奥迪公司管理董事会主席施泰德（推荐）_奥迪施泰德
奥迪公司管理董事会主席施泰德（推荐）由刀豆文库小编整理，希望给你工作、学习、生活带来方便，猜你可能喜欢“奥迪施泰德”。
奥迪公司管理董事会主席施泰德
皮埃希教授曾在一次接受采访时说：“我非常欣赏那些有理由从不感到满足的人。”这完美地诠释了奥迪的性格特征——对完美的不懈追求。在寻求最佳解决方案的过程中，争论往往好于专制，而奥迪特征正体现了这种争论文化精神，我认为，这一点正是奥迪成功的关键。永不言弃，必要时有些不愉快也没关系，如果真的出现问题，那么就团结一致，坦诚相对。Profeor Piëch once said in an interview, “I have great sympathy with someone who is justified in never feeling satisfied.” This is the perfect way of expreing the characteristic Audi trait of striving relentlely for something for its own sake.It embodies the best spirit of a culture of debate that transcends hierarchies in search of the best poible solution – and I think that is the key to Audi’s succe.Not giving up, if neceary being a little awkward – and when it really matters, closing ranks and showing your true colors.目标只有一个：胜利！去做一些超越时代的不寻常的事情，通过一系列创新技术在无情的比赛中取得领先。奥迪拥有杰出的团队，但如果缺少了团队中任何一人，或任何一个人的努力，这一切都无法实现。奥迪一次又一次实现了彻底改变汽车工业的技术创新，quattro驱动技术、TDI和铝质轻量化结构都是里程碑式的重要创新，是对“突破科技 启迪未来”最好的诠释。值得一提的还有上世纪九十年代的混合驱动车型奥迪Duo，它的理念如此领先，甚至太过超前。而奥迪几乎年年都在推出新的具有品牌特征的创新技术和产品。The aim was always: to win!To do something unconventional far ahead of our time.To unveil an array of innovations in an inexorable drive to move to the very forefront – but all of it was only poible with an exceptional effort by everyone, as part of an exceptional team.Audi has repeatedly realized technologies that have fundamentally changed the automotive world.quattro drive, TDI and aluminum lightweight construction were important milestones that were all manifestations of our Vorsprung durch Technik.Then there was the Audi Duo with hybrid drive, which was so far ahead of its time in 1990 – too far ahead, maybe„ Yet more brand-defining innovations seemed to appear every year.女士们、先生们，正如同参天大树扎深根，一个强大的公司必须拥有悠久的传统。这一点也体现在奥迪总是能比竞争对手更好地应对危机上。我们曾多年努力追赶。在强大的集团结构支撑下，我们孜孜不倦的努力正让奥迪成为高档车市场上最具吸引力、盈利状况最好的汽车生产商。Ladies and Gentlemen, just as a tree needs deep roots, a strong company needs an enduring tradition.The fact that this was the right approach is also reflected in our ability to withstand crises rather better than our competitors.We have been playing catch-up for many years.With the backing of a strong group structure, we have been working indefatigably to become the most attractive and profitable carmaker in the premium segment.我们在欧洲、在无数国家市场以及在我们的第二故乡中国都取得了成功，但从来没有 因成为了一个大型全球企业而冲昏头脑。我们保持脚踏实地的作风，延续着中等级别公司开展业务的风格和文化：灵敏、灵活、精炼。奥迪更像一艘快艇而不是坦克。为了实现多年的破纪录增长，奥迪的管理层一向把理性管理和高质增长作为工作重心，强调避免过度消耗公司财力和团队战斗力。
For all our succe in Europe, numerous national markets and our second home market of China, we have never let our role of global player go to our heads.We have kept our feet firmly on the ground and continue to nurture the culture of a mid-corporate busine: a responsive, flexible, lean organization.More a speedboat than a tanker.And for all the pleasure we take from the profitability of our record-breaking years, Audi’s management has always placed the emphasis on sensible management and qualitative growth.It has explicitly sought to avoid exhausting both the financial scope of the company and the stamina of its team.我们这支团队是多么的出色！请允许我对所有今天来到现场的奥迪所有员工的代表致以衷心的谢意！你们是一支无与伦比的团队！没有你们的辛劳和才智，奥迪将永远无法在推出新车型方面取得如此前所未有的成就，使得奥迪在同行业竞争中立于不败之地，特别是在当前这样一个困难时期。当然，我们清楚地意识到，赶超者将逆风前行，领先者将承担责任。我们的汽车是行业标杆，奥迪取得的成就让我们骄傲，但我可以肯定的是，我们不会沾沾自喜，奥迪将乐于承担未来的一切责任。尽管我们知道“领跑”要比“跟跑”付出更多，但我们更清楚的知道我们的未来将走向何方。And what an outstanding team!Allow me to thank all the employees who are here this evening, representing the workforce as a whole.My sincere thanks!You are a sensational team!Without your industry and abilities, Audi would never have succeeded in unleashing an unprecedented array of new models that has given us a decisive edge over our competitors, all the more importantly at such a difficult time.Of course, we are fully aware that whoever overtakes will feel the headwind, and whoever leads the way will bear responsibility.Our cars are a benchmark for the industry.And I can aure you that we are not just proud of what we have achieved;we will also willingly take on all the responsibilities it entails in the future.Although it is le cozy than being in someone else’s slipstream, we now have an unobstructed view of what lies in front of us.