ipad2的SWOT分析_swot自我分析案例

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Strength：

1.Variety of input methods, Mobile performance, Keyboard and mouse are no longer limited to a fixed input, the way of operation is handwriting and touch, Therefore, whether standing or on the move operation always can be carried out

2.Full-screen touch.So, better human-computer interaction

3.Strong battery life，While ipad2 still a slim body, but no le battery life.4.Advantages of 3G Internet acce, iPad2 anytime, anywhere on the 3G network.Do not worry there is no WI-FI and Rom network problems.5.iPad is indeed a fun read for consumer products,And ipad2 provides a more powerful hardware configuration, allow consumers to experience more realistic and smoother entertainment applications.Weakne:

1.Eentially, iPad2 is just the big version of ipod touch.it will give consumers a kind of fatigue.2.Does not support multitasking.IOS operate system which as a strong operating platform does not support multitasking, it is embarraing for Apple

3.Battery can not be replace

4.Difficult to read under the sun

5.Flash memory capacity can not be upgraded

6.Non-wide screen, not suitable for wide-screen video playback

Opportunities:

1.Strong after-sales service system to provide a good ipad2 market space

2.ipad2 content can be updated in real time, comply with the expanded version of the traditional low-cost magazines, breaking new trends in the publishing cycle.3.ipad2 has a large storage capacity to facilitate a variety of audio and video data collection.Large screen also makes ipad2 easy to views all kinds have beendata collection.4.ipad2 convenient and fast data transfer and information exchange powerful form of advertising for the magazine to provide high-quality platform for rich

5.ipad2 large touch screen and convenient operationfor children and

the elderly population to the extension at both ends

6.Because Ipad popular in the world, more and more of the development team chose the ipad2 application development market and provide consumers with more a more powerful application.To stabilize the people's consumption concept ipad

2Threat:

1.Amazon Kindle e-book readers such as black and white screen

more suitable for a long time to read the text, and its easy operation and low prices will have an impact on sales ipad2

2.Phone book enhancements, with the constant upgrading of

mobile phones, phone features and hardware from strength to strength, weakening the competitivene of ipad2

3.Microsoft's Tablet PC operating system, price advantage, and

have a more vendor support.Based on IOS operate system products are some of Apple's own products, the situation of their products to many faces great sales preure.4.Book Store pirated download or an impact injury ipad2 a win-win model and magazines, manufacturers and magazines to break ipad2 cooperation to other tablet PC market, the impact ipad2 sales.5.Homemade manufacturers have introduced low prices, select number of similar tablets, although the hardware facilities of the cottage ipad2 no way to completely than with the real thing, but the low price will allow more consumers to experience the fun of tablet PCs, with sales of its ipad2 Powerful threat

Marketing objectives: a new sales model in the post-economic objectives is expected to reach: The total sales of 5,000 units, of which 16GB 1300

Taiwan 32GB 2000 units.64GB 1700 units.Gro profit: 11.4 million yuan, in the Tablet PC market, IPAD2 market share of 41%, almost equal to 49% ipad

S优势

1.输入方式多样，移动性能好平板电脑由于不再局限于键盘和鼠标的固定输入方式，可以采用手写和触摸的方式进行操作，因此无论是站立还是在移动中都可以进行操作。

2.全屏触摸，人机交互更好

3.电池续航能力强，虽然依然拥有轻薄的机身，但是电池续航毫不逊色。

4.3G上网优势，iPad走到哪里看到哪里，3G网络随心连。不用担心没有WI-FI而连不上网络的问题。

5.程序软件，iPad现在的确是一款用于娱乐的阅读的消费性产品了。而ipad2提供了更

强大的硬件配置，让消费者体验到更真实更流畅的娱乐体验。

w劣势：

1.本质上，iPad2依然是放大版iPod touch，会给消费者带来一种审美疲劳。

2.不支持多任务处理。强大的ios操作平台不支持多任务处理，实在让苹果难堪。