商务英语在国际上的应用_国际商务英语电子版

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Busine English in the international application

Abstract: Busine English language is connected with the busine background areas.Busine English is the English language in the busine domain variants.Busine English Correspondence is in the field of international busine specific application, their language reflects characteristic features of international busine.Busine English in the application of international trade is very extensive, involving all aspects of busine activities, the whole transaction can be divided into any two phases, we call for co-operation, and maintenance phase of cooperation phase.Seeking cooperation phase, the most important thing is to achieve cooperatio n through negotiations;cooperation in the maintenance stage, so that employees adapt to different cultures, thereby promoting unity and cooperation.Key Words: Busine English;International trade;Economic

1.Busine English role in international trade

1.1The premise of trade cooperation

In today's world economy, has entered a you are part of me, I am, I have your integration times.Imagine what the inward-looking, self-enclosed would also like to economic development is almost 100 million soar impoible.From the various countries of the inter-firm cooperation opportunities and significantly increased, and the completed these cooperation projects, irrespective of the nature, there will be dragged to the enterprise internal or inter-enterprise busine communication.Given the cooperation parties(including enterprises, or other economic organizations or individuals)in their native countries needs to be different, not only the cooperation parties before or in the course of cooperation as well as understanding and cooperation projects involving the State of the related economic background and its signed or acceded to the international treaties, as well as relevant international habits based on cooperation between the parties, but also for the busine relationship between project took place in the course of cooperation, but also the norms relating to the Economic Affairs, are neceary to do considerable busine English skills and knowledge of the persons involved.It can be said, he left the busine English skills and knowledge can hardly move an inch, and international cooperation.Busine of the importance of English is evident from this.1.2 Acce to trade information

The rapid development of busine English, busine in the global context can find trading partners and new busine, many companies may be introduced by others that the contact potential customers, use them to get in touch with Busine English.1.3 Trade with the tools

When sought after the customer, the round turns carried on the service in the transaction consultation stage through the letters and telegrams or the oral way the discuion.It is the entire service critical phase, commercial English in the cargo import-export trade procedure.On transaction consultation and signing link very important.In the international trade operation practice, the trade various links all contact letters and telegrams all constitute the important legal basis.When specially has the trade dispute, it has the result which about the poibility the dispute solves.May realize the trade globalization not only in the entire trade proce using the commercial English, not carries on the time and the spatial limit the face-to-face discuion and

the communication, moreover also can save the cost, speeds up the trade development the speed.Moreover.In view of the fact that commercial English also promoted the foreign trade growth in each kind of information platform use, enhances the working efficiency.Commercial English for the trade both sides communication exchange build bridge, accurate and specifically transmits bilateral each kind of related information;It plays the communication round turn medium role and to involve to foreign trade each link.Commercial English has the promotion, the aistance function in the international trade.1.4 Personnel engaged in trade image enhancement

Engaged in international trade activists, higher levels of general culture, and public relations activities in due time, to busine English is the world as a channel to enhance outreach and communication, will no doubt added to the Party of infinite charm.China's Vice Premier Wu Yi, she served as Minister of the time, she added to her English a lot of popularity.With certain busine English knowledge.sometimes you can get twice the result.Global integration in the future world pattern will make our increasingly in close proximity, language is the narrow bridge this distance.1.5 Survival skills

With the continuous increase in foreign-funded enterprises, more and more people are working in foreign companies.Although the nature of work, workplace is different, but they will encounter the same problem is how to engage in foreign-related economic and trade activities, how to have a place in the foreign-owned businees.Language differences is undoubtedly of the greatest obstacles encountered by these people, known as life other than English, academic English, busine English is the most important communication tool in modern foreign-funded enterprises.From an objective point of view of busine English comparison of straightforward, and requires strict accuracy, interest is not strong.But working cla language and complement each other, everyone needs to work or face, so it becomes the survival and development languages, no one is indispensable.Foreign busine English as a standardization of the criteria for selecting staff in non-English-speaking countries, becoming into international busine thoroughfare.1.6 Means to promote busine

Many companies at the time of entering the international market, advertising is their only representative.Succeful advertisement for enterprises to establish a good image, lay the Foundation for market development.Advertising in the expected location for enterprise product in the target market, is the most effective means to contact potential customers.Many businees use English advertisements, to pa information to the world.Ads as an application of English language, it has its own unique language style and characteristics.Unique beautiful advertising English words, syntactic concise and rich content, rhetoric is very dynamic, thought provoking.2 English and Busine EnglishLanguage exists in a certain language environment.Different language environments actually represent different areas of communication and social fields.Therefore, the language also exists in different areas.At the same time, exist in different areas of language in communication and linguistic styles vary, we considered this different register on the different.Register of the so-called, refers to the language of the community in the verbal communication of certain scenes(particularly areas of working life)used with group characteristics and scene characteristic language.A register of language in the language community can reflect the

profeional characteristic of this area.As a busine language for busine information carriers, is evolved as the origin and development of busine registers, which are variations of languages in the areas of busine.We are here referred to as busine register.Busine register has a very strong busine characteristics.Register of a language into the busine proce, the language and register are struggling to maintain their characteristics.Busine English correspondence is a form of writing in the busine register.Busine register is a language into busine in the formation of language variants in the field.In this register, there are many different languages, including Japanese, English, and so on.Also, there will be busine Japanese, busine English, and so on.In international busine, buyers and sellers through the English international language Exchange.After entering the busine world, more and more under the influence of busine register in English, in the busine register has gradually formed a unique busine English.Busine English is different from people in their daily life as seen in English, it contains a lot about busine in the language of the element.Many of those who know English but lack of busine knowledge may not be able to understand material aspects of busine English, including in terms of listening, speaking, reading and writing.Listening, speaking, reading, writing, and other aspects of busine English contain belong to the busine register, reflecting busine cla features.With the rapid development of international trade, growing international busine activities, busine language use has become even more frequent, especially busine English.As far as the international busine, buyers and sellers in different countries, from very far away, not many opportunities for face-to-face talks, of course, face to face negotiation costs are extremely high.Therefore, the international busine mainly through letters, telegrams and other means.4Characteristics of busine English correspondence in busine register

