教案商务英语阅读IUnit 4叶兴国_商务英语综合英语教案

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Unit 4 Teaching Objectives: 1.To remember and use new words and expreions;2.To have general ideas of “personal brand”;3.To learn how to polish up one’s brand;4.To know about the word formations of Busine English vocabulary.Focuses:

1.To have general ideas of “personal brand”;2.To learn how to polish up one’s brand.Difficulties:

How to use word formations of Busine English vocabulary to improve reading ability.Teaching Time: 2 periods.Teaching Procedures:

Part I Pre-reading Questions It can be used as lead-in questions.For students, they can discu with each other and will have free answers.Part II Extensive Reading In this part, there are two texts and their relevant exercises.By reading the texts in limited time, Teacher helps students understand the contents and the reading methods to build reading abilities gradually.1.Text A Brain-twisting Job Interview Questions by Microsoft a.Let the students read Text A as quickly as they can for the first time to get the general idea;b.Ask students to tell others the general idea of the text;

c.Then read through the text again to find the answers to Exercise I and Exercise II;d.Check the answers to Exercise I and Exercise II;e.Analyze the language points in the text: 1.fire away: 原意是“不停地射击”，这里指“谈话或提问时连珠炮般地接下去”。

2.A candidate’s response to a puzzle question can challenge an interviewer’s first impreions;what matters is the logic, imagination and problem-solving ability the candidate shows in his or her answer, not where he went to school, where he worked, or how he drees, though those things do, of course, have their place.求职者对难题的回答可能改变面试官对他的第一印象；这里重要的是求职者应答时表现出的逻辑思维能力、想象力和解决问题的能力，而不是他的学历、工作经历或者穿着打扮，当然这些也有它们的重要性。

3.The main iue is how the manufacturer gets a perfectly smooth, layered chocolate shell on a ma-produced food that never knows a human touch until the bag is opened.主要问题在于在消费者开包食用之前，制造商如何在大批量且全部机械化生产的食品上涂上非常光滑并且分层的巧克力表层。

2.It’s Time for a Brand New You

a.Several minutes for students to read the text only once, then ask them to do exercises;b.point out some language points: 1.Personal branding: 个人品牌。所谓个人品牌，是指他人对你持有的一种印象。也就是说，个人品牌的中心问题是别人如何看待你。

2.A decade ago, the management guru Tom Peters urged busine people to work on “the brand called You”.10年前，管理界权威汤姆·彼得斯敦促商界人士致力于“你的品牌”的建设。（这里You首字母大写表示品牌的名称。）3.But the time may have come to get to grips with personal branding.不过，现在可能到了该认真对待个人品牌的时候了。

get to grips with: 对付，处理。如： I’ve never really got to grips with this new technology.我从未认真对待这项新技术。

4....and the changing nature of work — project-based, often acro time zones — means it can be harder to make an impreion, particularly on those who control your destiny.……而工作性质的变化— 以项目为基础，经常跨越几个时区— 意味着更难以给人留下印象，尤其是给那些掌控你命运的人。

5.The X Factor: 英国独立电视台一台（ITV1）的歌手选拔节目，比赛模式与美国同类节目《美国偶像》相似，其名称X Factor是指明星必须具备的“神秘因素”。

American Idol: 《美国偶像》是美国福克斯公司在英国系列电视节目Pop Idol的基础上加以改编后推出的风靡全球的真人秀电视节目。

d.Exercises III and IV as their homework.Part III Reading Skills Before dealing with Text A and Text B, ask students to read through the whole paage of reading skill, to lead them to understand word formations of Busine English vocabulary to improve their busine English reading ability.Part IV Supplementary Reading: Learn to Work with the “Now”.Ask students to read it in a limited time after cla, and then write a summary.Part V Test Yourself Ask students to do it and check the answers by themselves.Questions for Discuion and Reflection: 1.Do you agree with the brain-tingling questions? Why or why not? 2.What will be your “personal brand” in your mind? Try to describe it.Aignments

1.Write a short summary of about 50 words to expre the main idea of Supplementary Reading;2.Finish all exercises in Text A and Text B.References:

《商务英语阅读教程Ⅰ教师用书》《牛津英汉双解词典》