新编商务英语基础教程Unit 1_新编商务英语阅读教程

新编商务英语基础教程Unit 1由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“新编商务英语阅读教程”。

Unit 1 pleased to meet you Ⅰ.Teaching Aim（教学目的）

1.cognitive information(认知信息):greeting and introduction 2.Language focus(内容重点): 1)word study : A.acquaintance , ritual, utter, reaure, unconsciously, initial, appropriate, ignore, formula, aume, contemporary,determiner, obliged, Congreman, colleague,attorney, suspend, remark, B.Position, enquiry, customary, remain, gathering, fellow

2)Phrases :A.even though, reaure...about, be based on, in turn, carry on, be willing to;B.meet with, in the form of

3)Key words: A.addre, base,common;B.Greeting,introduction 3.Grammar：

4.Writing(写作技巧)：基本句型1 5.Translation(翻译技巧)：词义的选择

Ⅱ.About phonetics()Ⅲ.Background information(背景知识)商务英语的学习涉及得体的introduction(介绍)、greeting(问候)等基本会话，在这些基础上，还需要进一步地学习有关marking（市场）、sales(销售)等商务方面的知识。下面介绍一些比较基本的社交英语以及简单的商务知识。

1.介绍客人的礼节

聚会时经常会有互未谋面的客人。开席之前主人应该逐一介绍双方相识，然后再入座。介绍时一般先介绍女士、长者和高贵者。介绍两个地位不同的人认识时，应该先让地位较高的人士介绍地位较低的一方，其后再向年长的女士和年长的男士依长幼次序介绍年轻的女士和男士。

2.选用称谓的礼节

介绍时对双方的称谓和姓名以及用语，都要根据场合正式程序来选用。具体场合有三种。

1）正式场合：称谓和姓名用Dr./Profeor/Mr./Mrs./Ms./Mi/+First Name 和Last Name。

e.g 1.向地位较高的已婚女士介绍男士时可说：

Mrs.Carton, may I introduce James Harding.James, this is Mrs.Carton(or Mrs.Jane Carton).卡尔顿夫人，请让我介绍詹姆斯•哈定。詹姆斯，这位罗杰•卡尔顿夫人（或：简•卡尔顿夫人）。

2）向年长者介绍年轻的女士时可说：

Mrs.Baker, this is Mi Patricia Haly.Patty, this is Mr.Edgar Brown.布朗先生，这位是帕特丽夏•哈利小姐。帕蒂，这位是埃德加•布朗先生。

3）向长者介绍年轻的男士时可说：

Mr.Baker, this is Robert Green.Robert, this is Mr.John Baker.贝克先生，这位是罗伯特•格林，罗伯特，这位是约翰•贝克先生。

4）向年长者介绍18岁以下的女孩时可说：

This is Linda Bell, Mr.and Mrs.Alan Ro 艾伦•罗斯先生和夫人这位是琳达•贝尔。注意：

1)向长者介绍18岁以下的女孩时，介绍一方就行了。如例4），琳达即可向罗斯夫妇问候。

2)有时向地位高、年龄大的人介绍自己的伙伴时，不用称谓和姓。

e.g.Allow me, sir, to introduce you to my fellow travelers.先生，请容许我向你介绍我的旅伴。

1）较正式的场合：用Dr./Profeor/Mr./Mrs./Mi.+姓氏。如被介绍者是青年男女，通常用First Name 和Last Name。

E.g.① Marie Green, let me introduce Profeor Banks.Profeor Banks, this is Marie Green.She's here to study for her doctorate in Law.玛丽•格林，让我向你介绍班克斯教授。班克斯教授，这位是玛丽•格林，是来这里攻读法律博士学位的。

②下面是较正式场合常用的介绍用语。

Rose Morison,I'd like you to meet Bruce Read.罗莎•莫里森，我想你见见布鲁斯•里德。

Rose Morison, have you met Bruce Read ? 罗莎•莫里森，你见过布鲁斯•里德吗？

Rose Morison, do you know Bruce Read ? 罗莎•莫里森，你认识布鲁斯•里德吗？

2）非正式场合：用被介绍者的First Name。

e.g.①美国人在非正式场合介绍双方时常用名字，有时介绍其父母时也只用名字。

“John, these are my parents, George and Sylvia.”“Pleased to meet you.”“约翰，这是我的父母，乔治和西尔维娅。“认识你们很高兴。””

