淘宝简介_淘宝内容简介
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Taobao 注释：我们五个人采取现场采访的形式，王**作为主持人和采访人，李**是一个淘宝店家，钦**是个淘宝消费者，张**是淘宝老板，马**是经济学权威专家。
Detail： 王**（主持人）：Hello everyone welcome to our talk show ,now let's welcome our 4 guests Zhangpengfei ,Liheng ,Qinbo and Mayuhan.2003 is destined to be an extraordinary year;in that year Taobao was born in Hangzhou, Zhejiang province.As a new born company in China's IT industry, it has began to try to change the predicament situation which the businemen can just get portal earnings, then it began to hunt for a more realistic busine model
In 2008 Taobao get China's 80% market share.As a result, Taobao became the undisputed market leader in mainland China within two years.Its market share jumped from 8% to 59% between 2003 and 2005.Mr.Zhang, as a manager ,can you tell us why can it become so succe in such a short time ?
张**（淘宝老板）：Reasons for the succe1、Internet
Network increases from the previous 56K cat to the fiber to the home step by step, because of the increasing of network we can not only surf on the Internet play games, read the news it also return to the e-commerce space development.2、Logistics Since entering the new century, the overall size of China's logistics industry increase rapidly , a significant increase in the level of service, the development environment and conditions continue to improve, this laid a solid foundation for the further developing of e-commerce.3、Advertising preconceptions
In taobao's early establishing, it's advertising is very crazy.the street, the bus, the subway, we can see big Taobao everywhere.Taobao is also one of the first several operating e-commerce website in China.Now whenever people talking about online shopping, intuitionly will be linked to Taobao.This is the power of preconceptions.4、Convenient，affordable and Protection of privacy
Taobao 's biggest advantage is low price.the price discount of Designer shoes is big than real shop.This allows many people who want to wear brand-name and do not want to dig into their pockets to meet their needs.Game peripheral products trading can be very good to protect customers' privacy.Customers are able to complete the transaction in the case of do not know each other's account.It's safe and reliable.5、Secure payment system ——Ali-pay
Ali-pay system provides a deeper level transaction security guarantee.This system is the first to use “third-party guarantee trading patterns”.In taobao's trading proce, the buyer find goods, can choose to use Ali-pay to give the money to taobao.Getting the meage that taobao has gotten the money, seller send goods to buyer.After buyer confirming that the goods has no problem, taobao will put the money to seller's account.Ali-pay provides a complete solution for surveillance of buyer and seller.6、the merchant using real-name
After the merchant using real-name, with the involving of Industrial and commercial administration, Electronic commerce will become more formalized, fraud will also get hit..The consumers' rights will be further ensured.7、The convenience of online sale system Tbaobao provide an online trading platform through e-commerce platform for buyers and sellers.The seller can offer goods online sales and auctions.While the buyer can choose goods for bidding and purchasing.All is No longer restricted by time and space.Widely and conveniently parity, negotiation, bidding proce save a lot of marketing communication costs.On the other hand, the participate group is huge, and the scope of the choice is more widely.8、Effective a variety of commodity claification management system
