国际商务英语_国际商务英语教程

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Course: International Busine Spring, 2011

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Case Analysis: Chapter 3, p.52

I.Introduction

Wal—Market is the world largest retailer.It was founded by American retail legend Mr.Sam Walton in Arkansas in 1962.Over forty years later, it has become the world’s largest private employer and retailer, on the top of the Fortune 500 list and has been among the most valuable brands for many years.II.Summary of Key Facts

Slow growth domestically, Wal-Mart entered Mexico in early 1990s with a Mexican partner.Shopping habits were different in Mexico: fresh produce;didn’t buy in large volumes.Wal-Mart adjusted its strategy to meet the local conditions, and became very succeful.Next it expanded into Britain, Germany, and South Korea.Consumers there had a preference for higher quality merchandise, and were not attracted to its discount strategy.It pulled out of Germany and South Korea in 2006.Recently, Wal-Mart began to expand in China.Chinese were bargain-hunters and open to the low-price strategy.But it also had to adapt its merchandising and operations strategy to mesh with Chinese culture.III.Analysis of Key Iues

Know what is meant by the culture of a society.Identify the forces that lead to differences in social culture, and the busine and economic implications of differences in culture.Understand how differences in social culture influence values in the workplace.Appreciate the economic and busine implications of cultural change.IV.Implications

From the this case we candiscovery ,international busine is differentfrom domestic busine because countries are different.We can find that busine succe in a variety of country requirescro-culture literacy