专业英语试卷B答案_04级专业英语试卷b

专业英语试卷B答案由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“04级专业英语试卷b”。

专业英语试卷B答案

I.1.混合经济

2.有限责任公司 3.经济萧条 4.经济危机 5.社会福利 6.法律制度7.自然资源

8.机会成本

9.首席执行官 10.资源配置 II(I)1.One meaning of marketing conjures up the term selling, influencing, persuading.The other meaning of marketing is the concept of sensitivity serving and satisfying human needs.2.All organizations must develop appropriate products to serve their consuming groups and must use modern tools of communication to reach their consuming publics.3.To develop custom loyalties and satisfaction.4.It involves product development, pricing, distribution, and communication;and in the more progreive firms, continuous attention to the changing needs of customers and the development of new products, with product modifications and services to meet these needs.5.Serving and satisfying human needs(II)1.Managers are to get things done by and through others, while other members of an organization are to get things done by themselves.2.These functions include planning, organizing, motivating and controlling.3.In fact, each function has its champions and the mix of the functions will vary from task to task.A wise manager will implement each of the functions in whatever ways will best accomplish the goals of the organization.4.Since all managers work with people, motivating others is an extremely complex proce.III ① 它包括产品开发、定价、推销和产品信息交流；在那些观念较新的企业里，营销还包括关注客户需求的不断变化、不断开发新产品，并且不断改进产品、改进服务，以满足客户的需求。②这种营销概念认为，在供应极大丰富的年代，所有商业公司面临的问题是培养客户对产品的忠诚和提高客户的满意度，而这个问题的关键是把注意力集中在客户的需求上。

③所有的机构必须开发对路的产品以满足其消费群体的需求，而且必须运用现代交流工具与其消费群体沟通。商业或非商业机构的管理者面临的选择不是要不要宣传推销的问题，因为没有任何一家公司或企业可以避开营销。他们面临的选择是做的好坏的问题。

④说的更具体一些，一位管理人员如何安排别人把事情做好呢？要回答这个问题，我们需要了解管理工作的职能。这些职能包括计划、组织、动员和检查。

⑤人们常常提出这样的问题：哪一项管理职能最重要？其实，每一项职能都有其重要的作用，任务不同，各种职能综合程度也不同。一位聪明的管理人员为了最出色地实现本单位的目标会灵活地运用各种管理职能。