BEC真题口语总结_bec真题口语总结

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第四辑

TEST1 ： Part 2:

1、marketing

importance of advertising slogans in promoting a brand or product..广告标语对宣传品牌和产品的重要性

2、information management

importance of keeping staff informed about company policies and plans

让员工了解公司政策和计划的重要性

3、purchasing

how to achieve and maintain good relations with all suppliers

怎样取得和保持和供应商的良好关系

Part3: your company proposing send a team of staff abroad six months to set up an office and train local employees.Recommendations for that.公司拟派员工出国开设分公司或机构培训当地员工，提建议。

1、how to select appropriate staff to manage the project

怎样选择合适的员工

2、what preparation and advice the staff would need before leaving

员工出发前应该做哪些准备，得到什么建议

Follow: 在国外短期工作有什么优势，在国外工作会遇到什么问题，在国外工作怎么获得信息，国际交流频繁对公司运作的影响，公司在国外开分机构多重要

TEST2 Part 2:

1、Time management: the importance of planning work time effectively.有效安排工作时间的重要性

2、project development: how to ensure inter-departmental co-operation on new project

怎样确保各部门之间在新项目中的合作

3、purchasing: how to evaluate and select new projects

怎样评估和选择新项目

Part 3: finance director of your company is concerned that the majority of its income comes from one main client.recommendations on expanding customer base.财务主管担心主要收入来自一个大客户，所以想扩大客户群

1、what the potential dangers are of having only one main client 只有一个大客户的潜在危险

2、how the company could try to gain additional clients

公司怎样才能拉到客户

Follow :一个相对较小的客户群的好处，除了好的客服以外怎么才能巩固和客 户之间的关系，跨国企业怎么长期让客户高度满意，怎样应对日益激烈的竞争

TEST 3 Part 2:

1、Product promotion

how to make effective use of the media when promoting a new product or service.怎样有效利用媒体对新产品和服务进行宣传

2、Information management

importance of an effective internal communication system in a company.一个有效的内部交流机制的重要性

3、Technology

the factors involved in aeing the cost-effectivene of new technology

对新技术成本有效控制的因素

Part 3: Pharmaceutical company you work for keen to participate in an international conference abroad.recommendations about participation.你工作的医药公司想出国参与一个国际会议，提建议

1、how to select staffs to represent the company at the conference.怎样选择员工

2、what practical arrangements should be made before the meeting.会前准备

Follow:是否愿意参加国际商贸会议，国际会议对公司有公司有什么好处，对员工有什么好处，对举办城市有什么好处，你认为会议对商务交流有持续影响吗

TEST 4 Part 2:

1、Personal skills

how to motivate employees to achieve their full potential 怎样激励员工发挥潜能

2、Project management

Importance of teamwork for effective management of a project 团队工作队项目有效管理的重要性

3、Health and safety

how to develop a responsible attitude among staff to it 怎么树立员工对健康安全负责的态度

Part 3:

1、your company has been invited to take in a trade fair, which will take place during the busiest time of the year.You have been asked to decide if staff should be there.公司应邀在一年中最忙的时候参加交易会，决定去不去

1、what the advantages and disadvantages are of attending it.去的有利和不利方面

2、which members of staff would most usefully represent a company at it.哪些员工最能代表公司参会

Follow:参会有趣吗，参展公司怎么布置展台吸引游客，对展会来说最合适的产品和服务是什么，有哪些将公司产品推向国际的其他方法，交易会对当地就业有多重要

第三辑 TEST1 Part 2:

1、Customer relations

importance to a company of reliable customer opinions of products

顾客对产品的信赖对公司的重要性

2、Staff development

importance to a company of developing effective career plans for staff

对员工进行有效的职业规划对公司的重要性

3、Busine strategy

how to maintain the confidence of company shareholders

怎么样保持股东信心

Part 3:

Your company’s location in a busy city centre means the staff often complain about the time taken to get to work.Recommendations.公司位置在市中心，员工抱怨上下班时间，建议

1、whether it would be better for staff to use public or private transport.乘坐私人或者公共交通工具是否更好

2、what the effects might be of allowing staff to work flexible hours 让员工灵活安排工作时间有什么影响

Follow:你愿意每天花很长时间上下班吗，公司是否给予交通补贴，什么会影响公司选址在市中心的决定，科技对今后人们工作地点的影响，改变员工工作时间和地点会带来哪些长远的影响

TEST 2 Part 2:

1、Quality control

importance to a company of monitoring the quality of its goods and services 对产品和服务监控的重要性

2、Information management

how to ensure information is managed effectively

怎样确保信息管理的有效性

3、Financial planning

the factors involved in deciding on appropriate pricing strategies 要制定合理的价格策略要考虑哪些因素

Part 3:

Your company is about to take over another company and keen to encourage staff from both companies to work together effectively.Prepare proposal for team building

接管另一个公司，要让两个公司员工在一起有效工作，建议

1、what kinds of work projects and leisure activities would be suitable to encourage teamwork

什么工作项目和业余活动能促进团队合作

2、what kinds effective teamwork could bring to the company.团队合作的好处 Follow:在一个好的团队中个人所获的益处，一个工作团队最好多少人，你认为公司既需要个人主义者还需要团队工作者吗，让全体员工作为一个整体融洽工作是所有员工或者说是公司的责任吗，对公司进行长远规划时应该对团队打造做多远的考虑

TEST3 Part 2:

