世界媒体峰会发言稿：美联社社长兼首席执行官柯里_首届世界媒体峰会
世界媒体峰会发言稿：美联社社长兼首席执行官柯里由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“首届世界媒体峰会”。
Speech of Tom Curley, President and CEO of AP at the World Media Summit
Oct.9, 2009
美联社社长兼首席执行官柯里在世界媒体峰会上的演讲
2009年10月9日
President Li, I salute you for your leadership and vision in organizing this summit.The timing could not be better.The Aociated Pre and I are honored to join with all your guests in exchanging ideas at this moment of profound economic, technical and cultural change.We especially are pleased to be in Beijing at this momentconsumers of newsget all the way acro the burning bridge from analog to digital journalism and to make the difficult choices that this croing presents.未来几年，所有新闻机构将面临一个共同的任务--实现从模拟新闻到数字新闻的转变，并在这一转变过程中做出艰难选择。
The choices are harder than ever.The culture and the economy have changed along with the technology of the digital age.The changes are so radical and pervasive that after nearly 15 years of doing busine on the Internet, news organizations are still testing long-held aumptions about what the other side of the digital bridge actually looks like.做出这一选择比以往任何时候都难。文化和经济已经随着数字时代技术而发生了变化。这些变化是如此的彻底和深入，以至于依赖互联网运营了近15年后，新闻机构仍然在揣想那个久已有之的命题：数字之桥的另一侧是什么样子。
From all visible signs, it's not a place where a news organization can survive by just doing busine as usual, creating and marketing content.Indeed, it often appears as if the more our content is distributed, the more our pricing declines.所有迹象表明，新闻机构不能仅仅凭借以往的方式通过创作和营销内容而生存下去。事实上，通常的情况是，我们的内容传播得越多，我们的售价降低得也就越大。
And yet the audience on the other side of the bridge seems to be having fun.They're doing other things besides reading news storieslook at blogging as the foundation for a model of audience engagement.但是这次我们决定以颠覆比赛规则的方式来做这事--将博客作为受众参与模式的基础。
Rather than work only with theory, the team decided to put a real model in playkey ingredients being a major portal as a traffic hub, social media like Twitter for audience input and member participation to create the network effect.此类经验构造了一个新的合作模式，它使得网络新闻环境看起来是这样的--主要门户中的关键词组合成为流量枢纽，Twitter 之类的社交媒体让受众互动，会员机构的参加产生网络效应。
The combination was very succeful from all perspectives.Yahoo's news traffic jumped 20 percent compared to the norm for AP stories.Participating newspapers more than doubled their Web traffic from Yahoo.Twitter drove 27 percent more traffic to Yahoo than normal, and AP's blog attracted triple the traffic of the regular news story.Not incidentally, we estimate the net potential new revenue generated by the effort to be at least $200,000 greater than expenses.这一联合模式从各方面来看都很成功。Yahoo 上的新闻流量与正常状态下的AP新闻相比增长了20%。参与报纸的Yahoo网站浏览量增加一倍多。Twitter 使得Yahoo的流量比正常情况下增加了27%，美联社的博客吸引了普通新闻三倍的人气。此外，我们估计新产生的收益至少要比成本多出20 万美元。
The experiment also provided a reminder of a couple basic leons for any wire servicean effort to make sense of the cluttered news worldthe offensive part.Defense is just as neceary to win.And we content creators have been too slow to react to free exploitation of news content by third parties without input or permiion.李社长和其他人会认识到，创建流量及与受众的联系只是这项比赛的一部分--进攻部分。防守也是取得成功的要素。对于第三方在没有获得许可权的情况下随意传播新闻内容的行为，我们这些内容制作者的反应太慢了。
Random distribution of traffic by aggregators such as search engines directs audience and revenue away from those who invest in original news reports but aures the aggregators and their ad networks of a stream of revenue based on aggregation and indexing of published news content.搜索引擎之类的信息聚合器对流量的随机分配，使得受众和收入远离那些投资原创新闻的机构，但这却确保了以信息汇集和新闻内容索引为基础的聚合器的运转及其源源不断的网络广告收益。
Crowd-sourcing web services such as Wikipedia, YouTube and Facebook have become preferred consumer destinations for breaking news, displacing Web sites of traditional news publishers.维基百科、YouTube 和 Facebook 之类的众包网络服务已经取代传统新闻发布商的网站，成为消费者寻找突发新闻的首选途径。
To turn the tide, AP is creating a News Registryat great human and economic costfor those engaged in the resource-intensive work of reporting on government actions to those who risk their lives covering global conflicts, and to all the news coverage that has the potential to help people improve their lives.公众必须拥有访问新闻的广泛渠道，而数字传播可以增强新闻访问。传播的方式必须在符合公众利益的前提下支持新闻采集活动--这既包括支持那些从事政府行为报道等信源密集型工作的人，也包括那些冒着生命危险报道全球冲突的人，以及所有可能帮助人们改善生活的新闻报道。
Basketball painted a line on the court.We content providers must understand the changing game of distribution and make a mark to support the future of news-gathering that serves the public interest.篮球场上的一条弧线改变了篮球比赛的规则。我们作为新闻内容供应商必须明白新闻传播竞赛规则的改变，让我们也做一点改变来支持服务公众利益的新闻采集业的未来。