②“Dad,this is my boyfriend,Kevin.”“Hello,Kevin.Andrea's told me all about you.”“老爸，这是我的男朋友凯文。“你好，凯文。安德莉总在我面前提到”你。”

③“Hi,Jack, meet my brother Tom.”“Hi there Tom!I didn't expect to see you here.”“你好，杰克，这位是我的哥哥汤姆。“你好，汤姆！没想到在这儿见”到你。”

4）自我介绍的用语：

①用于正式的和较正式的场合：

Let me introduce myself.My name is Frank Darney,legal advisor to Netcape Com.容许我来自我介绍，我叫弗兰克•达尼，是网景公司的法律顾问。②用于非正式场合：

Hello,I'm Alan Simmons.I work in the Forbes Parent Company.大家好，我叫艾伦•西蒙。我在福布斯总公司工作。

3.介绍后双方应行使的礼节

介绍后双方要互相问候，常用How do you do?或It's nice to meet you 等。如果是两位男士，通常握手以示相识，如是一男一女，应等女方伸出手，男方才可以伸出手相握；如若女方不伸手，男士是不应该主动伸手的。握手时用力要适中，太重了表现的过于热情（尤其同女士握手，太用劲会使女士产生squeeze的感觉），太轻了使对方感到敷衍了事，对人不尊敬。

介绍客人时切勿漏掉任何一个人。未介绍应该介绍的人会被视为不礼貌的行为，而没被介绍的人会被认为是不受欢迎的人。

此外，向外国朋友介绍中国同事或上级时，有两点值得注意：

①我们国家的习惯是介绍客人时常爱用官衔、职务或职业名称等冠于姓氏之前，但有些名称词在英语用法上却不用于姓氏前，如：secretary，director，engineer，manager，master等。所以，如要介绍说“这位是北京化工厂张厂长。”要说This is Mr.Zhang,Director of Beijing Chemical Plant.。

②介绍已婚女士时，要考虑到西方人的习俗：女士婚后改用其丈夫的姓，而我国女士婚后仍保持娘家姓氏。如介绍说“这位是邓教授的夫人。”英语若说成This is Mrs.Profeor Deng.这就成了“邓太太是教授。”了。实情如此，倒也罢了。若不是实情，改用同位语方式作说明，或用“邓太太”，或用娘家姓——“李”，后接同位语说明身份。

e.g.This is Mrs.Deng,wife of Profeor Deng.This is Ms.Li,wife of Profeor Deng.总之，向外宾介绍我国人士要“入乡随俗”。

Ⅳ.Language and Culture Focus(语言文化要点)1.Word Study 1)acquaintance n.[U]~ with sth./sb.(often slight)knowledge of sth./sb.了解；认识

E.g.He has some little acquaintance with Japanese language.他稍微会一点儿日语。2）a person that one knows but is not a close friend 相识的人；泛泛之交 E.g.He has a wide circle of acquaintances.他交友广泛。

She's an old acquaintance.她是个老相识。

[相关搭配] Have a nodding acquaintance with sb./sth.与某人泛泛之交。Make sb.'s acquaintance/make the acquaintance of sb.结识某人。E.g.I made his acquaintance at party.我是在一个聚会上认识他的。

On(further)acquaintance 2)ritual n.the prescribed from of conducting a formal secular ceremony;惯例；仪式

E.g.She went through the ritual of warming the teapot before she put the tea in.她在沏茶之前照例先把茶壶热一下。

3)Utter v.To speak;give forth a sound 说出；发出（声响）

E.g.Andrew was too excited to utter a word.安德鲁激动得说不出话来。

4)Reaure v.to restore confidence to;~sb.About sth.to remove sb.'s fears or doubts;make sb.confident again 消除疑虑；恢复某人的信心；使放心

E.g.The police reaured her about her child's safety.警方让她放心，她的孩子很安全。

A glance in the mirror reaured him that his tie wasn't crooked.他照了一下镜子，领带确实没有戴歪。5）unconsciously ad.Lacking awarene and the capacity for sensory perception;not consciously 无意识地

E.g.He unconsciously imitated his father.他在不知不觉中效仿了他的父亲。6）Initial

① a.[attrib.] of or at the beginning;first 开始的；最初的；第一个的E.g.the initial letter of a word 一个单词的首字母

