英语应用写作_大学英语应用写作
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1.what do we mean by busine English writing ?please make a brief definition.It is the use of English language to save costs and make profits in the proce of doing busine.2.what is the real intention of doing busine writing ?state your reasons.the real intention of doing busine writing is to exchange information between writers and readers.reason :neceity of doing busine;promoting good relations;increasing company sales and profits.3.what is supposed to be a succeful or effective busine writing ?and how to achieve this goal ?
(1)a succeful busine writing can communicate information which is unknown and largely new to their readers effectively and efficiently.(2)clarity ,correctne ,consideration ,concisene.4.how to show your consideration in busine writing ?there two techniques ,what are they ?include details and examples in your explanation.considerations :readers' needs ,desires ,problems ,emotions ,circumstances ,probable reactions to the writing.techniques :（1）put you-attitude in front of we-attitude.example :you earn 2% discount when you pay cash.we allow 2% discount for cash payment.（2）tactful way to blame your readers to soften their resistance.example :I understand your letter correctly.Your letter is not clear at all.5.what is the real self-introduction used in busine letters ?what do we mean by pleasantries ?include examples in your explanation.(1)Self-introduction is used to introduce yourself to the person who don’t know you and whom you don’t know.examples :I am John ,manager of the company.(2)pleasantries are used to please your reader.examples :I am looking forward to hearing from you.6.in what kind of situation will you use persuasion in busine writing ? when you request more than twice but there is no response.7.what is the importance of letter form in busine writing ?
it gives the reader first impreion.8.when you are writing a date line for your letter ,what should you say attention to ?what is its placement in a busine letter ?
Different regions have different forms.America :month ,day ,year;English :day ,month ,year;China :year ,month ,day.moth should be written in letters and in full.placement :two lines under the letterhead and to the left of the line.9.in what situation will you start your letter by addreing your reader as dear sir or madam ?
when you don't know the reader's name and gender.10.in what situation will you addre your reader as dear sir or simply sir ? when you are upset or angry with the reader.11.in what situation will you addre your reader with his/her name ?
when you know the reader well enough.12.in what situation will you addre your reader as to whom it may concern ?example should be provided.when you don't know exactly who is going to receive your letter.example :sales letter ,when an insurance salesperson wants to offer insurance policies to as many people as poible at the company you are writing to.13.what are the three paragraphs contained in the body of a busine letter ?what is the rule of writing a letter body ?
（1）an introduction or an acknowledgement of the precious correspondence if any.（2）give information.（3）expre a hope or refer to further action either by the writer or reader.rule :single spacing in one paragraph and double spacing between paragraphs.14.how shall the style of complimentary close match that of saluation ?example should be provided.complimentary close should be carefully chosen to agree with the saluation in tone and manner.example :（1）formal :saluation（Dear Sir or Madam）,complimentary close（Yours faithfully）;semiformal :saluation（Dear Mr.White）,complimentary close（Yours sincerely）;informal :saluation（Dear Tom）,complimentary close（Best wishes）.15.a signature is not just a line ,what is it ?
handwritten signature is a symbol of money or power.16.what is the placement of the signature in busine letters ?
two lines under the complimentary close and to the left of the line.17.why shall we have optional parts in writing a busine letter ?what optional parts are usually contained in a busine letter ?
because sometimes we need to send a letter to a specific person under a specific situation.six parts :the attention line ,heading ,the postscript ,the reference initials ,the enclosure notation ,the copy notation.18.When will you add an attention line?
When you just know the reader”s position but do not know hisor her name
19.When will you use the reference in the initials
When the letter is not written or typed by yourself
20.How to write enclosure notation? what do we mean by”Encl：as”? Enc(I): X;Encls: X Enclosure(s)(x).“Encl: as” means as stated
21.Appearance of a block style and a modified block style
A block style :all its lines from the date line begins at the left margin
a modified block style: all its parts begin at the left margin except the date line,complimentary close and signature.the dateline begins at the center line； the complimentary and a signature are placed in the middle
22.The feature and the advantages of a simplified style
abides by the same rules and a block style
(1)Save writer”s time(2)emphasize contents over complimentary aspects of the letter
23.The disadvantage of a modified block style
Most difficult than block style
24.Two kinds of punctuation styles in busine writing
(1)The mixed punctuation(2)Open punctuation
25.The neceity and importance of establishing busine relations
in international trade, if you want to maintain or expand your busine scope, we should find more busine companies and establish busine relations with them
26.How to establish busine relations?
