今天的利群集团_利群集团
今天的利群集团由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“利群集团”。
今天的利群集团，已经开业万米以上购物广场27座、大型物流中心3座、批发企业5家、星级酒店6家、连锁药店近30家、便利店800多家、网点遍布青岛、威海、潍坊、烟台、日照、淄博等地，总经营面积达91万平方米，形成了以百货零售连锁为主业，集商业物流、酒店连锁、药店连锁和药品物流、房地产开发等多业态于一体的集团化发展格局。
2004年7月，利群网开通，网上购物开始实施，利群集团开始涉足电子商务新兴业态。
目前，公司操作利群便利超市采用两种运营模式，一种方式，公司自主选址开发直营超市；另一种方式，公司积极开发加盟连锁超市。便利公司始终秉承“统一采购、统一配送、统一形象、统一管理”的经营原则；坚持“用心去做，永不满足”的利群精神，不断提高自身经营管理水平，全面发展连锁经营。建设了一个大型的现代化物流配送基地——青岛福兴祥商品配送有限公司物流中心
利群电子商务主要经营项目利群商城已迅速成长为青岛市最大的网络购物平台。利群倡导低价，为顾客节省每一分钱。
2008年起，利群集团将与四方区人民政府在电子商务上进行全面合作，“利群E直送”作为合作项目之一，是四方区推进电子商务进社区的重要举措，利群网直送点将不仅仅担负着终端销售与订、送货的任务，还要成为在社区传播电子商务的平台，担负起集第三产业于一体服务到千家万户的历史重任。利群网直送点，将是一个距离消费者最近的，向消费者传播商品与服务信息的媒介，它独有的广泛性、深入性的特点不仅能够轻松实现社会效益与经济效益并举，还终将颠覆传统的商业模式和社区信息传播模式。
作为直送点的重要组成部分，相应宣传平台的建设至关重要。该平台一方面发布利群集团的相关商务及活动信息，另一方面可以发布广告及各种讯息。随着工作点的功能多元化，宣传平台的作用也会随之丰富起来。为保证社区信息平台的顺利建设及项目的健康运行，利群集团电子商务将对四方区的E直送项目进行广告招商。
我们的优势：
1、利群品牌优势
利群集团作为青岛土生土长的商业巨头，一直是山东省商业的翘首，在全国商业零售业界位列10强，“利群商场”获得首批中华老字号的荣誉。2007年，集团年销售额突破120亿，旗下的利群网年销售额突破2200万，利群购物会员数量达100万之多。在品牌影响力上，有着数十年历史的利群拥有无与伦比的天然优势。
2、四方区政府支持
利群网直送点在经济与财务运作权完全归利群集团所有，直送点将由四方区人民政府通过行政手段加以管理，这样既保证了E直送经济活动的高度独立，又保证了直送点人员管理的统一与规范。在相关政策上，四方区政府将给予大力支持，并利用其在官方主流媒体宣传上的优势，促进项目的顺利开展。
3、利群宣传支持 青岛市民首选引导消费资讯网站——利群网；定期推出的时尚购物杂志——利群网会员专刊；瞬间影响受众——利群电子商务的短信发送终端；直达终端消费群体——利群网直送点；强大的媒体平台——青岛有线电视购物频道。以上渠道都将为您在宣传上提供大力支持，以推动我们合作的开展。
4、利群销售支持
利群集团通过统一、专业的商品配送、管理及优秀的财务运转，立志将“E直送”做成电子商务进社区的名牌项目。
5、广告宣传的优势
项目将在四方区所有的92个社区同时开展，影响群体达43万之众！广告在深度和广度上都将达到空前的力度。将宣传的工作直接做到每个老百姓的身边，效果不言而喻。
6、直送点的销售方式
直送点一方面是一个无库存的便利店，另一方面更是代利群网实现店面服务的重要机构，辅助以不间断的商品定期促销活动，利群网直送点会为广大社区居民带来更便捷更实惠的商品与服务。利群的雄厚实力将为这种运作方式提供坚实的后盾！指定品牌的推荐甚至指定商品的现场销售，都可以顺利进行。
7、项目及合作的发展空间
E直送是利群电子商务今后的发展重点，四方区作为首个项目开展地区，在各方面都有很大优势。不久项目将在青岛市其他各区（市）陆续展开，我们将拥有极大的合作与发展空间。
社区宣传平台的优势
以宣传栏、宣传展板等为载体，以传播电子商务及商品资讯为主题的终端媒介平台。1.零距离接触消费者
社区街道、路口，小区单元楼门洞和电梯候梯厅是社区居民每天都要经过并停留的地方，所以设置在上述位置的广告令目标受众无法回避，真正做到与消费者接触的零距离。2.终端营销的捷径
社区媒介是企业进入消费终端的捷径，是企业进行形象推广、实现市场营销目标的“杀手锏”。因此，越来越多的大公司开始重视社区媒体，联合利华、中国联通、宜家、麦当劳、肯德基等知名企业纷纷经选择社区广告。3.受众接受程度高 作为屹立岛城数十年的商业巨头，利群的服务早已渗透到岛城千家万户的日常生活中。利群电子商务走进社区，能获得社区居民广泛的认同感和亲切感，附带其上的企业产品广告和品牌形象宣传也更易为受众接受。4.目标精准、有效传播
在很多方面具有消费共性的社区住户，每天人均进出社区在两次以上。设置于社区的电子商务广告牌会令其每天接受两次以上强迫的视觉记忆，从根本上实现了广告有效到达受众的问题。5.抗干扰性强
较之于相互干扰较大的传统媒体广告，社区里只有少数几种不同品牌的广告宣传，相互干扰极小，且直接深入到人们的日常生活中，使品牌宣传更具有针对性.6.弥补媒体组合的不足
广告的目的不仅是唤起注意，还有不断的提醒。虽然电视、报纸、户外、互联网的广告宣传处于强势，但保证产品销量持续上升的关键是对消费者的记忆强化，而每天强化居民消费记忆的社区广告，弥补了强势媒体组合的不足。7.性价比高
社区广告的优点之一就是成本低，而E直送的电子商务广告因受到当地政府部门的大力支持，规避了部分商业成本，性价比的优势更为凸显。例如，同类广告，在广告材质和商业广告面积相差无几的情况下，价格却是我们的数倍。
Liqun Group today has been opened shopping mall of 27 million meters, three large logistics centers, wholesale enterprises 5, 6 star hotel, nearly 30 chain drugstores, convenience stores and more than 800 outlets throughout the Qingdao, Weihai Weifang, Yantai, Rizhao, Zibo, total busine area of 910,000 square meters, forming a department store retail chain based industry, set busine logistics, hotel chains, pharmacy chains and pharmaceutical logistics, real estate development and other multiple formats one of the group development pattern.In July 2004, ABBA CAPE through online shopping started, Liqun Group began to get involved in e-commerce to new industry.Currently, the company operating ABBA convenience store with two operating mode, a way independent site developed Direct supermarket;another way, the company actively develop chain supermarkets.Facilitate the company has always been adhering to the “harmonization of procurement, unified distribution and unified image, unified management” busine principles;adhere to the “hard to do, never satisfied,” the ABBA spirit, and continuously improve their management level, the comprehensive development of chain operation.The construction of a large, modern logistics baseLiqun network;regularly launched fashion shopping magazineABBA SMS sending of e-commerce terminal;directly to the end consumer groupsQingdao Cable TV shopping channel.The above channels will provide strong support to promote our cooperation to carry out propaganda.4 ABBA Sales Support Liqun Group, through a unified, profeional goods distribution, management