英语作业_作业英语

英语作业由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“作业英语”。

English Rhetorical Devices Employed in the Teenager-targeted

Advertising

Abstract

Good employment of rhetorical devices in advertising can improve the enjoyment, effectivene and clarity of the advertisement, and be beneficial to the mental and psychological health of teenagers.Conversely, the abuse of them might be potentially harmful to the teenagers.Thus，it is of great neceity to regulate the language used in advertising.Taking teenager consumer psychological factors into account, this thesis aims to explore those rhetorical devices which may be appropriate to be applied to the teenager-targeted advertising,青少年广告中的英语修辞手法

中文摘要

合理地运用修辞手法，可以提高广告的娱乐性、有效性、明确性，并且有助于青少年的思想心理健康。反之，不合理地运用可能会给青少年带来潜在性的危害。因此，规范广告语言是非常必要的。因此，本文结合青少年心理态势，总结出适合运用于青少年广告中的修辞手法。