科技翻译1_科技翻译第一
科技翻译1由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“科技翻译第一”。
Abstract
From the beginning of the 1980s, mobile communications have experienced the three generations of core technology evolution: the first generation is the simulative cellular mobile communication system which represented by AMPS(Advanced Mobile Phone System)and TACS(Total Acce Communication System);The second generation is the digital system cellular mobile communication system which represented by GSM(Global System for Mobile Communications)and CDMA(Code Division Multiple Acce);And the third generation mobile communication system, 3G(3rd Generation), is the new generation of broadband multimedia cellular system which symbolized broadband CDMA.3G In addition to providing traditional voice communications, Internet acce can provide real-time operational and multimedia operations, 3G era will mankind in achieving the desired goals of personal communications path marked a solid step forward.Since 1987 Guangdong province has built the first national TACS system and put it in market, China mobile communications market develop vigorously.By the end of 2005, the mobile user has reached 3.88 billion, accounting for global mobile users of 18.5 percent.The second generation mobile communication system represented by GSM has achieved a great succe.However, with the development of technology of mobile communication and the need of human to move in high-speed data, 3G mobile communication has become the direction of development.The 3G first went into market in Japan, rapid development.Up to the end of October 2005, 3G’s globaluser has exceeded 0.207 billion, China is expected to iue 3G licenses in 2006 or in the first half of 2007, then 3G network commences on full scale.3G for the operators in the telecommunications, the chances and challenges coexists;the Ministry of Information Industry hope to regulate industrial structure, improve operation efficiency, avoid vicious competition, maintain the stability of the market order by iuing 3G licenses, and with its own intellectual property of the national standard of TD-SCDMA promoting national industry development.The 3G licenses iued, will have a potent effect on China mobile communication industry environment, making it step into a strategic turning point.Fujian mobile corporation as a busine leader in the mobile communications market in Fujian province, will continue to play an important role in the 3G mobile market in Fujian province.Discuing the development strategy of 3G mobile has important realistic significance.This paper based on the general proce of strategic management, with strategic analysitrategic implementation-strategic control as the clue, and use the relevant theories in strategic management, such as the SWOT analysis, five-forces model, the value chain analysis, core competition powers, McKinsey’7S model, the enterprise’s organizational elements are made up of strategy, structure, systems, style, staff, Shared values and skills.Fujian Mobile in the development proce, should be fully taken into account these seven aspects, cooperate with each other, mutual coordination, in order to achieve consistency and balance.The paper the implementation of 3G mobile development strategies Fujian four key factors: staff, systems, skills, and Shared values, and analyzes its key measures should be taken.In terms of staff, we should improve the human resource management system, attracting excellent talents 3G;In systems, through the recycling proce to achieve efficient operation;In skills, through technical innovation and management innovation, continuous improvement of enterprise performance;In the common values, outstanding enterprise culture should be the shaped.Finally, due to environment changes and other factors which may cause strategy failure, Fujian mobile company should take precautions and do a good job of forecasting and analysis, and to develop appropriate responses, a strategy to control., a strong opponent of a major analysis of competitive practices and resist change may have a significant impact on the environment and the challenges faced by the Fujian Mobile counter measures.In the future fierce market competition of Fujian 3G mobile, Fujian mobile company will face a great challenge.But if only Fujian mobile keeps its own direction, takes the customers as the center, strengthens the enterprise strategic management, promotes enterprise's strategy implementation, and enhances enterprise’s core competition powers, and then will put itself in an invincible position in the market, becoming the creator of excellent quality.Keywords: Fujian mobile communication, mobile communication, 3G, development strategy, strategic management.
