公司简介(中英对照)_中英对照企业简介
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1999年8月，内蒙古蒙牛乳业（集团）股份有限公司（简称蒙牛乳业集团）成立，总部设在中国乳都核心区――内蒙古和林格尔经济开发区，拥有总资产100多亿元，职工近3万人，乳制品年生产能力达600万吨。
到目前为止，包括和林基地在内，蒙牛乳业集团已经在全国16个省区市建立生产基地20多个，拥有液态奶、酸奶、冰淇淋、奶品、奶酪五大系列400多个品项，产品以其优良的品质覆盖国内市场，并出口到美国、加拿大、蒙古、东南亚及港澳等多个国家和地区
本着“致力于人类健康的牛奶制造服务商”的企业定位，蒙牛乳业集团在短短十年中，创造出了举世瞩目的“蒙牛速度”和“蒙牛奇迹”。从创业初“零”的开始，至2008年底，主营业务收入实现239亿元，年均递增104％，是全国首家收入过200亿元的乳品企业。主要产品的市场占有率超过35%；UHT牛奶销量全球第一，液体奶、冰淇淋和酸奶销量居全国第一；乳制品出口量、出口的国家和地区居全国第一。
据2006年9月国家统计局发布的“中国大企业集团首届竞争力500强”，蒙牛乳业集团位居第11位，名列全国同行业之首；在2006年首届“亚洲品牌500强排行榜”中，蒙牛乳业集团位居亚洲乳制品企业第3位（前两名为日本企业）。另据权威机构公布数据显示，蒙牛乳业集团跻身2009年全国大企业集团500强第241位，2009年全球乳业20强第19位，居全国同行业之首。蒙牛股票被国际著名金融服务公司摩根士丹利评选为至2012年全球50只最优质股票之一。
作为农业产业化国家重点龙头企业，蒙牛乳业集团已在全国各生产基地的周边地区建立奶站共计3000多个，联系奶农达百万户，累计收购鲜奶超过1500万吨，累计为农牧民发放奶款超过400亿元，累计创造产值超过1000亿元，累计缴纳税款超过40亿元，累计创造就业机会超过30万个，被社会形象地誉为我国西部大开发以来“最大的造饭碗企业”。
为了适应蒙牛现代化生产技术的需求和满足高端乳制品生产的需要，蒙牛乳业集团加强奶源建设，积极与现代牧业公司合作，在全国先后建成了11个万头以上现代牧场。目前，来自现代牧场的奶源已经占到了蒙牛总奶源的60%以上。今后，围绕全国重点工厂将以同样的方式组织建设20多个万头以上超大型现代牧场。
十年来，按照“立足自主开发，强化联合作业，培育核心产品，抢占技术高端”的工作思路，蒙牛乳业集团累计投入科研资金上亿元，走出了一条独特的自主创新之路。在国内外申请商标注册430件，申请国家专利847件（其中发明专利166件，实用新型专利14件，外观设计专利667件），先后建成我国第一个乳业生物技术平台，推出极品纯牛奶“奶爵6特乳”和“特仑苏纯牛奶”，突破世界乳业3项技术难题完成了乳品新秀——蒙牛真果粒的研发与上市；合作研制出符合国人体质的LABS益生菌群和高档婴幼儿配方奶粉；创建了国际领先的乳制品研发中心；掌握了具有完全自主知识产权、世界一流的奶牛性别控制技术，性控准确率达93%以上，对我国奶牛品种结构优化升级将起到决定性推动作用。
2006年3月份，蒙牛乳业集团获得“最具创造力的中国企业”称号，这也是我国唯一获此殊荣的食品制造企业。就在当年10月份举行第27届世界乳业大会上，蒙牛乳业集团高端产品“特仑苏”从技术、品牌、品质、工艺等各方面特别是创新性上远远超越了其他竞争对手，最终捧回了“IDF产品开发奖”，实现了中国在世界乳业史上金牌“零的突破”，为我们的国家和民族争了光，为“中国乳都”添了彩。
在企业快速发展的同时，蒙牛乳业集团积极致力于社会公益事业：2003年率先捐款、捐奶1200万元抗击非典；2004年为全国教师捐奶3000多万元；2005年出资1000万元参与呼和浩特市奶牛风险基金的设立； 2006年积极响应温家宝总理号召，率先向全国贫困地区500所小学捐赠牛奶一年，受益小学生达到6万多人，总价值达1.1亿元。2007年，蒙牛乳业集团再度选择500所小学，继续开展免费送奶活动。2008年，率先向遭遇严重雨雪冰冻灾害的南方地区捐助1000万元，向遭受重大地震灾害的四川地区捐赠超过1200万元。十年来，蒙牛乳业集团累计投入各种公益事业资金超过5亿元，原董事长牛根生更是捐出全部个人股份设立“老牛专项基金”，用于开展各类公益事业。此外，蒙牛乳业集团还与中国奶业协会、中国教育发展基金会、国家学生奶办公室、国家公众营养与发展中心、人民日报经济部等7家单位，联合启动了以“每天一斤奶，强壮中国人”为主题的“中国饮奶运动”，并会同国家体育总局训练局、NBA关怀行动、联想、微软、新浪、华润万家、家乐福、利乐中国公司等联合发起了“中国牛奶爱心行动”，为促进国人饮奶观念的树立，提升国人身体素质做着自己的贡献。
与此同时，蒙牛乳业集团积极致力于环境保护和循环经济实践。累计投入环保资金超过4亿元，全部生产性污水处理均达到了国家综合排放一级标准，年总处理污水量达1500多万多吨，年消减化学需氧量约
3.8万多吨，所产生中水也全部得到重复利用。在大型牧场建设中，蒙牛乳业集团引入循环经济理念，通过建设沼气发电项目，有效地解决了奶牛养殖中大量排泄物对环境的污染，不仅取得了良好社会效益和经济效益，也为中国大型牧场建设起到了积极的示范、引导作用。
“建设世界乳都，打造国际品牌”是蒙牛乳业集团始终不渝的奋斗目标。2007年以来，蒙牛乳业集团先后在和林基地建成了国内乃至世界上最先进的智能化工厂和高科技乳品研究院，119项技术创新被成功运用其中；在乳都呼和浩特市隆重举办了内蒙古首届国际乳业节，吸引了国内外各界人士对内蒙古乳业发展的高度关注；与中央电视台联合举办的“赢在中国”节目，为全国的创业者提供了一个展示自我的平台；与中央电视台联合举办的“城市之间”活动，揭起了趣味运动全民健身的热潮„„这些卓越的工作有效地提升了蒙牛品牌的美誉度和世界乳都的影响力。
目前，蒙牛乳业集团正按照确保在2011年跻身“世界乳业15强”的既定目标，为中国乳业的发展，为国人体魄的强健，为内蒙经济的腾飞做着自己不懈的努力。
Founded in 1999 and with headquarter in the core of China Dairy Capital Shengle Economic Zone in Helingeer County of Huhhot, Inner Mongolia Mengniu Dairy(Group)Co., Ltd.(Mengniu Dairy Group)has a total aet of RMB 8 billion and 30,000 employees, and the production capacity of dairy products reaches 5 million metric tons per year.So far Mengniu Dairy Group has established over 20 production bases including Helin base in 15 provinces of China and owned 5 major series of products which are liquid milk, yogurt, ice cream, dry milk and cheese in which are incorporated over 200 categories.Relying on the supreme quality of its products, Mengniu’s products cover all Chinese market and are exported to overseas market such as America, Canada, Mongolia Republic, Hong Kong, Macao and other Southeast Asian countries.Targeting to the corporate positioning of building a dairy production and service enterprise who commits to the health of mankind, Mengniu Dairy Group has created the miraculous rapid development that draws the worldwide attention in a short period of 9 years.By the end of 2007, the sales revenue had reached RMB 21.3 billion with a CAGR of 121% which made Mengniu the first dairy company that exceeded RMB 20 billion sales