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How to make profits

Chairman: Good afternoon, everybody.Shall we get start?(yes)

This meeting, we are going to talk over how to increase our company’s profit in five years.First , I’d like to introduce our firm’s situation at present.As the reports by market manager show, we are not the only company soling this kind of products.So we may face a quite challenging market in the future.Second, as a foreign company, we may have no confidence in catching the consumption habits of American.So, in order to increase the profits, have you got any ideas?

I think we should identify our market strategy first.A: In my opinion , we should cut out our price by 10％.At the beginning, we might only makes a small profit or even lose money.When customers accept our products, then we could raise our price gradually.In other words, our marketing strategy should be to make small profits but quick returns.B: I do not agree with you there, I do not think it is a good idea to reduce our price by 10％, and yes, I admit, in the short term we might hold a large market share at this price, but it is not good for devolvement of this product in the long term.In order to open the international market, it is more important to improve our product quality and create brand than to reduce price.On the contrary, I think we should raise the price with the improvement of quality and brand..Chairman: Could we have your comments?

C: First of all, I think we should launch a new advertising and let more people know about our products, for example, we can invite famous people as our spoken man.Besides, we must improve after-sales services and we can also opening more our own shops in some big cities.That is means we must raise our product price.D: To improve the quality, we should promote some parts.First of all, the choose of material must be serious.Then, we should be attention to the train of staff technology.And the last is bringing in the latest product lines.C: I take your point, on the other hand, In order to get more profit.We should reduce the internal costs.Such as,reducing spending in each department.and cutting off staffs.Anyway , we can also set new green rules in offices.Chairman: considering all of your points, we should hold the high-end market.First, we need to improve our products’ quality.Second, it’s neceary to do further advertising and promotion.Third, we should raise the price properly.And it’s a good idea to open our stores in some big cities.Besides, we should try to reduce the company internal cost.Are we all agreed?(yes)

Ok, Next meeting we’re going to talk about these items in detail.Would you please draft a proposal based on the minutes of this meeting and give it to me next day.