Now, taobao has a effective claification management about the goods.there not only has high-end brand merchandise, but also has second-hand goods.According to the different consumers' different shopping needs, Taobao distinguish the market with store, bazaar, “second-hand” market, “ group purchase market ”, the overseas purchasing market.both the buyer and the seller has a different choice taobao setting up shop proce.9、Personalized chat tool-Ali Wangwang Humanized chat communication tools——Aliwangwang.Aliwangwang(Taobao edition)is the free online busine communication software designed by alibaba for businemen.It can easily find customers, distribute and manage trade information, grasp the busine opportunities timely, negotiate busine at any time.Aliwangwang has six characteristic functions:(1)it can contact customer anytime.(2)it can search huge busine opportunities.(3)it can release busine opportunities skillfully.(4)it has rich system function.(5)it provide various busine negotiation.(6)it has free busine services.Personalized aliwangwang is the useful tool for taobao in the competition.Besides,the SMS platform and network mail system, provide the users a variety of ways to transfer the trade information.10、The strong management function In the page design of taobao, mainly uses the bright orange and red.Home page is very neat, organized, orderly and have administrative levels feeling, and embodies the spirit of taobao – simple.When you logging in the web site, through the search engine, you can find what you want directly and easily in taobao, or click on the “advanced search”, it will reduce the search scope, and more convenient to find what you want.You can quickly find what you want through the price, the owner names or the shop names.There is a powerful secondary section in the background, including I want to buy, I want to sell, my taobao, community(namely interaction BBS), transaction security, help center.They can help the buyer and the seller make a quick and convenient transaction.As for the powerful management function, taobao can offer the better service for customers in the face of competitors.11、taobao community
Taobao community let many consumers communicate with shopping experience and some shopping skills.It also can let the businees talk together.This is a good user experience.王**：So taobao can make such a big succe, It is largely due to you and your team's good decision hard work and good management.Li** ,we konw that you have opened a shop on Taobao 2 years ago ,now as a member of Taobao,why did you choose to open a shop on Taobao.Then as a seller ,tell us some advantages and disadvantages about it.李**（店家）：Bill Gates say in the 21st century either electronic busine, or no busine can service.The Internet has a huge consumer group, in which there will be endle busine opportunities.Therefore, so many people eagerly want to open online-shop, who do not have enough money to run the Solid Shop.Taobao.com is very succeful, so they chose to be sellers on taobao.com.Taobao is a good electronic commerce platform, where the seller can almost freely open online-shop.However , sellers must pay 1000yuan otherwise they can only sell second-handed not new goods through c2c.Of course, for this many sellers do not satisfy.The busine information on taobao.com is totally open.Every seller can share it , use it for better profit.Someone may be not good at to run busine, but they can run busine on taobao by following the information to decide what to sell ,how to price, and so on.Taobao is a community, where many sellers can communicate with each other , with customers.These neceary communications is very helpful for each.Taobao.com provides sellers and customers with Ali-pay and Ali Wangwang.Ali-pay is very safety and convenient.AliWangwang facilities communications between sellers and customers.It is very important for both.Some sellers wish that Ali Wangwang can be compatible with other chat software.Taobao.com has all kinds of promotional activities.During these activities, more people will pay attention to taobao.com.More and more goods are sold.Taobao.com has a clear claification on sellers’ goods, will not let their goods in the improper position.Taobao.com distinguishes the market, this will make the seller have different choices, reduce the competition preure.王**：Taobao currently has more than 370 million registered users as of the end of 2010，It covers most of China's online shopping buyers And as a consumer , Qin** ,have you ever go shopping on Taobao ?..........Would you please tell us the experience about it ?
