商务英语阅读试题_商务英语试卷试题
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商务英语阅读试题
Part I Multiple choice(20 points)Complete the sentences by choosing from the words below each sentence 1.Technical skills
performing specialized tasks within the organization.a.are aociated with
b.differ from
c.are similar to 2.Corporate culture is the shared experiences, stories, beliefs, and norms
.which creates a company that characterize a company whose company has got 3.If a company is to get the most out of its workers, it must
those workers.a.develop
b.select
c.promote 4.In theory, a company’s auditors are appointed independently by its shareholders, to whom they report.“Whom” represents
.a.auditors
b.accountants
c.shareholders 5.Over-capacity in the car busine leads to a series of joint agreements and mergers between
.car companies joints ventures capacity level 6.Ford intended to
Volvos and hoped to use Volvo’s technology to develop new cars.a.share
b.focus
c.distribute 7.The principles in the Organizational Chaos Model can also be used to
the company’s competition.a.introduce
b.overcome
c.understand
8.As a senior student, you are supposed to know better than just
until the examination time.a.fooled around
b.to fool around
c.having fooled around
9.Transnational companies will
in China.a.continue locating
b.continues to locate
c.continue to locate E-busine is about transforming busine proce and _______ them with Internet technologies.a.integrates
b.integrating
c.to integrate
11.Other companies use Web technology to ______ busine electronically at the wholesale or retail level.a.support
b.exchange
c.transact
12.The funds needed to operate an enterprise are refereed to as
.a.labour
b.capital
c.resources 13.They also want to integrate these systems _______ the rest of their busine proce.a.with
b.and
c.for
14.Accounting firms frequently _________ their audit clients.buy management skills from sell consulting services to provide audit aignment for 15.I went to buy a new tie to _______ this brown suit.a.go into
b.go with
c.go after
16.The secretary entered with a pencil and paper, and _________ every word the manager said.a.made for
b.took up
c.took down 17.The financing of international trade is more complex than that of domestic trade.‘That’ here means
.a.financing
b.international trade
c.domestic trade 18.The proce of education, experience, more education, and then
is called a cyclical proce.a.le education
b.more experience
c.education and experience Hardly _______ the airport when he started for his destination.a.I had reached
b.had I reached
c.I reached
20.The climbers tried to find a new ______ to the top of the mountain.a.approach
b.route
c.entrance Part II Match(20 points)Section A Choose the correct word or words from the box to complete the paage:
the Industrial Revolution
customers’ needs
the marketing concept
production and selling the selling of goods
busine focus
Busine people focused on the production of goods from 21 until the early twentieth century, and on
from the 1920s to the 1950s.Marketing received little attention up to that point.After 1950, however, busine people recognized that their enterprises involved not only
but also the satisfaction of
.They began to implement
25, a busine philosophy that involves the entire busine organization in the dual proce of satisfying customer needs and achieving the organization’s goals.Section B Choose the correct word or words from the box to complete the following sentences
marketing concept
benefits moderation
discount labour force
26.China is now at the stage of development of building a well-off society and accelerating socialist
.27.Implementation of the
begins and ends with the information about customers.28.Selling something at a reduced price is called giving a
.29.Carrying out the busine of such a huge company requires
.30.Compensation programmes include wages and salaries, incentives, and
for workers.Part III Reading comprehension(40 points)Paage 1 What makes money valuable? Why is a piece of paper marked $ 10 worth more than one marked $1? You could say there is no reason.It’s true that a special kind of paper is used to make dollar bills, and they are pretty, but that’s not what makes them valuable.The real reason money is valuable is that everyone believes it is.Ancient economies had no paper money or coins.Some used barter----trading one thing for another.Others used all kinds of objects as money.Any object would do, as long as there was not an unlimited amount of it.Animals or metals were popular, and so were manufactured products like jewelry or weapons.Wealth in ancient Greece was measured in tools or cattle.This kind of money had two purposes.First, it was useful in itself.Tools and cattle can be used for farming.And second, it was a way to symbolize and measure value.A house, for example, would be valued at a certain number of tools or cattle.This greatly simplified trade.Other societies used money that was totally symbolic.For instance, American Indians used wampum, which is made from seashells.And until recently on the pacific island of Yap, people