服装供应链牛鞭效应的成因分析及对策_供应链中的牛鞭效应

服装供应链牛鞭效应的成因分析及对策由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“供应链中的牛鞭效应”。

服装供应链牛鞭效应的成因分析及对策

中文

21世纪的市场竞争是供应链与供应链的竞争，因此供应链各成员能否相互合作、共同消除供应链中不必要的库存和浪费、提高快速响应顾客需求的能力，成为决定供应链竞争优势的关键。本文以定性和定量相结合的方法，综合运用经济学、管理学等理论，重点研究了服装供应链中因不确定性因素引发的信息失真现象——服装供应链的牛鞭效应。本论文首先介绍了国内外牛鞭效应的研究现状以及本论文研究的背景和意义；接着分析了服装产品的消费特点和我国服装行业面临的主要问题，描述了服装供应链以及服装供应链管理的基本目标和内容；并由服装供应链的不确定性引出服装供应链的牛鞭效应；然后从定量和定性的角度，从经济学、供应链结构和决策机制等几方面重点对服装供应链牛鞭效应的成因进行分析，并据此研究了牛鞭效应的对策。最后，以某服装制造企业为实例，对牛鞭效应的应对策略进行了进一步的探讨。研究结果显示，实现信息共享、加强供应链成员企业的战略合作、简化供应链结构、完善管理决策机制将有效地弱化服装供应链的牛鞭效应，增强服装供应链的整体运作效率和竞争能力。

译文

The competition in the 21 century marketplace is the competition between supply-chains;while the key point for building the competitive advantage in the competition between supply-chains is to enhance the cooperation among the supply-chain members to reduce the unneceary inventories and wastes, as well as to strengthen the capacity in fast responding to customer' needs.By applying both qualitative and quantitativeanalysis methods, as well as the theories of Economics and Management Science, this article studies the bullwhip effect of attire supply-chain, a phenomenon that occurred because of information lack fidelity caused by uncertain factors in the attire supply-chain.The article first introduces the current domestic and international research on bullwhip effect, then presents the background and significance of this article and its research.The article analyses the consumption of attire product and the major problems that the domestic clothing industries currently have to face, describes the attire supply-chain, the basic administrative goals and contents for attire supply-chain, as well as the bullwhip effect of attire supply-chain because of uncertain factors in the attire supply-chain.Then, the article, by applying qualitative and quantitative methods, analyses the contributing factors for the bullwhip effect of attire supply-chain from the perspectives of economics, supply-chain structure, and decision making mechanism, and accordingly probes the strategic countermove iues.Finally, the article takes a real attire enterprise as an example to examine the bullwhip effect and further probe

the poible countermove strategies.The findings indicate that to share the information, to enhance the strategic cooperation among the supply-chain members, to simplify the supply-chain structure, and to consummate the decision making mechanism will not only effectively weaken the bullwhip effect in the attire supply-chain but will also increase the overall effectivene and competition of the attire supply-chain.