美国银行的客户调查问卷_银行客户调查问卷

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Hawaii National Bank

Questionnaire

Interviewer:Day/time:

The Hawaii National Bank is continually seeking to improve the standard of its products and services.To help them do this we are seeking the views of busine owners in China Town.We would be grateful if you could spend 4 or 5 minutes answering some questions.Which description fits you most when you are comparing different banks’ products？

1.Price is the most important thing

2.I could accept paying more in order to get better service

3.It is convenient for me to choose this bank and I do not want to spend too much

time on banking iues

4.I trust the bank or the staff

Which kind of promotion attracts you most for opening busine checking account?

1.Discount price of “Merchant Visa” for certain time period

2.Free safe deposit box

3.Lower or free service fees

4.Free night depository

5.Package products, offer special loan interest rate or deposit interest rate

You have current busine checking account in __________________________________(the name of the bank)

Why did you choose your current bank?

□Higher interest rate in saving account or certificate of deposit

□No monthly fee for checking account

1/3

□Free checks□Convenient location

□Free safe deposit box

□Free gift

Have you needed financing recently?

□ Yes□No

Why did you need financing?

□To purchase house□To buy equipment to expand busine

□Need busine cashflow□For children’s education

□Other__________________________________

What factors are important to you when you choose a bank for loan needs?

□Aistance with required paperworks□Fast proceing

□ Low loan interest rate□ Good experience from this bank previously

What are your impreions of banks in China town? You could think of your response to products, service, image aspects, etc.1.Hawaii National Bank:□Low merchant service fee□ Other____________

2.First Hawaii Bank:

3.American Savings Bank:

4.The Bank of Hawaii:

5.Central Pacific Bank:

6.HomeStreet Bank:

What do you like about Hawaii National Bank?(product, service, others)

1.2.3.In what ways does the Hawaii National Bank need to improve?(product, service, others)

1.2.3.For potential customers

Why you did not choose Hawaii National Bank in the past?

1.Other banks’ products were better

2.Did not know the Hawaii National Bank at that time

3.Other banks were more convenient