Pharmasim 总结内容与要求_工作汇报的内容及要求

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Pharmasim 报告内容与要求 

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o 2 Objectives

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o 4 Competitors

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o 7 Value Proposition

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o 9 Price

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o 11 Distribution

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Sections of report:

1.Executive summary: Summarize your objectives, strategy, key outcomes and overall learning.2.Explain the objectives that you set for yourself.These are based on the information provided by the case but explain how your viewed them and which ones you focused on, etc.3.Explain the overall marketing strategy that you adopted and why.Explain your decisions based on the context of the situation;as well as sequential learning over periods.Explain how your strategy worked over the course of simulation, any adaptation or changes to strategy, your overall insights regarding the strategy adopted.4.Explain the overall marketing mix(the marketing program)that you used and why.In other words, which tools or combination of tools did you use the most, how, why.Explain your insights about the marketing mix that you used and its effects.Do not summarize per period.5.Your overall learning from the marketing planning and implementation experience: Including how this learning related to and/or extended the overall course learning.