山东财经大学工商管理专业英语_山东财经大学专业介绍
山东财经大学工商管理专业英语由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“山东财经大学专业介绍”。
英语专业术语
1.proce management ：is and appropriately capital of utilizing human the to achieve resources the firm”s goals and objectives.2.marketing to see that the right product is ：isresponsibleavailable customers, to time ,in the right place ,and at at the the right right the right price.3.Financeacquiring：is the proceof planning busine the ,controlling use of ,and accomplish ”funds the in goals order and to a objectives effectively and efficiently.of the busine 4.Strategy managem：refers to top develop ent”s competitive advantage so that and plans sustain to the fulfilled.organization”s miion is 5.Strategic is includes a broader managementterm that：analysis of the environment in top management”s which operates prior to formulating a the organization strategy for control of the strategy.implementation ,as well as the plan and 6.Commoditization ：refers to firms have distinguishing their the increasing difficulty products those of their rivals.and services from 7.Ma refers to customizationthe ability：to individualize service product specific buyer needs.offerings to meet and 8.Economies of scale decline product or service that occurs in unit costs ：of the a as production increases.the absolute volume of 9.The production era characterized ：was use organizational techniques that of machines by increased and new vastly of goods that could be made.increased the amount 10The characterized sale era ：was customers by ,in part were by a because reluctant belief that so many to companies for their attention.were competing 11.the view the marketing activity of individual than selling era ：saw that as a large of sales the representative
“overcoming of buyers.”the objections 12.era the company ：marketing in the company era marketing ,overall busine developed strategy is participation by the marketing with extensive departmeng marketing and the use of the company research decide to how help to better serve customers.简答题：
1.what functions of busine? are the five key 1)management;2)Marketing;3)Accounting 4)Finance;
5)Information systems 2.function?
what is marketing’s Marketing is responsible to see available that the customer,at to right the product right is the right place,and at the right the right time,in price.3.what are the theoretical frameworks management?
of strategic 1)industrial organization 2)Resource-based 3)Contingency theory
4.what resources can be used competitive advantage? for sustained If resources are to be used for sustained advantage-----to enjoy strategic a firm‟s competitive benefits ability over time---those an extended period of be resources must to valuable,rare,not subject without perfect imitation,and substitutes.valuable
strategically relevant resources contribute are those that firm‟s efficiency.rare effectivene significantly to the poeed competitors,and by resources and only are imperfectly a few imitable fully duplicated by rivals.resources cannot be 5.what the is the influence management? internet on strategic of 1)movement toward information symmetry
2)Internet channel as distribution 3)Speed
4)Interactivity
5)Potential for cost reductions and cost shifting.6.what that changed the context of are two key trends strategic management? 1)commoditization the increasing difficulty refers firms to have products distinguishing their those of their rivals.and services from 2)Ma to product the ability customization,refers and service to individualize offerings to meet specific buyer needs.7.what marketing are the five eras Perreault and McCarthy? identified by of 1)the simple trade era 2)The production era 3)The sales era
4)The era
marketing department 5)The era
marketing company 8.what are the”4Ps”in marketing activities? 1)Product 2)Place 3)Price
4)Promotion
9.when is personal selling of great importance?
In product general,if complex,the is high,the the cost of a poor uses choice risk and benefits is of product is great,or making of the a the product understand,then ate difficult selling personal to most activities may be the promotion important part of the by the seller.effort coordinated 10.what are the two kinds of sales promotions?
