江苏高中英语模块4课本13_江苏高中英语教材

江苏高中英语模块4课本13由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“江苏高中英语教材”。

Unit 1

Sales and marketing

ARead the following paage from a book.Pay attention to the words and phrases in blue.Before a company starts making a new product, they must do market research—they must collect and analyse information about what people want and need.The sales & marketing department will present the results of their market research to the head of the company.The company can then choose the right product to produce, the one that is expected to be most popular with consumers—people who buy and use the product.One of the most important pieces of information is the market share—the percentage of a market that the product has.Also important are the sales targets—the amount which they think they will sell in a future period.Once the product goes on the market, its sales figures—the amount which has been sold—should be reported every day, so the company can check the progre of their product.BMr Carter;the head of a car company, is talking with his sales & marketing managerMs Jones.Use the blue words or phrases from above to complete the dialogue.Each word or phrase should be used only once.Mr Carter:Our new product has been on the market for one month.What is itsMs Jones:(1)____________________ now?

We have about a 15 per cent share of the market at the moment.The

(2)____________________ rose by 5 per cent acro the whole country,and are continuing to rise.Mr Carter: That is quite encouraging.I think it is because(3)______________________

really like our unique design.I would like you to do some further

(4)____________________ about young people's views on the product.The(5)_____________________ should also finish the report on the next

month's(6)__________________________ by Monday.Ms Jones: We're doing it right now.I'll present it to you in one or two days.Mr Carter:That's great.If we want to be themarketleader,weneed tomakea

good plan.