Price War_war3战术

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From mid August this year, three Electricity Purchasers started a price war in China market.At first, JingDong Mail started this war by anouncing their product are cheaper than any other mail by more than 10% to attract customers.After that, Suning Appliance andGome started to join in the trend.On first September, National Development and Reform Commiion decided to look into this price war by sending three invenstigation teams.They suspected these three mails cheating customers by cutting dowm the price of their products and iniciate irregular competition.Things turned to be true.On September 25th, National Development and Reform Commiion comfirmed that the price war was just a farce.It not noly wasted customers'time but their efforts to buy what they thought of real bargain.Atually, they did not get any benefit from it for most products' selling price are still higher than their real price even though they had been cut dowm.For exampel,they shop price the product 200 yuan.And then sell it at discount at 100 yuan.Atually, without this price war, the price maybe just is 80 yuan.For those kown anything about the insider information, they probalibly buy the product.However, the customer doesn’t get any benefit but suffer a lo.Here are some of their marketing tools.1.They rose the price at first.And than, they droped the price dowm, which made peopel think the product cheaper.2.They cheated customers by telling people the special models of some products are out of stock, which force some people who were interested in the product to buy them.3.Their products divided into many kind of models.And then they cheated people by fixing diferent price.However, in fact, the products had the same function and performance.They didn't have much diferrence maybe except their apearances.Even though their plots has been exposed in public, it seems that the three mails did not feel any shamed of it.Only JingDong Mail made apologe in their blog to customers only involving several milliom fans.However, Suning Appliance and Gome's apologies showed nothing about their guilt of it.From this iue, we kown that some enterprise operators in China only pay attention to the maximization of interests, deviate from the good faith, the enterprise itself and their responsibility for public.After this price war,maybe many customers' account did not overdraw, the three mails' busine reputation has overdrawed.Busine integrity is a majoy quality of a company.Without it,how can a company exist in this free market economy?

In the future, how to win back customers' truth will be the bigest problem for them to solve.