女士们、先生们，我们在未来将带给大家怎样的期待呢？未来奥迪赖以成功的基础将得到进一步夯实。未来奥迪将进一步拓展国际视野，提供顶级品质的服务，在全球市场上稳步增长。我知道我们仍将面临一些挑战，我们将继续努力成为最具吸引力的雇主，原因很简单，我们想要吸纳最出色的员工和专家。我们坚信，拥有优质、积极的员工是对未来的最佳投资。正因为此，奥迪在创立100年之际额外增加了100名学徒工的岗位。所以即便在全球经济危机的背景下，我们不畏所谓的主流影响，仍在扩充自己。Ladies and Gentlemen, what can you expect from us in the future? The basic values that have made Audi great will remain valid in the future.Audi will adopt an increasingly international outlook in the years ahead, offer top-quality service, and grow consistently on the world’s markets.And I know that we still have a few challenges to take on.We will continue working on being the most attractive employer, simply because we want to hold onto the best employees and experts.We are convinced that good, well-qualified, motivated employees are the best investment in the future.That is why, in the 100th year of the Audi brand, we are making a significant gesture in creating an extra 100 places for apprentices.So we are still recruiting – in defiance of the general trend, and despite the global economic crisis.因此我们将一如既往追求精益求精的产品。奥迪正在成为一个标志性品牌，它拥有清晰的特征，无可争议地代表着高品质，因此每一款产品都必须完美符合品牌要求。We will therefore continue to deal exhaustively with the product.Every product must perfectly fit the brand, because Audi is in the proce of becoming a signature brand.It has a clear fingerprint and indisputably represents high value.奥迪的这种标志还体现为奥迪充满激情、独一无二的设计语言；能效和驾驶性方面优于竞争对手的顶尖技术；现代的、进取的内在价值和典型的奥迪气质。This signature will involve a design language that will permit an emotion-packed, unique design.Top-notch technology that will be superior to the competition in terms of efficiency and drivability.And inner values that are modern and progreive, and therefore typically Audi.因此，我们将我们的工作与社会责任紧密联系起来。换句话说，豪华的意义不在于炫耀，而在于其体现出来的明确的价值：动感、舒适、内在平衡以及环境和谐。We consequently view our work in the context of responsible social action.In other words, luxury that is appreciated not for its ostentation, but because it represents clear, indisputable values: sportine, comfort, intrinsic balance and a timely alliance with the environment.奥迪品牌标志将由每一个奥迪人共同铸就，因为奥迪已经获得的和将要实现的每一个成就都是团队努力的结果，无一例外！同时我也相信，我们只有保持雄心壮志才能在竞争中立于不败之地。因此，我们将继续锐化奥迪品牌特征，超越产品范畴，成就真正的独一无
二、激情四射、自信、全面的品牌，同时对我们的客户怀有感恩之心，正如同奥迪员工一举一动中体现的一样，而且这种感恩不仅仅局限于销售商。This signature will bear the hand of everyone at Audi, because everything – and I really do mean everything – that we have achieved and will achieve is a team effort!I am also convinced that we will only be able to hold our own against the competition if we have strong future prospects and ambitious objectives.We will therefore continue to hone the character of the Audi brand – above and beyond the product – to make it unmistakable.Paionate, hot-blooded, self-aured, attentive, obliging to the customer as manifested in the courtesy of every single employee, including out in the field at our dealers.我们同时相信这一独特的“奥迪精神”也将传递给每一个驾驶奥迪汽车的人。总而言之，我们不断追求精益求精，这一点也将体现在今晚将展示的每一款奥迪汽车上。我们每一个奥迪人都有非常强烈的特征，那驱使我们不断向前、向上的第二天性。我们在招贤纳士时总会用这样一句格言：“要想飞得高，必须站得稳”。这句话非常中肯，正中要害。在奥迪，我们脚踏实地。这恰恰是我们在未来能够飞得更高更远的基础。We also believe that this very special “Audi spirit” will extend to everyone who drives our cars.After all, we aiduously strive to polish every detail, as you can certainly tell by looking at our cars here today.We at Audi embody a strong identity;it is second nature to us to continue striving onwards and upwards.There’s one particular saying that we like to use when advertising for new creative minds to come and work for Audi: “To fly high, you have to stay on the ground.” This saying hits the nail on the head.At Audi, we are steadfast and well grounded, with deep roots.That is precisely what equips us to continue flying high in a succeful future.
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