DIY蛋糕店策划介绍_diy蛋糕店策划书

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Introduction

1.Brief introduction of our shop

Name——Sweet House(Why we give our bakery this name? The reason is we believe that we can provide a sweet environment for our customers and they can have a sweet and happy time in our shop)Slogan——My deert, my love!(We believe that deerts are not only food but also carriers of love.We hope that our customers can DIY deerts with love.When they share their deerts they DIY to their friends, they also share their love to them.)

Busine philosopy—— bring happine to our customers(According to some survey, eating deerts can help one forget some unhappy things.We believe the proce of making deerts can also add happine to our customers.We will try our best to bring happine to our customers when they DIY deerts in our shop.)

Theme song—— “Sweet” by Rainbow(This is a very sweet song.We will play our theme song when our customers are making deerts in our shop.)

Targeted customers:——students and housewives

2.Why we start this busine—Busine opportunity

1.1Targeted customers——students.Around our shop, there are

many students: college students, middle school students and primary school students.Girls constitute a high proportion in GDUFS.As is known to all, girls are more likely to buy deert and they are more willing to spend money on DIY deerts.Therefore, our targeted customers are students in GDUFS, especially girls and lovers.Students in the primary school and middle school around our shop often have big birthday parties;they are also a part of our customers.1.2Competitive edge—— unique.Although resturants, cafes, bakeries,ets have an established position in our marketplace, there is no such a DIY deert shop.We are offering our customers a completely new experience and far higher special product.3.Products and service

2.1Products: cake, chocolate, cookie, biscuit, puff，bread，etc

2.2Service:

Ingredience and facilities: We will provide different ingredients and facilities to our customers for the required of DIY.Instruction: When our customers are making deerts, we will give them some advice.Tell them how to make a delicious deert.Free photos: Every customers who DIY deerts in our sweet house, we will use our polariod camera to take a free photo for each customer.2.3 Providing a confortable and clean environment

In order to make our customers enjoy the proce of DIY deerts, we will provide a comfortable environment and give our customers the best service.