New Lenovo is an innovative（优秀）_星空的联想优秀说课稿
New Lenovo is an innovative（优秀）由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“星空的联想优秀说课稿”。
联想的4P战略 New Lenovo is an innovative, international technology company formed by Lenovo and the former IBM Personal Computing Division.In 2003, Lenovo replaced its English label from“Legend” to “Lenovo”, where “Le” from the original logo “Legend”, representing its established tradition, the newly added “novo” from the Latin word “new”, represents the innovative spirit of Lenovo's core.In 2004, Lenovo officially from the “Legend” was renamed “Lenovo”.The target campany of my thesis today is“Lenovo”-Aociation.Today, the fierce market competition, corporate management mustcompetitor.A great marketing plan can make anfrom the ordinary to the extraordinary, from weak to strong.Competition in the international market has been strongly resistanced into the planning of the era of winning.新联想是一家极富创新性的国际化的科技公司，由联想及原IBM个人电脑事业部所组成。2003年，联想将其英文标识从“Legend”更换为“Lenovo”，其中“Le”取自原标识“Legend”，代表着秉承其一贯传统，新增加的“novo”取自拉丁词“新”，代表着联想的核心是创新精神。2004年，联想公司正式从“Legend”更名为“Lenovo”。今天我论文的目标公司就是“Lenovo”——联想。
当今，激烈的市场竞争使企业的经营者必须出奇制胜，进行特别的策划。一个精彩的市场营销策划，可使一个企业由寻常变为非凡，由弱小变为强大，国际市场的竞争也已由强力抗争进入了策划制胜的时代。
Lenovo's 4P strategy
联想的4P战略
As the Marketing combinatorics put forward ,.the 4P strategy appeared.The so-called 4P is the product ,price, channel and promotion.4P是随着营销组合论的提出而出现的。所谓4P，就是产品（product）、价格（price）、渠道（place）、促销（promotion）。
From the products, Lenovo provides customers with award-winning ThinkPad laptop and ThinkCentre desktops, and equips them with ThinkVantage Technologies software tools, ThinkVision monitors and a series of PC acceories and options worldwide.In China, Lenovo's PC products in the market share is of nearly one-third.With its leading technology, ease of use features, personalized design and a wide range of solutions, it's well received by Chinese customers.For the Chinese market, Lenovo also has a rich product line, including mobile handsets, servers, peripherals and digital products.从产品方面上说，在全球范围内，联想为客户提供屡获殊荣的ThinkPad笔记本电脑和ThinkCentre台式机，并配备了ThinkVantage Technologies软件工具、ThinkVision显示器和一系列PC附件和选件。在中国，联想个人电脑产品的市场份额达近三分之一。凭借其领先的技术，易用的功能、个性化的设计以及多元化的解决方案而广受中国用户欢迎。联想还拥有针对中国市场的丰富的产品线，包括移动手持设备、服务器、外设和数码产品等 From the price, the Lenovo campany recognized that to live and develop in this fierce competitive environment, it is impoible without brand support Company throw a long line to catch big fish and take “high quality with low price ” sales strategy to enhance the visibility of the company and to found his own brand reputation at the expense of short-term interests.Lenovo first chose model 286 in product development.In the development and production of model 286, Lenovo has attached great importance to quality control, procurement, manufacture and every step of the proceing so thatthe quality of its products ranks is superior to the same 286 products.Because of the strict quality requirements, and the use of high-grade components, the company cost more than other product manufacturers in Taiwan and Hong Kong.But the company didn't price high, but took a low price strategy that each product is l-2 dollars lower than the price of similar products in the Hong Kong market.从价格上来说，联想公司认识到，要想在激烈的竞争环境中生存并且获得发展，没有品牌支持是不可能。公司“放长线，钓大鱼”，采取“高质低价”的销售策略，不惜牺牲短期利益，以提高公司的知名度，创立自己的牌誉。本着“以上对下”的策略，联想公司在产品开发上首先选择了286机型，在开发和生产联想286产品时，联想公司高度重视质量管理，严格要求采购、制造及外加工每一个环节，使其产品质量在同类286产品中雄居上乘。由于严格的质量要求，以及采用高档的元器件，使得公司产品的成本超过了台湾和香港的厂商。但公司并没有因此将产品的价位定得很高，而是采取了低价策略，每件产品比香港市场同类产品的价格低 l一2美元。
In short, the correct busine strategy is Lenovo's key to the succe of multinational operations.Other enterprises should learn from Lenovo and to base on a long-term, to make correct busine strategy, to takecompetitive strategy and to create their own brands.总之，正确的经营策略是联想公司跨国经营取得成功的关键，我国其他企业在从事跨国经营时，应汲取联想公司的经验，立足长远，制定正确的经营策略，采取合适的竞争战略，力争创立自己的品牌等。
From the channels, Two outer, intermediate inside—a reasonable geographic distribution value chain.从渠道方面来说，两头在外，中间在内——合理的价值链地理布局
The so-called “two outer” means the Lenovo set the most upstream and downstream part ,which are the product development and marketing sales, in Hong Kong Lenovo.As Hong Kong is a world re-exports center, compared with the mainland, the market is more perfect and international, channels of gaining information is more flowing.Setting these two partsn Hong Kong, which are product research and development and product marketing, Technical Personnel in company can receive latest market and technical information in time, understand the progre of market and technology, so as to shorten the cycle of product development and to make the company's computer products keep up with international trends.所谓“两头在外”，是指联想公司将价值链的最上游环节和最下游环节，即产品开发和产品市场销售这两大环节，设置在香港联想。香港作为一个世界转口中心，同大陆相比，市场更为完善也更为国际化，信息渠道也更为畅通，将产品研制开发和产品市场销售这两大环节放在香港，使得联想公司的技术人员可以及时获得市场信息和技术信息，了解市场和技术两方面的进展，从而缩短公司产品的开发周期，使公司的计算机产品可以紧跟国际潮流。
“intermediate inside”, it means that Lenovo set the middle link in the value chain ,that means ma production of computer products, in mainland to develop such as Shenzhen and other places.Continental labor costs, real estate prices are much lower than Hong Kong.Putting the production procees on the continent can greatly reduce production costs.Lenovo planted their own investmentand ma production factories in the construction of Shenzhen.Besides, it also developed relations of cooperation to entrust with the proceing of other domestic manufacturers.So it avoided a lot of investment and infrastructure, but also keep a balance in the order quantity and supply.“中间在内”，则是指联想公司将价值链的中间环节，即计算机产品的批量生产环节放在大陆如深圳等地的生产基地进行。大陆的劳动力成本、房地产价格都远低于香港，将生产环节放在大陆，可以大大降低生产成本。联想公司除自己在深圳等地投资建设批量生产工厂外，还同国内其他厂家发展委托加工的合作关系，这样既避免了大量投资与基建，又能在订货量增大时保证供应。
From the marketing side, Lenovo Group carried out a large-scale promotional activities several times worldwide, including the strong promotion of busine computers and strong summer sales promotions and preferential policies, and achieved remarkable results.从促销方面来说，联想集团数次在全国范围内开展了大规模促销活动，包括对商用电脑的重点推广和强有力的暑期促销活动和优惠的促销政策，取得明显成效。
