剑桥商务英语》授课教案Unit 7_bec中级授课教案

剑桥商务英语》授课教案Unit 7由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“bec中级授课教案”。

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Unit 7(a)Product description I.Teaching Objectives:

i.To enable Ss to describe products in general terms ii.To practise listening for specific information iii.To review language for talking about dimensions and comparatives and superlatives iv.To practise question formation II.Materials needed: Caette-Pa cambridge BEC Preliminary III.Teaching Proce: i.Unit overview ·Presenting a product Warmer: T elicits vocabulary related to board game.Listening 1: Ss listen to a presentation of new board games and identify

pictures.Ss listen for more detail and identify what notes refer to.T reviews language related to dimensions.Language focus: Ss form questions about the games.Speaking: Ss work in pairs and describe a board game they like.·Describing a product Listening 2: Ss listen to the same sales manager talking to a retailer and

identify which games are of interest.Ss then listen again and answer compprehension questions.Langues focus: Ss review comparatives and superlatives.Speaking: Ss work in pairs.They list and rank points they considered when

buying something they both bought.·Self-study Vocabulary: Word-building and question formation exercise.Language focus: Comparatives and superlatives exercise.Writing: Ss write about a product they have recently bought.Exam pppractice: Multiple-choice gap-fill.ii.Detailed study of this unit Step 1 Presenting a product Warmer: T writes board game on the board.T asks Ss to work I pairs and think of five words or phrases connected with the idea of board game.T elicits Ss’ responses and uses this as a chance to pre-teach neceary vocabulary for the unit, i.e.board, dice, timer, cards, pieces and counters.Ex.1 Listening Robert Saunders, the Sales Manager at Columbine Games, talks about two new

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products.Ss listen and identify the two games which Robert describes.Notes :

1.Mind twist 脑筋急转弯

2.our latest products in our range of games 游戏玩具系列中的最新产品 3.Which comes in two versions 现有两种版本供应 Come: 被出售，被供应

4.the four playing pieces are magnetic counters which are made of colored plastic 四个带磁的圆形硬片是用彩色塑料做成的(counter筹码)Ex.2 Listening 1 Ss listen to the caette in more detail and decide what the numbered descriptions refer to.Key: Note:

1.How big is / What is the size of… 2.How heavy / What is the weight of… 3.How much / What is the price of… Ex.3 Grammar T elicits complete questions for the first few answers in Ex.2.T asks Ss to work in pirs and form the remaining questions.Ss are expected to demonstrate their ability to form questions in Part 2 of the Speaking Test.Ex.4 Speaking

Ss work in pairs describing games that they like.In order to give this activity more structure and review language which has arisen during the leon, T writes some prompts on the board , e.g., type of game , size, weight, material, price, how to play, comments.Useful expreions: 1.bigger / smaller than… 2.It measures 50×50cm 3.It weighs…

4.light-weight 轻质的 5.The weight of it is… 6.lighter and smaller…

7.wooden playing pieces… 木质的棋子

8.be made of … 9.It only costs… 10.To retail at…

11.The retail price is …

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12.easy to play…

13.This is a game for 3 or 6 players.14.The material of playing pieces is … Step 2 Describing a product Before Ss listen to the caette, T prepares them by asking how they think Columbine sells its games: directly to the public? Through catalogues? Through retailers? Etc.Ex.1 Listening 2 Ss listen for gist on the first listening, simply to get an idea of the games Sophine is interested in.Note:

1.collectables 收藏品.The recommended retail price 建议零售价.And what would you be willing to sell it to us for ? = And what price would you be willing to sell it to us? 4.on large orders: 大宗定单

5.Not on Mind twist on its own.只买脑筋急转弯不打折 Ex.2 Listening 2 Then Ss listen the same caette again and answer more detailed questions.Ex.3 Grammar T asks Ss to correct the sentences about Columbine’s games.As students focus on correctne of meaning, they will be using the comparative and superlative forms referred to earlier.T may point out that fewer in the first sentence is used with countable nouns.Le is only used with uncountable nouns.Ex.4 Speaking Ss works in pairs and think of something they have both bought.They discu the criteria they used in selecting it and write them down.They then order all of the criteria mentioned in terms of importance for themselves.T gives them a little more time to prepare to report back to the rest of the cla.Useful expreions: 1.reliability 2.image

3.performance 4.energy-saving 5.to save petrol ASAP 6.I prefer to choose the leading brands with reasonable price.http://club.TopSage.com

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7.I’m more interested in the image of car.8.I think about after-sales service.9.I pay much attention to the reliability on the past of the sellers.10.Safety system is as important as energy-saving system.Step 3 Self-study

Help Ss finish exercises in this part.Ex 4 Exam practice Notes:

1.the latest addition to our extensive 最新产品 2.flexible machine 多功能机器 3.variety 种类，强调与众不同

