商务英语考试名词解释_商务英语名词解释

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Explanation

(1)Brand:is a product, service, or concept that is publicly distinguished from other products,services, or concepts so that it can be easily communicated and usually marketed.(2)Protection: the deliberate use or encouragement of restrictions on imports to enable relatively

inefficient domestic producers to compete succefully with foreign producers.(3)Corporate culture

-It represents a common perception held by the organization’s members.It communicates how people in an organization should behave, by establishing a value system conveyed throughrites, myths, legends, and actions.(4)Quota: a restriction on the quantity of imports of a particular product that a county impose.(5)Free trade: trade between nations without protective customs tariff

(6)Marketing– the competitive proce by which goods and services are offered for consumption

at a profit.It’s about building a reputation and making sales for cash and profits in particular markets.(7)Promotion is the combination of methods to generate public awarene, identity, confidence,desire and conviction in a product and usage by the general public.(8)Enterprise ethics refers to the enterprise in the specific social economic organization, relying

on public opinion, traditions and inner conviction to maintain, with good and evil evaluation standard on moral principles, ethics and moral activities combined.(9)Advertising : the action of calling something to the attention of the public especially by paid

announcements.(10)Money

English writing

Increased dramatically since

In 1987 the export figures stood at 400 million Finnish markkaa.There was a sharp increase between 1987 and 1989 when figures reached over 800 million.This was followed by a sharp decrease between 1989 and 1990 when Finnish paper exports to Japan dropped to 400 million.There was a slight rise between 1990 and 1991 when exports hit the 450 million mark but they fell again to 400 million in 1992.Between 1992 and 1995 there was a dramatic rise and exports of paper to Japan reached a peak of 1,300 million in 1995, before falling again to under 1,000 million in 1997.