烟草论文：宝安区烟草公司企业文化建设研究_烟草企业文化建设

2020-02-28 企业文化建设下载本文

烟草论文：宝安区烟草公司企业文化建设研究由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“烟草企业文化建设”。

烟草论文：宝安区烟草公司企业文化建设研究

【中文摘要】随着经济全球化脚步的加快,面对国内国际新的行业格局,中国烟草行业进一步加大了改革、整合与创新力度,经过近两年大刀阔斧的变革,目前中国烟草行业进入了重要的调整时期和崭新的发展阶段,企业文化是一个企业的核心竞争力,是引领企业运营的最基本的动因。伴随着时代的不断变化,烟草行业的外部环境和经营形势发生了改变,需要采取新的措施来促进企业的平稳发展。因此,企业文化建设及其定位已经得到行业的高度重视。随着行业改革的进一步深入,宝安烟草的外部环境和经营方式都发生了巨大的变化,这必然带来经营观念、思维习惯和营销模式的相应变革,从而使得管理方式从硬性的要求转变为软性的激励,企业员工的工作姿态也要由要我学习和工作转变为我要学习和工作,这些变化要求宝安烟草必须对已有的企业文化进行全新定位。本文将对宝安烟草公司企业文化建设进行研究分析、借鉴国内外先进企业的企业文化建设经验,坚持“以人为本”,着力提升执行力,塑造竞争力,将传统文化和个性优势相结合,摸索出适合宝安烟草发展的企业文化,为企业的持续发展提供新的思路。

【英文摘要】With the speeding up of globalization, and in front of the new market structure domestically and

internationally, the China tobacco industry has deepen its reform, convergence and innovation.In the recent two years the

broad transformation has brought the tobacco industry into a fundamental adjustment and brand-new era.Corporate culture has been taken as the core compentence of a company and the basic driving force for fine operations.The change of external

environment and busine trends of the cigarette industry, it is neceary to adopt new measnures to push the stable and consistent development.Hereinforce, corporate culture

built-up and its positioning has been highly recognized by the industry.The deepening change on the external enviroment and busine status of the Baoao tobacco company has requested the transformation of the operations, ideology and marketing

models.The management has shifted from tangible requirements to intangible incentives.The employees has been self-learning instead of being pushed to learn.All such changes requires the company to re-position the existing corporate culture.This thesis will make study on the corporate culture setup of the Baoan tobacco copany, referring to the domestic and

international companies’ culture built-up and centered on the people oriented core value, striving to improve enforcement and competency, converge the tranditional culture and individual advantages, to figure the corret corporate culture of the company and provide new approaches for the consitent

development.【备注】索购全文在线加好友：139938848.....同时提供论文写作一对一指导和论文发表委托服务。

【关键词】烟草企业文化以人为本垄断

【英文关键词】tobaccocorporate culturepeople orientedmonopolization

【目录】宝安区烟草公司企业文化建设研究

46-7

7-9Abstract4(二)研究意义7

一、引言6-12中文摘要(一)研究背景(三)论文研究思路和方法

二、宝安区烟草公司企业(四)企业文化概述9-1

212-17文化建设现状分析

12-14(一)宝安烟草公司背景(二)宝安烟草企业文化滞后的表现及其成因(三)宝安烟草企业文化建设必要性分析14-17

(一)指导思

三、宝安烟草企业文化建设的思路及措施17-26