营销战略的制定与实施目录1_51目标市场营销战略

营销战略的制定与实施目录1由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“51目标市场营销战略”。

目录

一、市场营销战略的定义 ························································································ 1

二、市场营销战略的特征 ························································································ 1

三、市场营销战略的步骤 ························································································ 1

（一）分析市场机会······························································································ 1

（二）选择目标市场······························································································ 2

（三）确定市场营销策略······················································································ 2

（四）市场营销活动管理······················································································ 2

四、制定市场营销战略的条件及环境因素 ···························································· 3

（一）制定市场营销战略的条件·········································································· 3

（二）制定市场营销战略的内外环境·································································· 3

五、市场营销战略的制定和实施 ············································································ 3

（一）市场细分 ········································································································ 3

（二）目标市场的选定 ···························································································· 3

（三）市场营销组合 ································································································ 5

（四）实施计划 ········································································································ 6

六、知识经济时代的市场营销战略 ········································································ 6

（一）创新战略······································································································ 6

（二）人才战略······································································································ 7

（三）文化战略······································································································ 7

（四）形象战略······································································································ 8 结语 ························································································································ 8 参考文献 ···················································································································· 9