英文市场营销案例Warren Buffett_市场营销案例英文版

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Warren Buffett

Warren Buffett(born August 30,1930)is a US investor, busineman, and philanthropist.He is one of the most succeful investors in history, the largest shareholder and C.E.O.of Berkshire Hathaway, and in 2008 was ranked by Forbes as the richest person in the world with an estimated net worth of approximately $62 billion.Buffett is often called the “Oracle of Omaha” or the “Sage of Omaha” and is noted for his adherence to the value investing philosophy and for his personal frugality despite his immense wealth.Despite his overall frugality, he flies in a corporate jet named the Indefensible.Buffett is also a notable philanthropist, having pledged to give away 85 percent of his fortune to the Gates Foundation.He also serves as a member of the board of trustees at Grinnell College.In 1999, Buffett was named the top money manager of the twentieth century in a survey by the Carson Group, ahead of Peter Lynch and John Templeton.In 2007, he was listed among Time’s 100 Most Influential People in the world.He worked at his grandfather’s grocery store.In 1943, Buffett filed his first income tax return, deducting his bicycle and watch as a work expense for $35 for his work as newspaper delivery boy.After his father was elected to Congre, Buffett was educated at Woodrow Wilson High School, Washington, D.C.In 1945, in his freshman year of high school, Buffett and a friend spent $25 to purchase a used pinball machine, which they placed in a barber shop.Within months, they owned three machines in different locations.Buffett first enrolled at The Wharton School, University of Pennsylvania,(1947-49)where he joined the Alpha Sigma Phi Fraternity.In 1950, he transferred to the University of Nebraska where he received a B.S.in Economics.Buffett then enrolled at Columbia Busine School after learning that Benjamin Graham,(the author of The Intelligent Investor),and David Dodd, two well-known securities analysts, taught there.He then received a M.S.in Economics from Columbia University in 1951.In Buffett’s own words: I’m 15 percent Fisher and 85 percent Benjamin Graham.The basic ideas of investing are to look at stocks as busine, use the market’s fluctuations to your advantage, and seek a margin of safety.That’s what Ben Graham taught us.A hundred years from now they will still be the cornerstones of investing.At only six years old, Buffett purchased 6-packs of Coca Cola from his grandfather’s grocery store for twenty five cents and resold

each of the bottles for a nickel, pocketing a five cent profit.While other children his age were playing hopscotch and jacks, Warren was making money.Five years later, Buffett took his step into the world of high finance.At eleven years old, he purchased three shares of Cities Service Preferred at $38 per share for both himself and his older sister, Doris.Shortly after buying the stock, it fell to just over $27 per share.A frightened but resilient Warren held his shares until they rebounded to $40.He promptly sold them a mistake he would soon come to regret.Cities Service shot up to $200.The experience taught him one of the basic leons of investing: patience is a virtue.By the late’70s, his reputation had grown to the point that the rumor Warren Buffett was buying a stock was enough to shoot its price up 10%.The irony was that Warren Buffett never sold a single share of his company, meaning his entire available cash was the $50000 salary he received.During this time, he made a comment to a broker, “Everything I got is tied up in Berkshire.I’d like a few nickels outside.”