英翻中公司简介：McDonalds_麦当劳公司英文简介

英翻中公司简介：McDonalds由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“麦当劳公司英文简介”。

McDonald's Introduction

麦当劳简介

The busine began in 1940, with a restaurant opened by brothers Richard and

Maurice McDonald in San Bernardino, California.Their introduction of the “Speedee Service System” in 1948 furthered the principles of the modern fast-food restaurant that the White Castle hamburger chain had already put into practice more than two decades earlier.The original mascot of McDonald's was a man with a chef's hat on top of a hamburger shaped head whose name was “Speedee.” Speedee was eventually replaced with Ronald McDonald by 1967 when the company first filed a U.S.trademark on a clown shaped man.1940年，理查德•麦当劳和莫里斯•麦当劳兄弟在美国加利福尼亚圣贝纳迪诺设立了一家餐厅，麦当劳公司自此成立。1948年，他们引入“快速度服务系统”，进一步深化了20多年前怀特卡索尔汉堡包连锁快餐店投入实践的现代快餐店的服务原则。麦当劳最初的吉祥物是叫做“司彼德”的人物形象，头部是汉堡包的形状，头上戴着厨师帽。最终在1967年，这一形象由“罗纳德·麦当劳”取代，公司在首次注册美国商标时，所用的就是这个貌似小丑的人物。

McDonald's first filed for a U.S.trademark on the name McDonald's on May 4, 1961, with the description “Drive-In Restaurant Services,” which continues to be renewed through the end of December 2009.In the same year, on September 13, 1961, the company filed a logo trademark on an overlapping, double arched “M” symbol.The overlapping double arched “M” symbol logo was temporarily disfavored by

September 6, 1962, when a trademark was filed for a single arch, shaped over many of the early McDonald's restaurants in the early years.1961年5月4日，麦当劳公司首次以“麦当劳”为名注册了美国商标，注明公司为“免下车餐厅服务”，到2009年12月底继续延长商标的有限期。同年9月13日，公司注册了商标的标志，是重叠的双拱形“M”标志。在早些年，麦当劳的品牌标志是单肋拱，到1962年9月6日这短暂的时期内，重叠的双拱形“M”标志不为大家所接受。

The first McDonald's restaurants opened in the United States, Canada, Costa Rica, Panama, Japan, the Netherlands, Germany, Australia, France, El Salvador and Sweden, in order of openings.第一批麦当劳餐厅按顺序依次在美国，加拿大，哥斯达黎加，巴拿马，日本，荷兰，德国，澳大利亚，法国，萨尔瓦多和瑞典开张。

The present corporation dates its founding to the opening of a franchised restaurant by Ray Kroc, in Des Plaines, Illinois, on April 15, 1955,the ninth McDonald's restaurant overall.Kroc later purchased the McDonald brothers' equity in the company and led its worldwide expansion, and the company became listed on the public stock markets in 1965.1955年4月15日，雷•克洛克在伊利诺伊州的德斯普兰斯以经销权开设了首个麦当劳餐厅，也是公司的第九个分店，这便是目前公司的前身。随后，雷•克洛克收购了麦当劳兄弟的股票，引导公司向世界拓展，1965年，公司在国家债券市场上市。

With the expansion of McDonald's into many international markets, the company has become a symbol of globalization and the spread of the American way of life.Its prominence has also made it a frequent topic of public debates about obesity, corporate ethics and consumer responsibility.随着麦当劳进军许多国际市场，公司已经成为全球化的标志，将美国的生活方式传播到世界各地。同时，麦当劳的地位日益突出，也经常会成为公众讨论肥胖，企业伦理和消费者责任的话题。

McDonald's boasts its service to “99 billion customers”.McDonald's restaurants are found in 119 countries and territories around the world and serve 58 million customers each day.McDonald's operates over 31,000 restaurants worldwide,employing more than 1.5 million people.The company also operates other restaurant brands, such as Piles Café.Focusing on its core brand, McDonald's began divesting itself of other chains it had acquired during the 1990s.The company owned a majority stake in Chipotle Mexican Grill until October 2006, when McDonald's fully divested from Chipotle through a stock exchange.麦当劳已拥有“990亿消费者”，其餐厅已遍布世界119个国家和地区，每天服务5800万顾客。麦当劳公司在解释范围内拥有31000家餐厅，超过150万员工。同时公司也经营其他餐饮品牌，如piles咖啡。为关注于核心品牌，麦当劳开始脱离20世纪90年代收购的其他连锁店。麦当劳通过证券交易完全脱离墨西哥风味快餐店时，直到2006年10月仍然拥有墨西哥烤肉的大部分股票。