In the initial stages 开始阶段

My initial reaction was to refuse.我最初的反应是予以拒绝。

② n.[usu.pl.]the initial letter(of a name)(姓名的首字母)

E.g.George Bernard Shaw was well-known by his initial GBS.萧伯纳以姓名的首字母GBS为人熟知。

Sign your name and initials.请签上您的名字及名字的首字母。

③ v.to mark or sign(sth.)with one's initials 用姓名的首字母签名（或做标记）于

E.g.Initial here,please.请在这儿签上您的姓名首字母。

Initial a note, document, treaty,etc.用名字的首字母签署便条、文件、条约等 【相关词】

Initially ad.最初；开头；首先

7）appropriate a.~for /to sth.Suitable;right and proper 适当的；合适的；正当的E.g.Sports clothes are not appropriate for a formal wedding.着运动服参加正式婚礼是不合适的。【相关词】

Appropriately ad.Appropriatene n.[U] 8)ignore v.①to take no notice of(sb./sth)忽视（某人|某事）

E.g.You've been ignoring me.你一直对我视而不见。

②to deliberately refuse to greet or acknowlege(sb.)不理（某人）

E.g.I said hello to her ,but she ignored me completely!我向她打招呼，可她根本不理我！

9）formula n.[pl.~s or ,in scientific use ~e]

①a fixed arrangement of words,esp as used on social, legal or ceremonial occasions 惯用语句（尤其是社交、法律场合或仪式上使用的）

E.g.“How do you do ”and “excuse me ”and social formulas.“你好”和“对不起”是社交中的客套语。

Know the formula for addreing bishops 知道对主教的习惯称呼

②[化]a set of symbols showing the elements that a substance is made of 分子式

E.g.the formula for water is H2O.水的分子式是H2O。

③[数或物]an expreion of a rule or relationship in algebraic symbols 公式

E.g.the formula for converting gallons into liters加仑和升的换算公式 【相关词】

Formulate v.①to create(sth.)in a precise form 使公式化；规划

E.g.Formulate a rule,policy,theory 制定规则，政策，创立理论

②to expre(sth.)clearly and exactly by using particular words 确切地表达 E.g.formulate one's thoughts carefully 确切地阐述自己的思想

The contract was formulate in difficult legal language.该合同是用深奥的法律术语定力的。Formulation n.① [U]action of formulating 格式化；公式化；确切的表达 ②result of this 公式；确切的表达

E.g.Choose another formulation 选择另一种表达方式 10）aume v.①to accept(sth.)as true before there is proof 假定，假设；臆断

E.g.We cannot aume anything in this case.在这种情形下我们无法作出任何揣测。

②to put on or display(sth.)falsely;pretend 呈现；假装

E.g.aume ignorance,indifference,an air of concern 假装不知情，装作不在乎，假意关心

③to begin to act in or exercise(sth.);undertake;take on 承担；担任

E.g.aume office 就职

He aumes his new responsibilities next month.他下月承担新任务。【相关词】

aumed a.假装的;假的e.g.living under an aumed name 使用化名生活

11）contemporary

① a.～（with sb./sth.）of the time or period being referred to;belonging to the same time 属于同一时期的;存在于同一时代的e.g.Many contemporary writers condemned the emperor’s actions.当时的许多作家都谴责该皇帝的行径。

a contemporary record of events 同时代的大事记

Dickens was contemporary with Thackeray

狄更斯与萨克莱属于同一时代。

② a.of the present time;modern 当代的;现代的e.g.contemporary events, fashions

当代事件、款式

furniture of contemporary style

现代风格的家具

③ n.a person who lives or lived at the same time as another

同代人

e.g.She and I were contemporaries at college.她和我在学院里是同学。

12）determiner n.something that determines 起决定作用的人（或事物）13）obliged

① adj.［ pred.］～（to sb.）（for sth./doing sth.）

grateful（to sb.）for performing some service 感激（某人）

e.g.I’m much obliged to you for helping us.非常感谢你帮助了我们。

② much obliged thank you 多谢

e.g.“Much obliged, ” he said as I opened the door for him.我给他开门时他说了一声“多谢”。

【相关词】

oblige v.force or compel somebody to do something 强制

e.g.They obliged all students to fill out this form.他们强制 所有学生填写这份表格。

14）Congreman n.（pl.-men）Congrewoman n.（pl.-women）a member of the Congre美国会议员（尤指众议员）

