, while marketing is about creating an impact;finance may be able to adjudicate between competing spending demands of operations and marketing;Barr’s is traditional company with traditional values and this may fit well with a traditional structure(contingency);keeping marketing separate can allow it to develop new approaches as it has done.Reasons why structure may be le effective include: could inhibit change(there is not a lot of evidence of this although the appointment of two new young directors suggests that the company may need to develop more quickly than it has);may lead to empire building and conflict between two functions, especially as marketing in soft drink is expensive;an alternative structure(eg base on brands or product lines)may help Barr’s to set priorities for future development and make sure the organization of the company reflects its commitment to brands;a brand based structure could help ensure funds are allocated in a way that aligns more closely with the requirements of marketing each brand, which may be le easy to do in the current structure.