英文求职信易犯的五大错_英文求职信范例

2020-02-28 求职信 下载本文

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When you resort to “Dear Sir, I’m interested in your open job, here’s my resume,” you’re miing out on a critical chance to persuade employers to take you seriously.Here are 5 of the most crucial mistakes made in cover letters—those that can quickly knock you out of the running for a leadership job:1 – Your opening line was boring.“I am a Clinical Research Director with 18 years of experience” or “In response to your ad for Vice President of Clinical Research, I have enclosed my resume” really aren’t compelling enough to use as opening statements.Instead, try a hook that makes the hiring manager sit up straight in his or her chair, as in these examples:

“Would a Sales Vice President who consistently pushes teams past quota(up to 52%)make a difference in your national rankings?”

“As a CIO for global company ABC Consulting, I’ve increased customer satisfaction to 97% in 3 outsourcing engagements—pushing our revenue growth to its peak despite the receion.I’m interested in creating the same results for you.”

The idea is to speak precisely to the employer’s pain points while describing the performance impact you’ve had in previous roles.Note that each of these sentences contains metrics, a targeted job title, and a career-defining achievement that is framed in context and laid out quickly for the reader to absorb.Your opening line should also leverage the research you’ve done on the company, per the next point.– You didn’t demonstrate the ability to solve the employer’s problems.Rattling off a list of competencies isn’t strong enough to distinguish you from other candidates, but speaking directly to the company’s needs will do the trick.You have to dig into the company’s history, pre releases, annual reports, and other news to figure out their pain points.What type of expansion is planned? Were earnings down in previous quarters? What do industry analysts say about the company’s future and their busine strategy?

Armed with this information, you’re able to connect your leadership skills to the employer’s needs much more succinctly:

“My ability to produce busine development results(30% rise in cloud-based solution sales during Q4 2010)can addre any struggles you’ve had in breaking into this market.Can we talk?”– Your key points don’t match(or exceed)the job

requirements.Like resumes, cover letters must be precise and direct the reader„ keeping them attentive to the reasons they should hire you and the edge your work can give them.While you’re writing, put the job description in front of you to remind yourself what the employer is seeking.Then, look for ways to point out how you can surpa these expectations.The following paragraph is taken from an IT Director cover letter:

“Your ad noted that you require a leader in service delivery and customer satisfaction.My career includes 3 years of 97% satisfaction ratings, achieved by improving infrastructure and network capacity, and I hold responsive service as my #1 priority.”– You didn’t addre the letter to an actual person.Finding a contact name inside the company has never been easier.First, you can use LinkedIn’s Advanced People Search function to put in the employer name, then fill in the Keywords box to find potential contacts.For example, a Busine Development Manager might look for keywords such as “VP Sales or COO” to identify the next-level manager contact, while an IT Product Director can try to find the CIO’s name.If you don’t find a name through LinkedIn, be sure to check Zoominfo.com, Spoke.com, or the company About Us page.If you have acce to Hoover’s database or Dun & Bradstreet, you can also use these resources to locate company insiders.In addition, ReferenceUSA.com is a free contact name database available

through many public libraries, and requires only your library card for acce.Taking the time to locate a name(vs.resorting to “Dear Hiring Manager”)will help your letter create more impact at a target employer.5 – You forgot to be aertive.Especially if you’re pursuing an executive or senior-level role,employers like to see a take-charge style(the same one you’ll use to deal with vendors or your new team).If your closing line isn’t strong, you run the risk of looking too paive.“Thank you in advance for reviewing my credentials” is certainly polite and profeionally stated.However, “I plan to exceed your requirements as your next Vice President of Research and Development” and “I am confident that I can demonstrate the leadership you look for in your next CIO” are both stronger.Even more intense, “I will follow up with you next Tuesday” shows definite intent on your part to influence the hiring audience, and gives them advance notice of the proactive steps you’ll take to secure the interview.To summarize, there’s no reason to settle for a bland, one-size-fits-all cover letter that blends in with the others.Your job search will fare better when you zero in on the hiring audience with an unforgettable opening—especially when it draws a parallel between employer needs and your unique value.©Laura Smith-Proulx

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