and good financial operation.This left little room for determined to be E directly sent “into the brand-name items for e-commerce into the community., Advertising the advantages of The project will Sifang District, all 92 communities at the same time to carry out the affected groups up to 43 million people!Advertising will reach the depth and breadth of unprecedented intensity.Will be advertised directly to do each side of ordinary people, the effect is self-evident.6, direct delivery point of sale Direct-point the one hand, a convenience store inventory, on the other hand is an important institution on behalf of the ABBA network store services, auxiliary uninterrupted commodity promotional activities on a regular basis, the ABBA net direct-point for the majority of community residents more convenient and more affordable goods and services.ABBA the solid strength of will this mode of operation to provide a solid backing!The recommendation of the specified brand or even specify the on-site sales of goods can be carried out smoothly.7, projects and cooperation for development E direct-ABBA e-commerce in the future development of Sifang District as the first project in the region, has a significant advantage in all respects.Soon the project will be in other districts of Qingdao City(city)launched one after another, we will have a great deal of cooperation and development space.Advantage of community outreach platform Billboards, promotional display boards as a carrier, terminal media platform to dieminate e-commerce and product information.(1)distance to reach consumers Community streets, junctions, residential unit floor openings and elevator pending staircase community residents every day to go through and stay in place, so set in the advertising of the above location to the target audience can not avoid truly contact with consumers up close.2 terminal marketing shortcuts Community media enterprises to enter the consumer end of the shortcut is to promote the image, to achieve the marketing objectives of the ”killer".Therefore, more and more companies starting to focus on community media, Unilever, China Unicom, IKEA, McDonald's, KFC, and other well-known companies have chosen the community advertising.The audience to accept a high degree of As a commercial giant, stands the Castle decades, ABBA services have already penetrated into the daily life of millions of households Castle.ABBA e-commerce into the community, have acce to a wide range of community identity and intimacy, with on corporate advertising and brand image advertising is also easier for the audience to accept.4 target is accurate, and effective diemination of Community in many aspects of consumer common household, per day per capita out of the community in more than twice.E-commerce set up in the community billboard will make every day to accept the visual memory, forcing more than two fundamentally advertising to effectively reach the audience.Immunity Interfere with each other compared to the larger traditional media advertising, community, only a few different brands, advertising, mutual interference is minimal, and directly into the people's daily lives, more targeted branding.(6)make up the deficiencies of the media mix The purpose of advertising is not only evoke, as well as a constant reminder.Television, newspapers, outdoor and Internet advertising in a strong, but to ensure that product sales continued to rise in the key is to strengthen consumer memory every day to strengthen the community advertising of consumer memory, to make up for the lack of strong media mix.7 cost-effective One of the community advertising the advantages of low cost, while the E direct delivery of e-commerce advertising due to the strong support of local government departments, to avoid some of the cost of doing busine, cost-effective advantage was even more pronounced.For example, a similar ad in the area of advertising material and commercial advertising is almost the same circumstances, the price is several times.