revenue in China;the profit and tax payment of Mengniu had reached RMB 1.087 billion and RMB 1.035 billion with the CAGR of 159% and 138% respectively;the market share of main products had surpaed 35%;the sales of UHT milk had ranked No.1 in the world and that of liquid milk, yogurt and ice cream No.1 in China;the export volume and the number of regions exported to also had ranked No.1 in China.According to the statistics of The 1st Annual Competitivene of Top 500 Large Corporations of China released by National Bureau of Statistics of China in September of 2006, Mengniu ranked 11 among the rivals.The 1st Annual Charts of Top 500 Brands of Asia in 2006 showed that Mengniu ranked No.3 among the dairy enterprises in Asia(the No.1 and No.2 were all Japanese Companies).The latest data from 2008 Top 500 Enterprises of China showed that Mengniu ranked No.225 which was unparallel to Chinese dairy makers.China Mengniu Dairy’s stock was selected by the world famous financial service firm Morgan Stanley as one of Global Top 50 Blue Chip until 2012.As a key national leading enterprise in agricultural industrialization, Mengniu Dairy Group has established more than 3000 milk collection depots at marginal sites around each production base nationwide.Mengniu also has contract relations with 3 million dairy farmer households, and the volume of fresh milk collection and milk payment to the farmers exceeds 13 million metric tons and nearly RMB 30 billion respectively.Now the volume of milk collection has firstly broken through 10,000 metric tons per day among the industry, whom has been vividly honored as the biggest employment creation company since China’s Western Development started.Over 9 years, guided by the principle of independent development, strengthening synergy, developing competitive products and predominating the high technology, Mengniu Dairy Group has invested over RMB 100 million on research and development by which Mengniu could set out on a distinctive road of independent innovation.Mengniu has applied for and been approved 330 brand registrations in and out of China and 615 national patents(including 63 invention patents, 12 utility model patents and 540 product design patents).What’s more, Mengniu has constructed the first dairy bio-technology platform in China;launched two premier brand Milk Supreme and Milk Deluxe;independently developed the world’s first OMP milk which can not only help intake calcium but also maintain it;tackled 3 world-level technical difficulties to create an innovative fruit milk drink Zhenguoli;collaboratively developed LABS probiotics fitted for Chinese and premier infant formula;founded the globally advanced dairy research and development center;mastered the world leading Sex-Control Technology of cows with 93% accuracy and full independent
intellectual rights, which played a decisive role in upgrading the breed structure of dairy cows in China.In March of 2006, Mengniu Dairy Group gained the honorary appellation of The Most Creative Enterprise of China, which made Mengniu the only food product maker to win this glorious title.Relying on the overwhelming advantage in technology, brand, quality and proceing compared to competitors, Mengniu’s premier product Milk Deluxe finally won the Award of IDF New Product Development at the 27th Word Dairy Congre held in October of 2006, which realized a breakthrough from zero on international highest award record in China’s dairy history.The breakthrough wins honor for the nation and adds glory to the Dairy Capital of China.While maintaining the rapid development, Mengniu Dairy Group has also been actively devoting himself in public welfare undertakings.In 2003, Mengniu Dairy Group took the lead to donate money and milk to fight against SARS and the total value of