1)trade promotions promotions manufacturers used are sales by incentives to firms to provide in the channel increase of distribution firms toward retail outlets.in the moving activity the of to product those 2)Consumer sales promotions promotions targeting are end-user of the product.翻译句子：第一单元：
1.There are primarily two that bear 与我们的讨论有关的定义主要upon our discuion.有两个。
2.Busine is a proce.商管理是一个过程。
工3.Busine are also systems.企业也是系统。
4.We hedge on iue because poe an individual could materials,production
the raw capabilities,and end provide the and product therefore for personal exist as use a busine of one.我们之所以避开这个话题，是因为个人也可以拥有原材料、生产能力、并提供最终产品供个人使用，因此也可以作为一个企业存在。5.Each established relationship procees by one is labor,departmentalization,and :divasion or more of delegation.每一种关系得建立都需要通过一个或更多的过程来实现：如劳动力的分配、结构良好的组织将清晰地定义部门化和授权。职能、信息流渠道和控制手段。6.In this rple they provide the inducement of succe for the company.这种角色定位使他们成为敦促公司成功的重要因素。
7.All ensure activities are done to needs and want are satisified that the customer‟s adequately.所有的市场活动都要确保客户的需求得到充分地满足。8.Without information,the succe of the accurate busine is by random chance.业的成功是偶然的。没有准确的信息，企第三单元：
1.An organization‟s appreciation all of its members relate their strategy of helps the work closely aignments more organization to the direction of that manner.direction and in a influence positive 对组织战略的理解有利于全体成员把他们的工作任务同组织方向更紧密地结合起来，并以积极主动的方式去影响组织方向。
2.Reae organization‟s miion andd the its previous two steps.goals in light of the 根据前两个步骤重新评估一下组织的使命和目标。
3.Even theseactivities though can each be linked of to strategic a distinct stage proce,in management in the uncommon practice,it is not to occur simultaneously.for each of them 即使每个活动都与战略管理过程中的一个特定阶段相联系，实际上，它们同时发生也是常有的事。
4.The intended gap strategies can be attributed to and between realized the unforeseen organizational environmental or information available that events,better was not was improvement formulated when the strategy in ,or top an managenment aeits environmrnt.„s ability to 造成预定的战略与已实现的战略之间的差距的可能有不可预见的环境或组织事件，制定战略时无法得到更好的信息，或者是在评估环境时高层管理部门的能力有所改善。5.Today,strategic
management field,drawing upon a variety of is an eclectic theoretical frameworks.现在，战略管理是一个选修领域，吸收了各种各样的理论框架。6.Theories development and retention of aside,the competitive central advantage is management proce.to the strategic 撇开理论，企业如何发展并保
持其竞争优势是战略管理过程的核心任务。
7.Strategic future-oriented decisions are ramifications ,and neceitate with longterm long term commitment.战略决策要着眼于未来，有长期的分支，需要长期的付出。8.While manke it is decisiins,most “winoften-win poible to involve ”steategic some degree alternatives,at of trade-offs between short run.least in the 尽管做出很有可能的，但是大部分的决“双赢”的战略决策是策包含某种程度的折衷，至少在短期内是这样的。
9.In decisions fact ,most steams result form stratehic the inputs,decisions,and of many pople.actions of 事实上，绝大多数的战略决策是来源于多种信息流、决策和许多人的行动。
10Following Internet information provides this example,the to a wealth educate of consumers in this regard.据此，互联网从这个角度出发提供了丰富的信息去指导顾客。第五单元：
1.The middlemen during this era operations.might have far-flung 中间人的活动范围都比较大。此外，这个时期的 2.As in the industrial revolution to Europe thdevelop and at the the end US began of the 19eracentuey,the simple trade production era.gave way to the 当兴起的时候，美国开始发展起19世纪末，工业革命在欧洲来，这时产品时期也取代了简单的贸易时期。
3.The era saw the view of selling as marketing department a the larger activity repre-sentative
individual than that sales of “overcoming of buyers.”the objections 市场营销部门时代认为销售是一个更全面的活动，而非个体销售代表征服客户的活动。4.While it may be true that businein the way in the first four eras of the US have led busine ease companies that activity,it all or is not the among the first in America even most to enter are the marketing company era..尽管美国工商企业在工商活动的前四个时代也许真正处于领先地位，但是并非美国所有的或甚至大多数公司都是首批进入市场营销公司时代。
