MBA《商务英语》课程要求_商务英语专业课程标准

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MBA《商务英语》课程要求

Teaching contents

Unit 1 Sports and Busine

Unit 2 Ownership

Unit 3 Fashion

Unit 4 Consumer Satisfaction

Unit 5 Education

Unit 6 Management

Unit 7 Interview

Unit 8 Trademark

Teaching plan

 8 units in Book 2 will be covered within 12 weeks.It takes about 1.5 weeks to finish 1 unit. Studying focuses: readings I & II, vocabulary, cloze and translation.Teaching requirements

 Preview the 2 reading paages in each unit. Review the important exercises in each unit.Final aement

 Cla attendance and cla performance(20%): your signature is required. 2 research papers with 500-800 words for each.(10%)

 Text translation.(10%)

 Final test paper.(60%)

Topics for research papers(please choose 2)

1.Make a survey of a well-known brand of soft-drink(e.g.Coca-Cola, Pepsi, etc).Discu their marketing strategies.2.Make a survey of a well-known brand of electric appliance(e.g.Haier, Samsung, Sony, etc).Discu their marketing strategies.3.Make a survey of a well-known brand of sports product(e.g.Puma, Li Ning, etc).Discu their marketing strategies.4.Make a survey of a well-known brand of luxury(e.g.Chanel, Burberry, etc).Discu their marketing strategies.5.Make a survey of a well-known hotel(e.g.Shangri-La, Home Inn, etc).Discu their marketing strategies.6.Make a survey of a well-known supermarket(e.g.Carrefour, Tesco, etc).Discu their marketing strategies.7.Make a survey of a well-known brand of household product(家居产品，e.g.Ikea, etc).Discu their marketing strategies.8.Make a survey of a well-known brand of cosmetic(e.g.L'Oreal, Lancôme, etc).Discu their marketing strategies.9.Make a survey of a well-known brand in rag trade(服装业, e.g.seven wolves, Lacoste, etc).Discu their marketing strategies.10.Make a survey of a well-known succeful busineman(e.g.Bill Gates, Steve Jobs, etc).Discu their personal qualities.