which are worth of RMB 12 million;in 2004, Mengniu Dairy Group donated milk worth of RMB 30 million to nationwide teachers;in 2005, Mengniu financed RMB 10 million to jointly fund the Huhhot Dairy Cow Risk Foundation;in 2006, in order to respond to Premier Wen Jiabao’s call, Mengniu Dairy Group took the initiative to donate milk worth of RMB 110 million to pupils from 500 primary schools in poverty-stricken areas for one year, and the total number of benefited students amounts to 60,000;in 2007, Mengniu Dairy Group chose extra more 500 primary schools to launch the donation;in 2008, Mengniu Dairy Group took
the initiative to generously donate RMB 10 million and RMB 12 million to the frozen attacked area in the south and earthquake stricken area in Sichuan Province respectively.Moreover, Mr.Niu Gensheng, the chairman of board of directors, even donated all his personal stock shares to establish Laoniu Foundation which aims at developing various public welfare undertakings.Furthermore, Mengniu Dairy Group led the way to make joint efforts with 7 organizations such as Dairy Aociation of China, China Education Development Foundation, State Office of School Milk, Public Nutrition Development Center and the Economic Department of People’s Daily to launch The China Milk Action in the theme of 500 Grams of Milk Each Day Helps Strengthen the Nation.Joint with Training Bureau of General Administration of Sport of China, NBA Cares, Lenovo, Microsoft, Sina.com, Vanguard, Carrefour and Tetra Pak China, Mengniu Dairy Group initiated the China Milk Love Action which helps to renew the concept of milk drinking and strengthen the constitution for Chinese people.Meanwhile, Mengniu Dairy Group also actively contributes to the cause of environmental protection and circular economy.The total investment on environmental protection has outstripped RMB 400 million, and all proceed sewage from production meets the first grade state effluent standard.The sewage proceing capacity reaches 15 million tons per year and the reduction of chemical oxygen demand exceeds 38,000 tons and by which all recycled water is reutilized.The concept of circular economy is introduced to the construction of large scale dairy farms.Methane power generation project effectively resolves the problem of pollution from large amount of manure, which not only achieves social and economic benefits, but also set a positive model and example for the construction of China’s large dairy farms.Constructing the international dairy capital and building a world famous brand is a steadfast pursuance for Mengniu Dairy Group.In 2007, Mengniu Dairy Group built the world’s most advanced intellectualized workshop and high-tech dairy R&D center in Helin production base, and 119 technical innovations were succefully utilized there.In 2007, Inner Mongolia•China the 1st International Dairy Festival sponsored by Mengniu Dairy Group was held in Huhhot, which attracted wide attention from domestic and overseas personages of various circles on dairy industry of Inner Mongolia.In addition, Mengniu Dairy Group jointly held the television program Win in China with CCTV, which provided with pioneers a platform to demonstrate themselves.The TV program Friendship between Cities jointly sponsored by Mengniu and CCTV stirred up nationwide tidal wave of
recreational sport meeting.All the remarkable work done effectively promoted the brand honor and influence of the world dairy capital.Mengniu Dairy Group has been exerting unceasing efforts towards the goal of ranking to world top 15 dairy companies before the year 2011, increasingly developing China’s dairy industry, strengthening the constitution of Chinese and booming economy of Inner Mongolia Autonomous Region.
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