钦**（消费者）：As a regular online shopping fan, I often go to Taobao.I have often charged calls, buy shoes, clothes, food, and even my mobile phone.OK, I will share my shopping experience.A.Convenient 1.Category: We can buy everything we need, Taobao provide a very rich product varieties just like the car, furniture or pencil.2.You know online shopping does not have the limitations of;we can select the goods in all days at home.We only need to visit the website, choose what we want, and pay for it.3.Taobao mainly provides us four ways to buy things: Taobao, T-mall, ju-Taobao.com as well as the e-Tao.Each of them has its own advantages.For example, On the Taobao, we can buy anything we need at very low prices, although most of them are fakes or the second-hand goods.However, we can save a lot of money.In the T-mall, we can buy the best and new one in a more affordable price.Generally speaking, the stuff in it is much cheaper than in the Shopping Mall.4.Ali.In order to control the fees, EBay or Amazon require the buyer contact the seller after buying, which does not comply with the habits of the Chinese people doing busine.While Taobao opened a online chat tools, we call it Ali, just like QQ.Through it, we can convey their ideas to the bo timely and accurate through it.For example, I recently bought a book in the Amazon in a higher price, after three days the bo informed me that he had no new book, he just sell the copy of the book.5.Expre, The Taobao provide us a variety of expre which can reach almost every corner of China.B.discount Taobao always carry out a variety of promotional activities by the way of avoiding mail, discounts or sending gifts.We can also enjoy more Discounts when holidays such as the Mid-Autumn Festival, National Day.Now I will give you some examples: 1.I often charge calls on Taobao at 95% off 2.My phone bought on Taobao by saving 300yuan, 3.On double 12 of last year, I bought this cloth.It took only 40 Yuan, 100 Yuan le than in the shopping mall C.Safety 1.We are worried about security iues mainly in payment;Taobao has its own pay way---Ali-pay.When we pay for what we buy, we need to enter four different pawords, which can prevent others stealing the money in our credit card.2.All the sellers are in the real-name system of Taobao, We will not encounter a liar when we shopping.D.Sales service 1.If we find some quality problems, the Taobao will replace the same goods for us and we don’t have to pay the postage;
2.If we don’t satisfy with the size or the other problems, the Taobao will replace the same goods, but we have to pay postage;
王**：We can see that Taobao has become a part of our life , after we talk about the history and current conditions ,Ma**，as an economical profeor ,how do you think about the future of Taobao ? And can you give us some advices ?
马**（权威专家）：As an expert, I have four ideas for future development of Taobao 一．Improve the integrity of transaction through Tb 1.Internet environment factors Strengthen cooperation with identity authentication department.Identify sellers through the public security system.Establish cooperation with ministry of commerce.Its a beneficial supplement for simple registration of the website.Put Internet transaction together with regulatory and service system, it can promote the effectively development of electric busine.2.internet sellers factors the low entry threshold of C2C transaction leads to lack of integrity of it.Need to strengthen the integrity monitoring system.二． exploit overseas market On May 11th in 2010,Tb landed on Internet market of Japan through Yahoo, which was regarded as an important step of global expansion action.Cro-border sale is a hot program of Asian Electronic Trading Company.Large enterprises are primary actors of it.If these large enterprises like Tb and Yahoo, provides small companies with a perfect platform, cro-border sale will be much easier, it’s significant to change the traditional international trading form.三． Profit through advertising
Throughout the profit model of the network services, the proportion of advertising revenue has been very high.Baidu search service enterprises rely on advertising revenue, not only to achieve a balanced budget, but also to achieve high profitability.Taobao, as Asia's largest shopping site with hundreds of millions of users, have great attractive on any sales enterprises.1.Keep a voluntary Advertise principle.According to their own needs and economic strength, Taobao give them appropriate advertising spaces.2.Provide advertising positions for the Taobao internal stores.3.attract retail, entertainment and other community enterprises in Taobao advertising 四.Earnings By investing Ali-pay funds
Ali-pay busine similar to the busine of short-term deposits of the bank, With the daily trading is relatively stable, the payment of treasure in the capital will remain a stable constant flow.C2C platform operators use payment in funds for investment, but this investment activities are also separated from the outside of the financial regulatory system, which will fund a lot of risks even if the illegal investment.Therefore, setting limits on the proportion of capital investment is also an important way to profit.News come, alibank.cn has been acquired by Alibaba, The “Zhejiang Alibaba commercial Banks” has approval by the people's bank of China, Ma Yun is the chairman of the bank.王**：As the vanguard of China's e-commerce, Taobao play the role to ease the employment preure, and for Profit model, transaction channels as well as technological innovation, Taobao is in front of peers.and no matter how it develops we should believe it.As Ma Yun said: The impact of the Internet in China has just started, the first five years is the opportunity, the same opportunity now!Manage it well, he will create a myth![miθ]
That’s all, thank you!