1、Staff relations

importance to provide a range of facilities for all staffs

公司对员工提供设施的重要性

2、Technology

importance to regularly upgrade its technological equipment

经常升级技术设备的重要性

3、Strategic planning

factors involved in managing change effectively

有效的应变管理要考虑哪些因素

Part 3:

Company is considering funding a regional educational project for 16-18 years old students interested in following a busine course.recommendations for the schemes.公司投资当地教育，让有兴趣的年轻人学习企业课程，建议

1、how the project could be used to promote the name of the company

怎么利用这个项目宣传公司品牌

2、how to monitor the progre and outcomes of the project

怎么检测这个项目的结果和进展

Follow: 什么方法更能广泛传播公司品牌，公司怎样选择年轻人来这个教育投资项目，参加培训项目对年轻人有什么好处，公司对教育项目的投入重要吗，国家范围内对商业人士的培训有多重要

TEST 4 Part 2:

1、Customer service

importance of providing effective after-services for customer

售后服务的重要性

2、Purchasing

importance of maintaining personal contact with potential suppliers

和供应商保持联系的重要性

3、Recruitment

how to ensure that the advertising of job vacancies is effective

怎样保证对空余职位的广告宣传有效性

Part 3: Your branch has been identified as having the lowest turnover of staff.Suggest ways in reducing turnover in other branches.你所在部门员工换手率最低，建议如何在其他部门降低换手率

1、what the reasons for high staff turnover in a company might be

造成换手率高的原因

2、what effect high staff turnover might have on future methods of selecting staff

今后怎样考虑选择员工

Follow: 在一个换手率很高的部门员工会受到什么影响，高换手率会影响客服吗，高换手率对公司也有好处吗，公司招募新员工进现存团队有好处吗，在以后员工跳槽会越来越频繁吗

第二辑 TEST 1 Part 2:

1、Customer relations

importance of making customer feel valued

让顾客觉得有价值的重要性

2、Company growth

importance to a company of controlling expansion

掌控扩大发展的重要性

3、Marketing

how to ensure that agents maintain a high level of effectivene when representing a company

怎么样确保代理人保持对公司的高度代表性

Part 3:

Your company planning to introduce a suggestion scheme and encourage staffs at all levels to contribute ideas.Consider ways of setting up the scheme.公司拟定了一个计划，想让全体员工建言献策，考虑制定这个计划的方法

1、how to set up the scheme so that all staff feel they can contribute 怎样制定这个计划才能让所有人感到他们能参与进来

2、how suggestions from members of staff could be evaluated.怎么评定员工提出的建议

Follow:什么类型的公司最受益这种计划，公司还有哪些其他方式激励员工对公司发展建言献策，让员工更多参与公司活动的其他方法，公司获取顾客建议和评价有哪些渠道，新点子对公司保持竞争力有多重要

TEST 2 Part 2:

1、Communication skills

importance of foreign language training for selected employees

外语培训的重要性

2、Advertising

how to select a suitable agency to handle a company’s advertising

怎么选择合适机构来进行广告宣传

3、Finance

how to decide whether to float a company on the stock market

怎样决定公司是否上市

Part 3: Company needs to relocate several members of staff to a new branch opening in another part of the country.You have been asked to submit ideas on how to make relocation attractive for staff.公司需要在其他城市的分部重新安置新人员，提出观点怎样让新地点吸引员工

1、which types of financial incentives the company could offer to staff 公司应该对员工提供哪些财政激励

2、what information staff could need to know about the new location 公司员工应该知道哪些新址的信息 Follow:重新安置的员工还需要哪些帮助，怎样鼓励不愿意重新安置的员工进行安置，选择分公司的位置对公司有什么影响

TEST 3 Part 2:

1、Personal management

importance to a company of having well-motivated staff

积极主动的员工对公司的重要性

2、Strategic planning

how to decide whether to purchase or rent company premises

怎么决定是否购买或者租用厂房

3、Sales

how to ensure price levels for new products are set appropriately

怎样确保合理定价

Part 3:

Company consider providing a fitne center on premises to help employees improve their health and fitne.Recommendation for the scheme.公司考虑在公司用地建一个健康中心，建议

1、what benefits the center would bring for the company

健康中心给公司带来哪些好处

2、how to promote the need for health and fitne to all staff

怎样促进所有员工的健康

Follow:公司的健康设施在全体员工那里都受欢迎吗，员工要付费使用吗，保持员工身体健康的其他方式有哪些，对员工家人也应该提供这方面的服务吗，这是员工所关心的合理的福利待遇吗

TEST 4 Part 2:

1、Market research

importance of finding out about customer’ habits and attitudes.发掘客户喜好和态度的重要性

2、Financial management

how to identify ways of reducing costs in a company

怎样确定降低成本的方法

3、Communication

how to achieve an effective working relationship between different departments within a company

在不同部门间怎么形成一个有效的工作关系

Part 3:

Considering setting up an incentive scheme to improve staff performance.Recommendations for that.公司正计划激励机制来改进员工绩效，建议

1、what benefits an incentive scheme for staff would bring to the company.员工激励计划给公司带来哪些好处

2、what types of incentives could be offered 可以提供何种激励

Follow:那种激励方式最能让员工努力工作，激励计划不利因素，公司对员工额外劳动的奖励非常重要吗，公司怎么增强员工的忠心度，传统的员工之间或员工与上级之间的关系在将来有何种变化