商务英语演讲稿_商务英语写作介绍
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Group Presentation
Title:_______China KFC____________
Cla:_________________________
ChinaKFCIntroduction
Good morning, ladies and gentleman,first of all,I’ll introduce our team members to you.Kevin,Nigel and I-Sam.what we’re going to talk about is
China KFC.Right We’ve divided our presentation into four parts.Let’s look at the PPT.They’re brief introduction、time line、products and Summary.Now I’ll speak to the first part---brief introduction of ChinaKFC.The body of your presentation
KFC, also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky.It belongs to Yum(百胜餐饮集团).The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952。In 1987, it opened its first store in Qianmen Beijing, the capital of China.In 2007, it has over 1800 restaurants in 400 cities in all Mainland China's provinces other than Tibet.From 2000 to 2005, it was selected as the “Best chain store brand.” Nowadays it has over over 3200 restaurants in 500 cities in all Mainland China's provinces other than Tibet.Ok, now, I’d like to hand over to Kevin he’s going to tell you about the time line.1952 Sanders begins actively franchising his chicken busine by traveling from town to town and cooking batches of chicken for restaurant owners and employees.The first to take him up on the offer was Pete Harman in South Salt Lake.Together, they opened the first “Kentucky Fried Chicken” outlet ’s hard work on the road begins to pay off and there are 400 franchise in the US and Canada.restaurants worldwide with sales of more than $2 billion.after being stricken with leukemia.Flags on all Kentucky state buildings fly at half-staff for four days.released its new logo which is colored.and Pizza Hut-into Tricon Global Restaurants(Yum!Brands).1
than Tibet.NOW I’d like to hand over to Nigel he’s going to tell you about the products.Ok!Now let me introduce the products of KFC.I have n,o doubt that everyone here has every gone to KFC to take meals.But how many kinds of products you can illustrate.Well, as far as our Chinese market ,there are more then 100 kinds of products and as time goes on, new products come out constantly.So it's very hard to estimate how many kinds on earth.The products of KFC fall into fivemajor categories: staple foods, side dishes, sweetmeats, beverages and some others.For example, the staple foods contain Mini burger, Extra_Tasty Crispy burger, Mexican Twister and so on.The sweetmeats consist of Egg Tart,Ice Cream Cone, Sundae so on and so forth.Beverages cover Milo, Lemon Tea, Pepsi Cola and hot milk.The core of the KFC's products is fried chicken.However,all of the products are well received in the Chinese market because of its good taste.With the competition of other companies such as McDonald's,KFC brings out different kinds of products to cater different kinds of customers.For instance, family big box is for a family, students set is for children or students and nutritious breakfast is for workers have no time to cook.With all of the popular products ,the KFC occupies the Chinese fast food market all the time.conclusion
Maybe, some people will ask why KFC can win the customers' high praise and gain more of the Chinese market in fierce commercial competition.As far as I think, the China KFC's succe lays on its localization strategy and innovation which our Chinese fast food companies need to learn.Answers to questions
(1)Could you tell me how many employees work in your company?
OK, thereareabout200,000employees in our company.(2)Could you tell me how KFC is actually organized?
That’s a goodquestion, but I need to think about that.Could we come back to it later?
(3)Could you tell me a little bit more about your product line?services?
Well, we primarily sells chicken pieces, wraps, salads and sandwiches.While its primary focus is fried chicken, we also offers a line of grilled and roasted chicken products, side dishes and deerts.(4)I’d like some information about your company’s turnover(营业额)last year.Our company’sturnoverlast year isabout 2 billion $.(5)What’s your market share（市场份额）?
Our products occupyabout 36% market share in Chinese fast foodmarket area.(6)What do you think of Chinese XX market?
That’s a goodquestion ,IthinkChinese market is a very wide and prospect.(7)Could you tell me your recent development in ChineseXX market?
Our development in Chinese market is rather good.Recently we have Launched(推出)a few to
new productsandthey are as well as popular.(8)Facing fierce competition, what measures has your company taken?
That’sagoodquestion ,we’ll Launch a few to new products every once in a while and try our best to satisfactory our customers.Constantly changingbusinetrategy.(9)How do you see the future of your company developing?
Firstly, I see the company's optimistic about the prospects for future development.Secondly we’ll offer our customer more better and individualservice for our intention.Lastly, we’ll Look for more partners to Expand the development of the company.
