如家快捷酒店的英文介绍PPT_如家酒店集团英文介绍

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Home Inns Tra Cla

Daisy

Number16

Outline

1.The Background of Home Inns

2.The Glorious Achievements of Home Inns

3.The Management Ideas of Home Inns

3.1.Convenience

3.2.Warmth

3.3.Comfort

3.4.Value

4.Broad Prospects of Home Inns

4.1.Rapid Growth

4.2.Favorable Enviroment and Bright Future

5.Conclusion

Good morning,everyone.I’m Daisy.Number sixteen.Today I’d like to tell you about an famous franchise company, Home Inns.In my brief presentation we will begin by the background of Home Inns.Then I’ll give an overview about it’s glorious achievements.Further more, I’ll introduce it’s management ideals.And finally I’d like to talk about it’s prospect and some oppinions about it’s future development.If you have any questions, I’ll be happy to answer them at the end.1.The Background of Home Inns

So let’s look at the background Home Inns.Home Inns, a comprehensive hotel, based in Beijing, has started chain operation in June 2002.It created by Capital Travel Group—with the largest capital in China, and Xiecheng Travel Web—the biggest hotel distribtor in China investment management.Modest life, natural life(适度生活，自然自在）is the hotel’s theme.Using the experience of other econnomy hotel in European and American for reference, Home Inns provides the clean and warm hotel product ,including accommodation, dining and amusement, to all kinds coustomers,.2.The Glorious Achievements of Home Inns

Home Inns aims at building up the renowned brand of Chinese Econnomy Inns.Reviewing the pa, we can find that Home Inns’honnors were legion.Here I can show you some of them.In February, 2003.Home Inns was awarded the honourable title of Top 20 of Chinese Hotel Chain.（2002中国饭店业集团20强）

Also in July, 2004, Home Inns was the only one economy hotel to won the The Vanguard of Chinese National Brand of 2004 Hotel.(2004年中国饭店业民族品牌先锋)What’s more, in February, 2008, the trademark of Home Inns was elected the Chinese Wellknown Trademark.Home Inns make a great progre in 2010,.First of all, the occupancy rates in the fourth quarter reached 92.9%.Secondly, expiring on the end of December, Home Inns had over 900 chain hotels thoughout the country, covering more than 160 cities.Last but not the least, Home Inns gro 530 billion RMB(matched 80.4 million dollars

about), and net profit of 359.5 billion RMB(matched 54.5 million dollars about).3.The Management Ideas of Home Inns

The mainly management ideas are four, convience, warmth , comfort and value.3.1.Convenience

Convience means Home Inns is located at a appropriate position with traffic convenience.And it also provides shuttle bus service, limousine service for some customers.3.2.Warmth

Warmth refers to the kind greeing and tender care.3.3.Comfort

Comfort absolutely means Home Inns promise to try their best to make every customer comfortable with their profeional services.3.4.Value

What’s more, value is the meaning of the reasonable price and high quality services.4.Broad Prospects of Home Inns

4.1.Rapid Grouwth

Built up in 2002,Home Inns entered it’s period of rapid growth during the next 3 years.Here you can see.The total chain hotels are in rapid upward trend since 2002 to 2010.In June 2002, it’s twenty chains hotels.In November 2005, there are 61.Then, in May 2006, it’s 131.And in December 2010, it’s 900.4.2.Favorable Enviroment and Bright Future

It is said that nowadays abundant market demand provide a advantageous situation to economy hotels’ rise and development.Due to the beatiful surroundings, convienit traffic and cheap price, economy hotels have the strong competitive ability.Many profeionals see huge potential in the economy hotel sector.And here is a form about Home Inns.5.Conclusion

Home Inns got a rapid development in the pa several years because of the favorable environment and advanced management and it has a bright future.Also Home Inns set a succeful model for other economy hotels.