15）colleague n.a person with whom one works, esp.in a profeion or busine 同事;同僚

e.g.the Prime Minister’s Cabinet colleagues

首相的内阁同僚

David is a colleague of mine./David and I are colleagues.戴维是我的同事。/戴维和我是同事。

16）

attorney n.① a person appointed to act for another in busine

or legal matters（业务或法

律事务上的）代理人

e.g.power of attorney 代理权

a letter of attorney

授权书

②（US）a lawyer

律师

e.g.a district attorney 地方检察官

Attorney-General（in certain countries）

某些国家的）司法部长 17）

suspend v.①

～ sth.（from sth.）to hang sth.Up 悬，挂，吊

e.g.A lamp was suspended from the ceiling above us.我们头顶上的天花板上吊着一盏灯。

②［usu.paive］ not to allow（sth.）to fall or sink in air or liquid, etc.使悬浮

e.g.a balloon suspended above the crowd 悬浮在人群上方的气球

Smoke hung suspended in the still air.轻烟在静止的空气里悬浮着。

③ to prevent（sth.）from being in effect for a time;stop（sth.）temporarily 使暂时不起作用;暂停

e.g.suspend a rule 暂不实行一项规定

Rail services are suspended indefinitely because of the strike.铁路运输因罢工而无限期停运。

【相关词】

suspender

n.［esp.pl.］ a short elastic strap for holding up a sock or stocking by its top 吊带 18）

remark

① v.～ on/upon sth./sb.to say or write（sth.）by way of comment;observe 评论;注意

e.g.I couldn’t help remarking on her youth.我脱口而出说她那么年轻。

The similarity between them has often been remarked on.他们之间很相似，这一点常有人提。

②v.（dated or fml.）to take notice of（sth./sb.）;perceive 注意;觉察

e.g.remark the likene between father and son 注意到父子之间的相似之处

③ n.thing said or written as a comment;observation

评论;评述;注意;察觉

e.g.pointed, cutting remarks 直言不讳的、尖刻的评论

make a few remarks about sb./on a subject 就某人/事发表几句评论

In the light of your remarks, we rejected her offer.鉴于你的评 语，我们拒绝了她的提议。

【相关词】

remarkable a.～（for sth.）worth noticing or unusual;exceptional 值得注意的;异常的;出凡的e.g.a remarkable person, feat, event, book

出类拔萃的人、非凡的业绩、引人瞩目的事件、特别好的书

a boy who is remarkable for his stupidity 笨得出奇的男孩

remarkably ad.2.Phrase 1）

even though despite the fact that;though 即使;尽管

e.g.We should not be conceited, even though we

had achieved great succe in our work.即使我们在工作中取得了巨大成绩，也不应该自满。

2）

reaure...about

to remove fears or doubts from（sb.）;restore

confidence to（sb.）

使放心;消除疑虑;使恢复信心

e.g.The officer reaured us about our safety.那位官员劝说我们对安全放心。3）

be based on

to build sth.as grounds for sth.Else 以„„为„„的根据

e.g.This novel is based on historical facts.这部小说以历史事实为依据。

4）

in turn

one by one;in succeion 依次地;逐个地

e.g.We’ll cro the bridge in turn.我们要挨个过桥。

5）carry on

①（with sth./doing sth.）;carry sth.on to continue（doing sth.）继续

e.g.Carry on working/with your work while I’m away.我不在的时候，要继续工作/你的工作。

Carry on the good work!

好好干下去!

②

carry sth.on to take part in sth.;conduct or hold sth.参与;进行

e.g.carry on a conversation, discuion, dialogue

进行谈话、讨论、对话

③

to conduct or transact sth.经营

e.g.carry on a busine 经营事业

6）be willing to ［ pred.］～（to do sth.）to have no objection（to doing sth.）愿意（做）

e.g.Are you willing to accept responsibility?

你愿意承担责任吗?

willing a.① ready or eager to help

乐意的e.g.willing aistants

愿意帮忙的人

②［ pred.］～（to do sth.）having no objection（to doing sth.）愿意的e.g.Are you willing to accept responsibility? 你愿意承担责任吗?