use large stone discs as money.In most places these types of money died out because more practical forms of money were invented.People started using precious metals, such as gold and silver, that were easier to carry around than tools or stones.And in the eighteenth century, paper money was introduced.At first people were suspicious of new currency, but they came to accept it because the government or bank iuing it would exchange an equal amount of gold for the paper.A $ 10 bill really was worth $ 10 for gold.But now, people are used to the idea that the government doesn’t have to back its money with gold.Everyone believes that a $ 10 bill is worth $10 and that is good enough.But if, for some reason, people ever lost faith in paper money, ten dollars wouldn’t be worth the paper it’s printed on.Questions 31-35 are based on paage 1 31.According to the writer the real reason money is valuable is that everyone believes
.a.money is valuable
b.gold is valuable c.money is gold
32.The writer of this selection mentioned animals, metals and manufactured products like jewelry or weapons because
.they were valuable they were used as money in ancient times people liked them 33.Paper money was invented
.to take the place of other types of money to be replaced by other types of money in the nineteenth century 34.At first people did not have trust in paper money because
.it was not worth much
the paper was not of good quality it looked like an ordinary piece of paper 35.People came to accept paper money when
.the government began to iue it the bank began to iue it they could exchange it for the same amount of gold Paage 2 Many private institutions of higher education around the country are in danger.Not all will be saved, and perhaps not all deserve to be saved.There are low-quality schools just as there are low-quality businees.We have no obligation to save them simply because they exist.But many thriving institutions that deserve to continue are threatened.They are doing a fine job educationally, but they are caught in a financial difficulty, with no way to reduce rising costs or increase revenues significantly.Raising tuition doesn’t bring in more revenue, for each time tuition goes up, the enrollment goes down, or the amount that must be given away in student aid goes up.Schools are bad businees, whether public or private, not usually because of bad management but because of the nature of the enterprise.They lose money on every customer, and they can go bankrupt either from too few students or too many students.Even a very good college is a very bad busine.It is such colleges, thriving but threatened, that I worry about.Low enrollment is not their chief problem.Even with full enrollments, they may go under.Efforts to save them, and preferably to keep them private, are a national neceity.There is no basis for arguing that private schools are bound to be better than public schools.There are abundant examples to the contrary.Anyone can name state universities and colleges that rank as the finest in the nation and the world.It is now inevitable that public institutions will be dominant, and therefore diversity is a national neceity.Diversity in the way we support schools tends to give us a healthy diversity in the forms of education.In an imperfect society such as ours, uniformity of education throughout the nation could be dangerous.In an imperfect society, diversity is a positive good.Eager supporters of public higher education know the importance of sustaining private higher education.Questions 36-40 are based on paage 2 36.In the paage, the author appeals to the public to support
.a.private higher education in general b.public higher education in general c.high-quality private universities and colleges 37.According to the paage, schools are bad businees because of
.a.the nature of school b.poor teachers c.bad management 38.What does the phrase “go under”(Par.2, sentence 3)probably mean? a.have low tuition b.get into difficulties c.do a bad job educationally 39.Which of the following statements is TRUE? a.There are many cases to indicate that private schools are superior to public schools.b.The author thinks diversity of education is preferable to uniformity of education.c.Each time tuition is raised, the enrollment goes up.40.In the author’s opinion, the way that can save private schools lies in