4.range(在某一范围内)同类货品，一批，系列 5.spread 差异，差距

6.provide sb.With sth./ provide sth.7.however :然而，可是，要用逗号与其他成份分开

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Unit 7(b)Product developments I.Teaching Objectives:

i.To enable Ss to talk about product development ii.To practise reading and listening for specific information iii.To review specific words(first, after that etc.)iv.To review the present continuous and going to for future arrangements and intentions II.Materials needed: Caette-Pa cambridge BEC Preliminary

Cards-Set A 9 cards: one set of cards per pair/ group to be

photocopied from T’s Guide

III.Teaching Proce: i.Unit overview ·Product testing Speaking: Ss do a quiz about drug development in the USA.Reading: Ss read an article to find answers to the quiz.Ss re-read the article and complete a table aboout the stagesof the development proce.Language focus: Ss review language for sequescing(first, then, nest etc.)Writing: Ss put cards describing the drug development proce in order then write a text linkin the stages.Speaking: Ss talk in pairs about the development of one of their company’s products or services.·Making a product Listening: Ss listen to a marketing manager talking about plans for the

launch of a new arthritis drug and answer comprehension questions.Ss listen again and order the stages in the proce.Langues focus: Ss review the present continuous for future arrangements

and going to for intentions.Speaking: Ss talk in pairs about their company’s plans.Ss then ask and

answer questions about personal plans.·Self-study Vocabulary: Gap-fill exercise.Language focus: Gap-fill exercise.Vocabulary: Multiple-choice gap-fill exercise.Exam pppractice: Multiple-choice comprehension exercise.ii.Detailed study of this unit Step 1 Product testing

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Warmer: T writes drug development on the boardand asks Ss to work in pairsand think of five words connected with the subject(test, monitor, launch, develop, animals)Ex.1 Speaking

Ss work in pairs and do a quiz about drug development.The aim is to interest Ss in the topic and to provide a reason for reading the article in Ex.2.Ex.2 Reading Ss read the article to find the answers to the quiz.Notes:

(1)be to + 不定式结构表示的将来动作一般都是受人们一直控制的，表示计划，安排或受人之示，be going to 表示现在的意图。(2)Only five out of every 5000 drugs…

Out of… 从… 中 ； every 每各…的，每…之中的 E.g.in nine cases out of ten…

十之八九

Out of every five men only two were fit.每五人中只有两人是合格的。(3)The research-based pharmaceutical industry…

Research-based 以研究为中心的N.+ based 以…为据点（基地）的，以…为主要手段的 E.g.computer-based accountancy 利用计算机的会计工作(4)A London-based firm 总部设在伦敦的公司 Ex.3 Reading Ss read the article again and complete the table.Ex.4 Vocabulary Ss underline any sequencing words and phrases in the text.T then refers Ss to the Don’t forget！section.T should stre the usefulne of preparing the listener by making a global comment about the stages that follow.T should also ensure that Ss are confident with the use of the sequencers as they will be important for Ex.5 and Ex.6.Key:

Paragraph2.There are four stages of…First of all…then… Paragraph3.The first stage…After that…

The final stage … While… Paragraph4.When…

Paragraph5.When.., …finally… Ex.5 Writing Ss work in groups.T give each group a set of cards describing the proce of the drug development.T then asks them to write a description of the drug

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development proce, using sequencers for clarity.Useful expreions: first of all / to begin with after that / then / finally / the final stage to test on animals / healthy humans / patients to keep a record of test results to launch the drug when / after the application is approved… The new drug can be on the market after..Suggested answer: There are a number of stages in the drug development proce.First of all, the company tests the new drug on animals.After that, the company tests the drug on healthy people to check safety.The drug is then tested on a small number of patients to see how well it works.Finally, the drug is tested on a large number of patients.While the company is testing the drug, it keeps a record of test results for the authorities.When the company has finished tests on humans, it applies to the authorities for approval, when the authorities approve the drug, the company can finally launch it.Ex.6 Speaking Ss work in pairs and talk about the development of a produce or service in their company.They should be encouraged to use some sequencers for clarity.However, the main aim of this exercise is to transfer what they have learned to their own situation and to develop fluency.Step 2.Marketing a product Ex.1.Listening Before listening, T elicits how drugs are normally distributed(on prescription, over the counter etc).Ss listen to the caette and answer the questions.Notes:(1)on the market E.g.there isn’t much fruit on the market at this time of year.(2)And is it going to be available from the chemist’s as well as doctors.(the chemist’s shop)(3)… only be available in hospitals on prescription from doctors – not over the counter.(4)on prescription from doctors : 凭医生的处方

(5)not over the counter ：(买药)不用处方

Ex.2 Listening

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It must be streed that Ss will have great difficulty if they try to put the actions into the correct order immediately.T should tell them to listen and note down any dates they hear next to the appropriate actions.After that, they should be able to order the actions quite easily.Key: send information packs to doctors(end of April)visit doctors to talk about the product(beginning of May)give posters to doctors(a week before the launch)launch the drug(in 5 weeks’ time – on 18 May)give information leaflets to patients(just after the launch on 18 May)Ex.3 Speaking Ss work in pairs and tell each other about their plans of this term.Step 3 Self-study Help Ss finish Self-study exercises.http://club.TopSage.com