安利母子公司的管理制度_母子公司项目管理制度
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安利公司从战略高度进行了全面的公司管理规划,通过多项新的举措,进一步加强对各子公司的规范与管理,主要包括:制定新的革新纲要,从思想观念、从业言行及业务活动等方面对各子公司以及营销人员进行更为严格的管理。
Amway from a strategic perspective for a comprehensive management plan, through a number of new initiatives to further enhance the specification and management of all subsidiaries.一、全新管理架构The new management structure and payment system
安利的业务革新纲要明确了营销代表和网点负责人的职责范围。Clear outline of Amway's busine innovation network marketing representatives and responsible persons of reference.公司还将从市场经验丰富、具有较高文化素养和专业能力的服务网点经理中,择优录用营销部主管,帮助公司管理服务网点,并为销售代表提供工作支持。Amway will also experience from the market, with high cultural quality and profeionalism in the service network manager, selecting the best marketing director, to help companies manage service network, and provide work for the sales representative support.服务网点负责人将按其在固定经营场所销售产品的个体销售业绩,获得月度销售佣金。Service network for people selling their products at fixed premises of individual sales, acce to monthly sales commiion.销售代表将继续按照其个人销售业绩获得公司发放的月度销售佣金,佣金比率为9%~30%。Sales Representative will continue to be in accordance with their individual sales company for the monthly sales commiions, commiion rate of 9% to 30%.二、先进的供应链管理
Advanced supply chain management
安利以自己为核心建设一个物流中心,然后透过这个物流中心,把全中国分开三个部分,去供应24个外仓,再覆盖到211家店铺。Amway first to own the core to build a logistics center, and then through the distribution center, to separate the three parts of the whole of China, to supply 24 outside the warehouse, and then covered 211 shops.安利物流中心以及配套的IBM—AS400为运作平台的数据中心,是安利中国物流管理运作的神经中枢,它结合各种先进信息系统,对库存、中心仓库、外仓以及运输管理等实施全方位的电子监控管理,真正实现收收货自动化、数据一体化、盘点同时化、仓库简单化以及运作无纸化,提供高效率的物流信息数据。Amway logistics centers and supporting IBM-AS400 platform for the operation of data centers, logistics management and operation of Amway China is the nerve center, it combines advanced information systems, inventory, central warehouse, outside the warehouse and transportation management, implementation of the comprehensive Electronic monitoring and management, truly income receiving automation, data integration, inventory also based, paperle warehouse operation simplicity and to provide efficient logistics information data.例子:2004年安利推出“客户式家居送货服务”,安利承诺,顾客订购两千元以上物品,即可享受72小时内送货到家的服务。2004, Amway launched the “Customer-style home delivery service”, Amway commitment to customer order for more than two thousand items, you can enjoy home delivery within 72 hours of service.三、人性化的激励制度
Humane incentive system
虽然安利公司的销售员工给人表面看上去是自由,甚至是松散的,但实际上它有着一套强硬的人性化激励制度来约束销售员工。Although Amway sales staff gives the surface appears to be free, or even loose, but in fact it has a strong incentive system to restrain human sales staff.1.嘉奖——提高忠诚度
2.良好心态来自过硬的心理素质教育
3.品牌与沟通能力缺一不可
1.Commendation-loyalty
2.A good mental attitude from the excellent quality of education
3.Brand and communication skills are eential
合理的奖金制度安利公司针对销售人员设计的奖金制度曾被美国著名的哈佛商学院收入教材,这一合理的奖金制度不仅更好地激发了销售人员的销售热情。
Amway Corporation a reasonable bonus system designed for sales staff bonus system was well-known U.S.teaching at Harvard Busine School income.The bonus system is not only reasonable sales staff to better stimulate the sale of enthusiasm.旅游研讨会无论是享有“购物天堂”美称的香港,还是“欧洲之花”的巴塞罗那,都可以看见不同肤色安利销售人员的身影。它吸引了很多销售人员为之全身心投入工作。旅游形式的产品、销售技能研讨会既丰富了知识,增加了阅历,又陶冶了情操,放松了身心。而在安利团队旅游中享受的那份尊荣,有着独自旅游无法体验的快乐。每个参加过这种活动的销售人员,回来后无不更加勤勉地工作。
Tourism seminar both enjoy “shopping paradise” reputation of Hong Kong, or “the flower of Europe” in Barcelona, can see the different colors of Amway sales figure.It attracts a lot of sales staff whom threw himself into work.Form of tourism products, sales skills seminars not only enriched the knowledge, increased experience, but also cultivate a sentiment, relaxed body and mind.Amway team in the share of tourism in the enjoyment of honor, with tourism alone can not experience happine.Every attended the sales staff in such activities, were all returned to work more diligently.