.a.full enrollment b.raising tuition c.national support Paage 3 A higher reading rate, with no lo of comprehension, will help you in other subjects as well as in English, and the general principles apply to any language.Naturally, you will not read every book at the same speed.You would expect to read a newspaper, for example, much more rapidly than a physics or economics textbook—but you can raise your average reading speed over the whole range of materials you wish to cover so that the percentage gained will be the same whatever kind of reading you are concerned with.The reading paages which follow are all of an average level of difficulty for your stage of instruction.They are all about five hundred words long.They are about topics of general interest which do not require a great deal of specialized knowledge.Thus they fall between the kind of reading you might find in your textbooks and the much le demanding kind you will find in a newspaper or light novel.If you read this kind of English, with understanding at, say, four hundred words per minute, you might skim through a newspaper at perhaps 650—700, while with a difficult textbook you might drop to two hundred or two hundred and fifty.Perhaps you would like to know what reading speeds are common among native English-speaking university students and how those speeds can be improved.Tests in Minnesota, U.S.A., for example, have shown that students without special training can read English of average difficulty, for example, Tolstoy’s War and Peace in translation, at speeds of between 240 and 250 words per minute with about seventy percent comprehension.Students in Minnesota claim that after twelve half-hour leons, the reading speed can be increased, with no lo of comprehension, to around five hundred words per minute.Questions 41-45 are based on paage 3 41.According to the paage, the purpose of effective reading with higher speed is most likely to help you a.only in your reading of a physics textbook.b.improve your understanding of an economics textbook.c.not only in your language study but also in other subjects.42.Which of the following does not describe the types of reading materials mentioned in the second paragraph ? a.Those beyond one’s reading comprehension.b.Those concerning with common knowledge.c.Those without the demand for specialized knowledge.43.The average untrained native speaker at the University of Minnesota reads at a.about three hundred words per minute.b.about two hundred and forty-five words per minute.c.about sixty words per minute.44.According to the paage, how fast can you expect to read after you have attended twelve half-hour leons in the University of Minnesota? a.You can increase your reading speed by three times.b.No real increase in reading speed can be achieved.c.You can double your reading speed.45.Where do you think the paage is taken from? a.The introduction to a book on fast reading.b.A local newspaper for young people.c.A school newspaper run by students.Paage 4 Cultural Wars
Films made in th United Stated have continued to sweep the globe.According to the list of 1998’s most succeful movies put together by Variety magazine, U.S.films took the top 39 places;Britain’s The Full Monty came in at number 40.As a consequence, British movie’s market share fell to 14 percent of the home market, while the respective figures for French filsm were 27 percent in France and 10 percent for German films in Germany.The European Union’s trade deficit with the United States in films and television is annually between $ 5 and $ 6 billion.Several of Hollywood’s most succeful movies have drawn from international resources.There men and a Baby was a remake of French comedy.Total Recall was made partly by French money, was directed by a Dutch man and starred an Austrian.The English Patient was directed by a Briton, shot in Italy, and starred French and British talent.The quest for new ideas and fresh talent has lead studios to develop subsidiaries in Europe: SONY’s bridge in London, Miramax in Berlin, and Warner Brothers both in Berlin and Paris.Questions 46-50 are based on paage 4 46.American films have continued to
the world.a.influence
b.win
c.challenge 47.British films share the 14 percent in its
in 1998.a.home market
b.American market
c.European market 48.German films have a ten percent share in
.a.France
b.British
c.German 49.Three Men and a Baby was a remake of French comedy.A “remake” means
.a.a copy
b.a reprint
c.reproduction 50.The English Patient was directed by a Briton, shot in Italy, and starred French and British talent.A Briton means
.a.a British
b.an Italian
c.a German Part IV Translation(20 points)Translate the following paages into Chinese Paage 1
China’s membership in the World Trade Organization creates the potential for impreive gains in economic efficiency.Indeed the gains are likely to be greater than those predicted in most published quantitative estimates, since those studies do not capture fully the likely effect of more foreign competition on domestic firms.No doubt many jobs will be lost in a few sectors.But prospects for generating employment are bountiful as China benefits from the phase-out of arrangements restricting world trade in apparel, and as Taiwan, Mexico, the EU, and other markets phase out and eliminate the WTO-inconsistent trade barriers they have maintained against a broad array of Chinese goods.Paage 2 The major advertising media are newspaper, magazines, direct mail, outdoor advertising, television, and radio.Newspapers account for the greatest part of advertising expenditure, with television running a fairly close second.Magazine advertising is perhaps the most prestigious, and direct mail is certainly the most selective medium.Radio and magazine advertising can also be quite selective, and radio is relatively inexpensive.