③［ attrib.］ done, given, etc.readily or gladly

积极肯干的

e.g.willing cooperation, help, suppor 自愿的合作、帮助、支持

【相关词】

willingly

ad.willingne n.［U］

3.Key Words

1）addre v.①～ with/as to call or greet, as with a prescribed form, title, or name 称呼

e.g.He always addrees me with “Sir”.他总是称我为“先生”。

Don’t addre me as “Profeor”— I’m only an

aistant.别称呼我教授，我还只是助教。

②

to make a speech to

对„„发表演说

e.g.The chairman addreed the rally.主席向大会致了辞。

③

～ to sb./sth.to put/write an addre on（an envelope, parcel, etc.）the

name of the receiver, with the place where he lives or works（在信封、包裹上等）写姓名和地址

e.g.The letter was wrongly addreed to Shanghai.那封信错把地址写成上海了

④

～ to sb./sth.to direct or present one’s remark or written statement to（sb./sth.）向„„提出

e.g.I’d like to addre my thanks to you.我想对你表示感谢。

The customers addreed all their complaints to the administration.顾客向管理部门提出了所有的投诉。

⑤ ～ oneself to sth.to direct one’s attention to（sth.）;begin to work at（sth.）

致力于

e.g.Today, we’re going to addre ourselves to the item on the agenda.今天，我们将着手解决议程上的主要议题。

2）

base v.① be based on/～ sth.on sth.to take sth.as grounds, evidence, etc.for sth.else 以„„为基础;根据

e.g.I base my hopes on the good news we had yesterday.我把希望寄托在我们昨天得到的好消息上。

Direct taxation is usually based on income.直接税通常以收入为依据。

②［ esp.paive］～ sb.in/at to place sb.in（a place from which to work and

travel）设立;驻扎

e.g.Most of our staff are based in Cairo.我们大部分工作人员都驻在开罗。

【相关词】

basis n.［ pl.bases］

①

main principle that underlies sth.;foundation 基础;基本原理;准则

e.g.the basis of morality, friendship, etc.道德、友谊等的基础

Rates of work are calculated on a weekly basis.工资是以周为计算基准的。

② starting-point for a discuion讨论的出发点

e.g.No basis for negotiations has been agreed upon.谈判以什么为中心议题尚未取得一致意见。

This agenda will form the basis of our next meeting.本议程将成为下次会议的中心议题。3）common a.① usual or familiar;happening or found often and in many places 普通的;通常的;常见的e.g.a common flower, sight, event普通的花、风景、事件

the common cold

普通感冒

②［ attrib.］～ to sb./sth.shared by, belonging to, done by or affecting two

or more people, or most of a group or society

共有的;共同（做）的;（影响）公众的e.g.common property, ownership 共有的财产、所有权

We share a common purpose.我们有共同的目标。

③

［ attrib.］ without special rank or quality;ordinary

一般的;通常的e.g.He’s not an officer, but a common soldier.他不是军官而是普通士兵。

the common people 老百姓

【相关搭配】

be common/public knowledge 常识

have sth.in common with sb./sth.有共同的利益、特点等

e.g.Jane and I have nothing in common.简和我毫无共同之处。

I have nothing in common with Jane.我和简毫无共同之处

in common

共同的;共有的;共用的e.g.land owned in common by the residents 居民公有的土地

in common with sb./sth.与„„一样

e.g.In common with many others, she applied for a

training place.她已和许多人一起申请参加训练。

【相关词】

commonly ad.commonne n.【辨析】

common, ordinary, familiar, vulgar

These adjectives

describe what is

generally known or frequently encountered.这些形容词用以描述众所周知的或经常发生的事物。Common applies to what takes place often, is widely used, or is well known.common

表示“常见;普通”的意思，常有“不突出”的含义。

e.g.The botanist studied the common dandelion.这位植物学家研究了常见的蒲公英。Ordinary describes something usual that is indistinguishable from others,sometimes derogatorily.Ordinary强调“与惯例相符”，暗示“无特别或突出特点”。

e.g.A ballpoint pen is adequate for ordinary purposes.圆珠笔足以应付一般书写。Familiar often describes something encountered or seen.Familiar 强调“常见的”、“熟悉的”含义。

e.g.Most children can recite familiar nursery rhymes.绝大多数儿童能够背诵熟悉的童谣。Vulgar describes aociation with the great ma of people and often connotes lack of refinement.Vulgar 用以描述“与多数人有关的”，“粗俗的”，“庸俗的”。

e.g.“He（Shakespeare）was not something sacred and aloof from the vulgar herd of men.”（William Hazlitt）“他（指莎士比亚）并非神圣，超凡脱俗。”

(引自威廉•海兹利特)