5.It more is in the context of how businees operate in an complicated view this of increasingly global competitive and can now environment,that offer a definition we of marketing.正是在人们对企业如何在竞争日益激烈的全球环境中运作的观点更加复杂的背景下，我们现在可以定义市场营销。
6.A product is the good or service company created sale that is offered by the organizations at a profit to for customers.产品就是由公司制造，并且以
or individual other 赢利为目的，销售给组织或个体客户的商品和服务。
7.Beyond choosing is a the location decision however of coordinating the neceity activities of to service location.buyers at a particular 然而，除了选择一个合适的地
点，协调某一特定地点给顾客提供相应的服务也是必要的。8.Sales promotions are believed timing of a trial or purchase of to influence the a product.人们认为营业推广可以影响消费者试用或购买产品的时间进程。
9.Marketing has as a profeion selling evolved activity to a highly form complex simple underlying needsand wants of of discovering the potential buyers and coordinating efforts communication buyers.by the seller to those 作为一种职业，市场营销已经从个人销售阶段发展到更复杂的行为阶段，它不但可以发现潜在购买者的深层次需求，并且可以使卖方在与买方沟通的过程中不断调整战略（翻译技巧）5*21、.Owing we cannot to heavy fresh busine with at present.Please players later.us for the place your order EVD 由于订单过多，我方目前不能EVD播放2United States.3.她获准赴美 councilor.、Hehas 他当选议员been electeda.4greatest、She is regarded as one of the 她可说是全世界最伟大的摔跤wrestlers in the world.选手之一
5、This place is called „Heaven‟.这个地方有“天堂”之称
6、As a result, goods circulate Though people may act themselves, guides “them ” 去发家致富，但“看不见的手”harder than the self-reliant Japan.as poor Some countries, relatively such insulated.India, have been partly
8flocking、Overseas businemen are country into that developing for further busine 铝是一种轻型金属。is a light
metal.10请开灯。、Please（lightturn 是名词）on the
light.11the、The trade volume varies as 争的持续而波动。war goes on.外贸额随战12are still smaller.、Small as atoms are, electrons 电子更小（as引导让步状语从 原子虽小，但句）
13that、The 那位数学家得出的解式是正确mathematician solution arrived is correct.at by 的。
14、The solution arrived at by that manager is 位经理得出的结论是正确的。correct.那 15makes their products more fresh、The treatment solution and 他们的产品色泽鲜艳，经久耐durable.处理液剂使得用
16the、The digital camera is one of developments in recent years.most sensational 数码相机是近年来最为轰动社 会的成就之一
17being built.、A heavy steel rolling mill is 一座大型轧钢厂正在建设之中。（heavy引申译为“大型的”，属于形容词意义的引申）
18、The major problem in manufacture contamination is the control of materials.and foreign 生产制造过程中的一个主要问题是控制污染和杂质。（foreign materials引申译为“杂质”）19attention、In their work they pay much theory to the combination of 作中十分注意理论联系实际。with practice.他们在工 20needs、The operation of a machine some knowledge of its performance.得机器的性能。操作机
器需要懂21international、To sum up experience in the countries trade with other great importance.conscientiously is of 认真总结与他国在国际贸易中的经验十分必要。
22is、是我们获取热能的一种方法。burning One of our ways to get heat fuels.燃烧燃料
23、They are quite content with the and statistical data on exports 满足于去年的进出口数据imports of last year.他们24of、very clean by ultrasonic waves.that The irregularly shaped parts machine can be washed 用超声波可以把这台机器中的形状不规则部件洗的十分干净。
25cooperation、The countries is over due to the war.between 20-year the long two 两国之间20年之久的合作关系因战争而结束。
26that、Vworld and people should be and the alues differ from beliefs in former stre how the the latter emphasize how the world and people in it operate.价值观和信仰的区别在于，前者强调世界和人类（的未来）应该如何，而后者则强调世界及其之中的人们（当今）是如何运作的。
27supply、At a positively of constant commodity price, the is profits.proportional to its 价格不变，商品的供给量与其所获得利润成正比例。
28operation、Heis a stranger to the computer.of the electronic 操作十分陌生 他对电子计算机的29study of the idea that money is a、We have made a careful social 收入是社会尺度的观点。ruler.我们仔细研究了