4.1 Frequent busine terms basically is the busine aspects of busine English correspondence, it appears in the language of a lot of busine terms.Busine terms of use will make the language more concise and more save time and thus more efficient.One reader to fully understand an article busine English correspondence, knows only the literal meaning of each word or the whole article is not enough, he needs to understand busine terms that appear in the article.Many busine terms that occur in busine English correspondence, such as FOB(Free On Board)is the price terms, saying “FOB”;D/P(Documents against Payment)is a method of payment, means “payment”;TPND(Theft pilferage and Non-Delivery)is a transport insurance terms, saying “steal pilferage risks”;B/L(Bill of Lading)is a transport documents, bills of lading;FAQ(Fair Average Quality)is a quality representation, represents a fair average quality.Frequently used busine terms are typical characteristics of busine English problem.The term also reflects the style of busine features.The busine terms concisely listed above, meaning-rich, easy to use.These words relate to a number of related knowledge.Many words in their busine, a member of the social groups to realize the inherent in its real meaning, not to mention the contains these words and sentences.4.2 Language simplicityConcisene in busine, time is money.Therefore, in the busine register, all members must comply with the eential requirements, that is the language simple, avoiding long-winded.Course in simple language when expreion must also pay attention to the full.In the languages of the Organization to enable readers to quickly know the author wanted to expre meaning.Busine English correspondence tend to be short, virtually no nonsense.: Ands the expreion expreion of simple means to Please don't hesitate tell us--------Please tell

usDuring the year a of 2004-----------------During 2004Will you be good enough-----------------PleaseCome to decision------------------------DecideFor the price of USD 600---------------For USD 600Due to the fact that-----------------------Because such as the above examples abound in busine English correspondence.This allows authors to quickly and clear expreion of their ideas, thereby enhancing the productivity of both parties.If at the time of busine English correspondence, writes in the La long-winded, you may not even see the recipient's interest and patience to look at.4.3 Note that the principles of politene in busine English correspondence should pay attention to the principles of politene, courtesy of the Department said the expreion is not only polite, but also take the initiative to understand each other [3].Light with a simple polite expreions such as “Please”, “Your esteemed firm”, etc.is not enough.Busine English Correspondence of the recipient is the writer's customers, or customers.Most of the recipient and write in different countries, each to the other main impreion is that the text from the letter reflected.In the letter to new customers when it is more important, because the letter is to give each other the first impreion.Courtesy letter should be noted that the principle of

4.4 Considerate toward each other, and that is sympathetic to take into account each other's needs, aspirations and feelings, and take the initiative, such as station on the other side's point of view, for each other.In the busine sector, through busine English letters or telegrams, contact with the customer equally streed that “the customer is God,” and “ ” for God's sake.Busine Communications is the receipt of the letter from customers who wrote a letter.Therefore, to avoid when writing(We Attitude), always(You Attitude)attitude toward each other, always put the recipient in mind, can stand in each other's point of view taking into account each other's wishes and feelings.Compare for example is as follows: “We Attitude”(1)We allow you a 3%discount for cash pay-ment.(If cash, our 97 percent)(2)We are pleased to announce that…………(We are pleased to announce that)" You Attitude”(1)You will earn a 3% discount if you pay bycash.(When you pay cash, you can hit 97 percent).(2)You will be pleased to know that…………(You will be happy to learn that up)By comparison between two sentences above easily tell the differences and effects.Looked from the entire sentence that, the first group of sentence are many is emphasized letter writer, are one kind “We Attitude” manner;The second group of sentence has used “You Attitude” in the manner, more emphasis opposite party, takes with to respect opposite party.Looked from the word usage that, “allow” and “announce” appears too stiffly, in the expreion is not very polite;But in the second sentence “earn” and “bepleased to know”, the word usage was appropriate, forgives opposite party desire and the feeling, accepted easily for opposite party, also easily made the good impreion to opposite party.Therefore, when writing, must pay attention to the pardon opposite party, not only this may manifest the write friendly manner, also can give later service to bring a bigger convenience.Conclusion

Register of Commerce is the concrete expreion in the language in the area of busine.English use of generalized makes most international companies have chosen it as a marketing weapon, the organic combination of both English and international trade or busine English.Global economic integration is being further deepen, commercial activity was increasing, and increasingly close busine contacts, as fire international trade busine such as tea, challenges and new era-specific friction ensue.Application of improving busine English in international

trade, in large part will bring to companies or corporations to maximize efficiency.References:

[1] Dai qingxia.An introduction to Sociolinguistics [m].Beijing: commercial pre, 2004.[2] Guo Xi.Chinese Sociolinguistics [m].Hangzhou: Zhejiang University Pre, 2004.[3] Xu Meirong.Foreign trade English correspondence [m].Beijing: the University Pre, 2002.