(1)Communications in letters(2)attend all kinds of commodities fairs(3)go to exemption held at home and abroad.(4)mutual visits by trade groups and delegations
27.How to obtain information about a new client
(1)periodicals(2)advertisements.(3)market investigations(4)self introduction by merchants themselves
28.What are the main parts included in the letter concerning establishing busine relations ?
(1)how you get the company's information(2)Why you are writing to him
(3)Introduction of your busine scope(4)hope for the future relations
29.How do you define a sales letter?
at regular intervals, companies might mail letters to their customers or poible buyers to recommend all promote sales of them product or services
30.What is the nature of a sales letter
It is a persuasive writing, which indirectly approach products or services and overcome customers aistance.Make the letter convincing and persuade the readers to accept writer’s request and spend money and time
31.How to overcome reader’s resistance to your request?
Convince the readers that the things they will gain are more valuable than the time or money being spent
32.why is it neceary to serve reader’s needs?
Only when you serve reader’s needs like health comfort etc.can you create reader” interest.33．What is generally contained in most sales letters?
AIDS(1)to arouse reader’s attention(2)to create interest(3)to inspire the customer’s desire(4)To encourage action
34.what is the difference between feature and benefit of a product?
(1)feature is what your product or service really have(2)benifit is what the buyer can gain from the product or service(3)benifit is the outcome of the feature
35.how to define a memo?
It is used to remind of or draw someone’s attention to certain matters wihin a company.36.The major difference between memos and busine letters?
Written communication within a company.Written communication between companies being omitted.Emphasizing the format and complimentary aspects.The least formal,the most formal.Handwritten or typedtyped
37.The structure of a memo.(1)”meno”act top center.(2)“to”the name of the recipient, “from”the name of the sender.“subject”the topic;Date.(3).”body’memo meages.4.”Signature”which is not eential.38.How to write a subject heading for a memo?
Two ways:(1).descriptive,summarize the general topic of the
memo.(2).information,help the readers know the memo’s purpose and more specific.e.g.“Vacation Time”(descriptive);“New Vacation Time Request Polrey” The former looks like a good news,but vacation time won’t be granted unle first requested in writing ,so the letter is more specific.39.How to close memo in an effective way?
(1)tell the reader the benefit he or she can get from the actions(2).Make actions easier and more specific.(3).Write in a polite way.40.What is the neceity and importance for doing report-writing?
(1)Busine report is a kind of skillful communication which can help to achieve busine goals in more complex, unpredictable and interdependent 6 environment.(2).Make meages orderly and objective,aist in decision-making and problem solving.41.How do you define a busine report?
A report is a detailed amount of a particular matter, is used to communicate information from one person to another.It can be described as a formal statement of the result of an investigation.42.What is the function of a busine report?
1.to provide information.2.to analyze collected data and then supply conclusions and recommendations if requested.43.Before writing,what should be done to prepare for the report?
(1)Determining the scope of the report.(2).Conducting Research.(3).Analyzing data.(4).Dancing conclusion and making recommendations.44.The difference between a conclusion and a recommendation.(1)Conclusion based on the information while recommendations based on the analysts and conclusion.(2).Conclusion offer an opinion or interpretation what the facts mean while recommendations suggest ways to solve the problem.45.What are the eential parts in a long formal report?
Title page:letter of transmittal;contents page and list of diagrams and Tables;text of report;supplementary parts.46.How do you understand the background and purpose of a busine report?
(1)History factors leading to the report.(2).What you are going to achieve.47.What should be noticed when you are making a data analysis for your busine report?
(1)find out relations among data.(2).look at data from different angles and perspectives.48.What should be well prepared during job hunting?
(1)job application letters.(2).resume(3).interview
49.What is a job application letter or a cover letter?
It is a short and introductory busine letter written for the purpose of getting a job.50.What is the correct form of an application letter?
A formal letter should at least included 7 parts, that is letterhead,dataline,inside addre,salvation,body,complimentary close and signature.All the parts should be arranged in modified block style since an application letter is a persuasive writing.51.What should be a job application letter’s main points?
A job application letter should state the writing purpose clearly,show your best qualification and ask for an interview.It is better to mention your understanding of the target company and position.52.How to show your qualification in job application letter?
Write your qualification match and be related to the employer’s requirements.Show you are right for the job and what benefits this firm can get from you.53.What are usually included in the closing part of a job application letter?
(1)inquire the chance of an interview(2).supply the contact information.(3).mention any items you are enclosing.(4).expre willingne to ofter any further information.