30about the sales promotion of our、The description they make products competition..is usually the 他们为促销我们产品所做的描述，通常是为了竞争。31written translation requires some、The improvement of English ABC knowledge.改善英语笔译能力需要了解一
些基础知识。32construction.、Some power plants are under 63在兴建之中。
几座发电厂正mechanism、The advantage 33use of in the reform.has been of made market 充分利用了市场机制的优势。改革已经fullcountry、It three took decades that developing to catch 64、In case of shortage of iron up developed country.with the middle level of a and 赶超发达国家的平均水平用去would steel, various 了这个发展中国家30年的时difficulties undergo industries extreme 间
development..in their 如果缺少钢铁，各类工业的发
34、It is well known that culture 展就会遇到巨大困难。
acts differently in various setting.众所周知，在不同的背景中文65化的作用不尽相同。
our、A lot of natural resources in 35exploited.country have 资源尚未得到开发。我国有许多自然not been
weighs、The horsepower.about average 柴油机每匹马力15 diesel pounds engine per 66shouting、People and pushing, screaming pulling, are 的平均载重量是15磅。
36walking down the street.人们推推搡搡、高喊尖叫，向
at、街道另一头走去。速的时候经济性更好。a The car is more economical constant speed.汽车在均
state、It the is of ideas great importance in the eay to
accurately.述十分重要论文观点的准确叙
38showed the 30-year or so reform、The economic indexes has been a succe.经济指数显示30
余年的改革是至今是成功的39trade volume of China、A continuous increase in the has from led to a continuous ’s exports countries some of the major demand increase developed in the value of China中国出口贸易额度的持续增’s currency.加，已导致了一些主要发达国家不断要求中国货币升值。40continuous、Below expansion 4oC, water instead is in of continuous contraction.水在4度以下，是在不断地膨胀，而非不断地收缩。
41note、It is our great pleasure to developing vigorously.that our space industry is 我们很高兴的看到我国航天工业正在蓬勃发展。
42is、sellers characterized The economic environment 境的特点是买方、卖方和竞争and competitors.by 经济环buyers, 者。
43caused、The failure of the firm was 家公司因管理不善而破产。by poor management.这44and nourishing.、The beverage 这种饮料既提神is refreshing 又有营养。
45far、That developed country is own more reunification internal preoccupied problems with its challenging America than it of for is global with leadership.那一发达国家全神贯注于其内部统一问题而无暇顾及如何向美国的挑战，以争夺全球领导地位。
46、Be careful, the building must have a solid foundation.筑物的基础要坚实。
注意，建47customs、Ethnic groups differ in their 风俗习惯不尽相同and habits.各民族的48、Of all the metals the best conductor copper.are silver, gold and 好的导体。银、金、铜是金属中最
49have、The renovation of this lathe the increase.been made 这台机床经过了革production on 新，使得生产不断增加。
50with、Something has gone wrong of the data-proceing system 息处理系统出了毛病。this computer.这台电脑的信
51、The importance of values in economical given due attention.activities must be 必须适当关注价值观念在经济活动中的重要性。
52widely、These in their approaches efficiency differ after practical 证明，这些方法的效率大不相operation.实地操作后同。
53energy wasted owing to friction.、There is a large amount of 由于摩擦而损耗了大量的能量。
542008 Olympic Games covers an、The stadium built for the area of 10,000 square meters.这座为2008年奥运会修建的体育馆的面积为10000平方米。
55high、These tourist 质量很高。in quality.products are
这些旅游产品的56safety、Some improvements on this device have been made, and results.this has produced better 这种安全装置已经有了改进，因而产生了更好的效果。
57earth、About ’s surface is covered with three fourths of the water.的地方是被水覆盖。地球表面大约有
3/458living standards made them able、The increase in people’s to considered buy many as things luxuries that in were the past.人们的生活水平提高了，人们买得起许多过去被人们认为是奢侈品的东西 59cooking、Two widely used methods of are steaming and stewing.泛使用的烹饪方法。蒸和炖是两种广
60produced by Americans in 1954.、The world’s first robot was 美国人在1954年生产出了世 界上第一个机器人。
61products、High-quality turned out in our country.of various electronic types 生产各种类型的高质量电子产 我国are 品。
62、There are 56 ethnic groups and 1.3 中国有56billion 个民族和people 13in 亿人口。China.
