市场分析演讲时注意事项(英文)_英文演讲注意事项
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Profile international markets Aignment 2 Due Week 6 Contribution to final mark 30%
Please read and follow these instructions carefully to ensure that Your aignment conforms to requiremengts.In this aignment you will repoet on the suitability of a(sector of the)Chinese Market for a specificnon-Chinese(foreign)company and its product(s)
The eence of your report will be to recommend how a foreign company and its product Should enter the Chinese market.You may work om groups of1,2,3or4 people ,but not more,Each person in the group must contribute to the project preparation, report writing and presentation delivery.Submiion This aignment is to be inthe form of a PowerPoint(PPT)presetation,AND a report.The report should be ·Titled, with authors names and numbers on the front cover.·Printed on A4 paper, stapled ·No le than 1,500 words ·The report MUST NOT be a mere printed version of the PPT.It should be properly written and formatted with headings , introductory paragraphs anfd section conclusions in a profeional manner.·The audience of the repory and PPT are to be the company executives.·Your aim is to persuade them to adopt your recommendation.Proce: ·Choose a Company:Choose a foreign company and one(or a selection)of their products that are to be introduced into China.[ie.Identify potential strengths,weaknees opportunities and threats.] ·Select products: Report on the suitability of the product(s)for the Chinese market.[ie.product attributes,pricing,segment aooeal,competitors,etc.] ·Compare markets: Identify markets within China that may be considered.[shanghai, Beijing,cuangdong,sichuan,luoyang,etc]Identify potential market attributes and attractivene in terms of market size,demographices,infrastructure,legal iues,rewenues(salesvolume)andcosts(rentalwagesmaterials)manufacturers,suppliers,competitors,transportation,etc.·Recommend PPPP Changes:Select the product(s)offered by the company to be introduced.Advise on changes to the PPPPmix that will improve the chances of succe in china ·Select Target Market:Select the(internal Chinese)market most suited for the profuct by comparing it with others considered.[ie.A specific sector within China.] ·Provide product introduction schedule:provide a plan and schedule for introducing the product into China.[Time-line over two years]
· Make a clesr conclusion:Provide final summing up comments and conclusion.